QUESTIONAIRE ON CONSUMER BEHAVIOUR FOR PRE-PAID PRODUCTS AND HANDSET MODELS

1. NAME OF THE RESPONDENT ……………………… 2. PHONE NUMBER …………………………

3. ARE YOU CURRENTLY SUBSCRIBED TO ANY NETWORK CONNECTION?

YES NO

4. AGE GROUP OF THE RESPONDENT .

A. 15-21 B. 22-30 C. 31-40 D. 41-50 E. ABOVE 50

5. OCCUPATION OF THE RESPONDENT:

A. STUDENT B. SERVICE PERSONNEL (GOVT./PUBLIC SECTOR)
C. SERVICE PERSONNEL (PRIVATE SECTOR) D. SELF EMPLOYED PROFESSIONAL
E. BUSINESS PERSON F.. RETIRED PERSON
G. OTHER (PLEASE SPECIFY)

6. PURPOSE FOR WHICH THE MOBILE PHONE IS USED :

A. BUSINESS
B. OFFICIAL
C. PERSONAL

7. IF YES, WHICH OF THE FOLLOWING NETWORK CONNCECTION DO YOU HAVE ?

A. AIRTEL B. S
M
A
R
T/
R
T
L
C. RELAIN D. ID
CE E
CDMA A
E. VODAF F. B
ONE S
N
L
G. TATA H. AI
INDICO R
M C
E
L
I. VIRGIN J. O
MOBIL T
E H
E
R
S

8. COULD YOU PLEASE TELL ME, THE TOP TWO BRANDS YOU HAD CONSIDERED BEFORE OPTING FOR __________ (WHAT EVER
CODED IN Q7) AND REASONS FOR THE SAME?

BRAND CONSIDERED REASON

9. CHOICE OF SERVICE:
POST-PAID PRE-PAID

10. WHY HAVE YOU CHOOSEN THE ABOVE NETWORK CONNECTION.

(RATE THE FOLLOWING ON A 10 POINT SCALE)
HIGH LOW
BETTER CONNECTIVITY 10 9 8 7 6 5 4 3 2 1
ATTRACTIVE TARIFF 10 9 8 7 6 5 4 3 2 1
BRAND STRENGTH 10 9 8 7 6 5 4 3 2 1
BETTER VAS SERVICE 10 9 8 7 6 5 4 3 2 1
LOW ENTRY COST 10 9 8 7 6 5 4 3 2 1

GOOD CUSTOMER CARE SERVICE 10 9 8 7 6 5 4 3 2 1

OTHERS
10 9 8 7 6 5 4 3 2 1
…………………
WORD OF MOUTH 10 9 8 7 6 5 4 3 2 1
 11. WHICH PRODUCT OF YOUR OPERATOR YOU USE THE MOST ?

A. POWERPLUS(TARIFF CUTTERS) B. TOPUPS C. SMS PACKS

D. STDPACKS E. VAS SERVICE

12. WHICH HANDSET YOU ARE CURRENTLY USING ?

A. NOKIA B. MOTOROLA
C. SAMSUNG D. LG
E. SONY ERICSSION F OTHERS

13.WHAT ARE THE FACTORS YOU HAVE CONSIDERED WHILE PURCHASING YOUR MOBILE PHONE ?
(RATE THE FOLLOWING ON A 10 POINT SCALE)
HIGH LOW
BRAND NAME 10 9 8 7 6 5 4 3 2 1
LONG BATTERY
10 9 8 7 6 5 4 3 2 1
BACK UP
PRICE 10 9 8 7 6 5 4 3 2 1
LOOKS 10 9 8 7 6 5 4 3 2 1
LATEST DESIGN 10 9 8 7 6 5 4 3 2 1
OPERATIONAL
10 9 8 7 6 5 4 3 2 1
EASE
RECOMMENDATION
10 9 8 7 6 5 4 3 2 1
FROM OTHERS
OTHERS
10 9 8 7 6 5 4 3 2 1
…………..

14. ARE YOU SATISFIED WITH THE SERVICES OF YOUR OPERATOR ?

NEITHER SATISFIED NOR VERY MUCH

VERY MUCH SATISFIED SATISFIED DISSATISFIED
DISSATISFIED DISSATISFIED
5 4 3 2 1

15. CAN YOUR PLEASE TELL ME THE REASON FOR DISSATISFICTION ?

16 PLEASE TELL ME IF YOUR ARE INTENDING TO CHANGE YOUR OPERATOR IN THE NEAR FUTURE?

HIGHLY INTEND INTEND NOT SURE DO NOT INTEND DEFINITLY NOT

5 4 3 2 1

17 COULD YOU PLEASE SUGGEST ME HOW THE SERVICE OF YOUR NETWORK CAN BE IMPROVED ?

18. WHICH OPERATOR WOULD YOU RECOMMEND YOUR FRIENDS OR COLLEAGUES WILLING TO TAKE A NEW CONNECTION AND
WHY?

19. FROM WHICH SOURCE YOU GET TO KNOW ABOUT DIFFERENT PRE-PAID PRODUCTS OF THE NETWORK YOU ARE USING?

A. T.V ADS B. SHOWCARD SPONSORING A EVENT

C. HOARDING/BANNERS/POSTER D. NEWSPAPAER ADS/MAGAZINE ADS
 E. RADIO F. RETAILER
G. OTHERS………………………

20. CAN YOU PLEASE TELL ME WHICH NEWSPAPER DO YOU READ?

A. ENGLISH
B. HINDI
C. ORIYA

21. CAN YOU TELL ME WHICH RADIO CHANNEL YOU LISTEN THE MOST?

A. RADIO CHOCOLATE B. FM RAINBOW

C. S FM D. BIG FM
E. OTHERS F. DON’T LISTEN