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Audience
Student has not
indicated a target
audience for their
product.
Student has not
shown some
process in which
they found out what
their target
audience wanted.
Creativity.
achieved their
design.
Student has
indicated a target
audience for their
product.
Student has shown
some process in
which they found
out what their
target audience
wanted.
a fair amount of
planning and a
progress report of
how they achieved
their design.
Student has
indicated and
demonstrated a
target audience for
their product.
Student has shown
a thoughtful process
in which they found
out what their
target audience
wanted.
Highly creative and
innovative ideas for
the 21st century.
The look is
approachable and
creative, but still
would be functional.