Documente Academic
Documente Profesional
Documente Cultură
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2. What is demography and why are marketers interested in it? List some of the
demographic trends of interest to marketers.
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3. Discuss the trends in the natural environment that marketers must be aware of and
provide examples of companies responses to them.
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4. Discuss reasons why business legislation is enacted. What role do businesses and
industry groups play in shaping such legislation?
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6. How should marketers respond to the changing environment?
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7. Craft
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