Title: Butlers Chocolate Factory Visit Report

For the attention of: Mrs. Edwards

Author: Paul Clail
Date: 30/11/2014
Aims/objectives: To see how chocolate is made and
the ingredients in it. To see how the business was
taught of and when it became established. To see the
skills needed to make and produced chocolate.
Body of the report:
Business History
1932-Marion Butler brought her Chocolate making
business to Dublins Lad Lane.
1959-Seamus Sorensen bought the business and
continued running it as a small chocolatier.
1978-The next generation of the Sorensen family
assume running of the business.
1984-The name Butlers Irish Chocolates was first
established. It was named in honour of Ms. Marion
Butler.
1988-Butlers Chocolates relocated from Lad Lane to the
IDA Enterprise Centre in Pearse in Dublin.
1989-Grafton Street in the heart of Dublin City Centre is
where Butlers Chocolates first retail outlet opened.
1996-Due to continued growth and expansion, Butlers
Chocolates relocated to a river side location over
looking the river Liffey on Sir John Rogerson's Quay
Dublin 2.
1998-Butlers Chocolate got their website up and
running. Butlers Chocolate cafe opened in a corner
building on Dublin's Wicklow Street.
1999-Another cafe on Chatham Street quickly opened
soon after.

2000-Butlers flagship cafe opened in Dublin Airport and

the Nassau Street branch opened in Dublin 2, across
from the internationally reamed Trinity College.
2003-Butlers Chocolates relocated to a top of the range
facility in Clonhaugh, Dublin 17.
2004-Butlers Chocolates Cafe opened north of the Liffey
at the top of Henry Street, Dublin 1.
2005-First Butlers Cafe opened outside Dublin in Cork
Citys Oliver Plunkett Street.
2006-Butlers eighth cafe opened on William Street
Galway.
2007-First two international cafe opened in New
Zealand.
2008-Butlers Crispy Praline wins a Gold Great taste
award.
2009-Butlers launch a new range of 100g chocolate
bars, two which went on to win Blas na hEireann
awards. Butlers also opened first cafe in Pakistan.
2010-Butlers Chocolate cafe Clonhaugh opened Butlers
head office in Dublin.
2011-Butlers Chocolate Experience opens at the end of
February. Butler Chocolate was awarded Food& Drink
Exporter of the Year at the Irish Exporter Awards.
2012-Butlers celebrated their 80th birthday with the
launch of a new luxury chocolate assortment. They also
launched a new range of twist wrap chocolate in five
scrumption varieties.
2013-Butlers were awarded four Gold Taste Awards.
The Organisation
The Factory& warehouse in Dublin are located in Butlers
Chocolates, Clonhaugh Business Park, Dublin 17,
Ireland.

The cafes are located around the world in different

countries such as Ireland which has 16 cafes, Pakistan
which has 5 cafes and 5 cafes in New Zealand.
The Product
Their chocolate types are milk, dark, white,
assortments, truffles, Irish whiskey.
They also do dietary chocolates for vegetarians,
without egg, alcohol free, with alcohol, without gluten
and halal.
Butlers have chocolate bars for everyone, chunky filled,
decadent solid, gourmet bars in dreamy milk,
deliciously darkor creamy white chocolate.
Butlers specialist chocolate assortments, beautifully
presented in attractive presentation boxes with
luxurious ribbons, they can even personalise a selection
of chocolate gifts with a company logo on.
Technology: Chocobot, Tekpak, Tempering, Spinner,
Coolers, Conveyor belt, Moulds, Printing machine
Stages of production: Ingredients heated, tempered,
go through pipes, onto trays or into moulds, cooled,
filled; top is put on, decorated, inspected, packed,
labelled, put into warehouse using trolleys and forklifts,
made in batches of 40000.
Raw materials: Condensed milk, glucose, vegetable
fat, cocoa mass, cocoa butter.
Price: 10% cheaper in factory. Free delivery to Ireland
& Uk when 30euro/30 US $45/NZ$50 is spent on an
order.
Price ranges:
0.00-9.99
10.00-19.99
20.00-29.99
30.00-39.99
40.00-49.99

50+
Types of jobs: Inspectors, packers, tour guide,
warehouse worker, shop assistant, forklift driver,
maintenance, operatives who made the chocolate,
office workers, 250 staff, salespeople, maketing,
research, IT.
Personal Protective Equipment: Hair nets, white
and brown lab coats, bags on footwear, gloves, always
wash hands.
Qualifications: If in quality control-Degree in Food
Science.
Advertise jobs: Internet/ newspapers/ word of mouth.
Conclusion: Yes I met my aims and learned everything
i wanted by going on this trip. My overall thoughts
about this trip was that it was a great experience and I
learned a lot about chocolate and where it comes from
and how it is made and the equipment needed in
producing this product.
Recommendations: If I went again I would take a look
at all their products they have for sale and on display
and look around their cafe. The tour could of been
better if we could have stayed a little longer and got
showed how to make other chocolates. Some follow up
activities that the class could do is a poster on the trip
to the factory and show all the information we collected
on the trip.