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1.

Categoria produsului
2. Plasarea reclamei
http://en.wikipedia.org/wiki/Dove_Campaign_for_Real_Beauty
3. Grupul tinta
4. Aspect si compozitie
5. Fotografie
6. Prim plan
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8. Elemente
9. Posibile interpretari
10. Stare de spirit
11. Locatie/localizare
12. Timp
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14. Legaturile care lipsesc
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