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Function

Action and planning

Student has less


than two functions
for a mobile phone
in the future.

Student had two


functions for a
mobile phone in the
future.

The functions were


not very fitting to
the needs of the 21st
century.

The functions were


somewhat fitting to
the needs of the 21st The functions were
century.
fitting to the needs
of the 21st century.

Student has shown


little to no
reflections of what
is needed in a
mobile phone now
or the future.

Student has shown


reflections of what
is needed in a
mobile phone now
or the future.

Student has done


little to no research
for the design of
this mobile phone.
Student has little to
no planning and
progress report of

Student has done


some research for
the design of this
mobile phone.
Student has shown
some planning and
a brief progress
report of how they

Student had three


necessary and
thoughtful functions
for a mobile phone
in the future.

Student has shown


thoughtful
reflections of what
is needed in a
mobile phone now
and in the future.
Student has done
considerable
research for the
design of this
mobile phone.
Student has shown

Student had more than


three necessary and
well thought out
functions for a mobile
phone in the future.
The functions were
very fitting to the
needs of the 21st
century.
Student has shown
clear and well thought
out reflections of what
is needed in a mobile
phone now and in the
future.
Student has done
thorough research for
the design of this
mobile phone.
Student has shown a
great amount of
planning and a

how they achieved


their design.

Audience
Student has not
indicated a target
audience for their
product.
Student has not
shown some
process in which
they found out what
their target
audience wanted.
Creativity.

achieved their
design.

Student has
indicated a target
audience for their
product.
Student has shown
some process in
which they found
out what their
target audience
wanted.

The student has not


shown creative and
innovative ideas for
the 21st century.

The student has


shown creative and
innovative ideas for
the 21st century.

The look is suitable


and somewhat
creative and
functional.

The look is suitable


and somewhat
creative and
functional.

a fair amount of
planning and a
progress report of
how they achieved
their design.
Student has
indicated and
demonstrated a
target audience for
their product.
Student has shown
a thoughtful process
in which they found
out what their
target audience
wanted.
Highly creative and
innovative ideas for
the 21st century.
The look is
approachable and
creative, but still
would be functional.

progress report of how


they achieved their
design.
Student has clearly
indicated and
demonstrated a target
audience for their
product.
Student has shown a
detailed process in
which they found out
what their target
audience wanted.

Highly creative with


unique and innovative
ideas for the 21st
century.
The look is very
approachable and
creative, but still would
be functional.

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