Jessica Lynn Michael

Experience
Freelance Social Media/Marketing
Richmond, VA
August 2014 - present
Handle all social media accounts (Facebook, Twitter, Pinterest,
Instagram, & LinkedIn)
Create social media calendars
Run email marketing campaigns using Constant Contact
Website maintenance
Brand Builder
Broderick Communications; Richmond, VA
May 2014 present
Work closely with clients to fulfill their marketing needs
Serve as the project manager on many accounts
Developed strategy for website renovation
Communicate with designers and production managers
Coordinate marketing materials: ads, brochures, promotional
products, invitations, etc.
Update templates on Constant Contact
Filmed & edited promotional video
Recorded & edited audio interview for PR/media
Marketing Coordinator/Legal Assistant
Smith & Wells, PC; Midlothian, VA
August 2010 present
Handle all social media accounts (Facebook, Twitter, LinkedIn)
Update content on WordPress website
Help to improve search engine optimizations (SEO)
Answer phones & cover front desk of a general practice firm
Provide administrative support for attorneys & paralegals
Coordinate & update schedules for 3 attorneys
Prepare legal documents for real estate closings, domestic
cases, & wills
Marketing Committee Member
Byrd Theatre Foundation; Richmond, VA
March 2014 present
Marketing Intern
Campus Recreation; Longwood University
August 2013 May 2014
Handled all social media accounts (Facebook, Twitter, etc.)
Developed marketing strategies to promote campus events
Served on committees to plan events
Created a brochure & postcards for campus wide distribution
Starting likes on Facebook = 486; Last day = 753
Starting followers on Twitter = 343; Last day = 574

Contact

Name:
Jessica Michael
Email:
jessicalmichael3@gmail.com
LinkedIn:
www.linkedin.conilpub/jessica-michael/60/aa7/b92/

Skills

Communication skills (writing & public speaking)

Project Management
Email Marketing (Constant Contact)
Adobe Creative Suite 6 (InDesign, Illustrator, Photoshop)
Social Media (Facebook, Twitter, Instagram, LinkedIn, etc.)
Social Media Analytics (Facebook Insights, etc.)
Hootsuite/Tweet Deck (social media management)
Blogging (Storify, WordPress)
Video/Sound editing (Final Cut Pro X, GarageBand)
Microsoft Office (Word, PowerPoint, Outlook, Excel)
Organized, multi-tasker
Detail-oriented
Photography (black & white, digital)

Education

Longwood University, Farmville, VA

Graduated May 2014
Bachelor of Arts
Communication Studies: Mass Media
Minor: Graphic Design
Cumulative GPA: 3.3
Deans List (3.5+): May 2013, December 2013, May 2014
Senior Thesis: Social Media & Crisis Communication
Relevant Courses: Media & Society, Digital & Social Media
Technology, Graphic Design Production 1, Web Design, Media
Criticism, Research Methods, Advanced Broadcast Production
Involvement:
Lambda Pi Eta Communication Studies Honors Society
Delta Zeta Sorority (Secretary & Recruitment Assistant)
AMOR (President, Vice President, TOMs Coordinator)
Big Siblings