Documente Academic
Documente Profesional
Documente Cultură
The Four Ps
Product
Our baby onesies all have different designs, for both
boys and girls and ranging in age from 0-2yrs
Each onesie has a removable monitor chip underneath
the logo that can be transferred to any of our different
onesie designs.
Each product package includes two onesies and one
monitor
You are able to purchase more onesies for $20 a piece
Product
Place
Promotion
S.W.O.T Analysis
Budget
Our app would cost about $4,000 to develop
Our stores would cost about $10,000 to start up including costs of
lease for first month
Our onesie package would cost about $60 in production
Our product price would be $115.00
Our billboard budget would be about $2,000 per month
Our ads in Pregnancy and Newborn as well as Parents magazines
will be about $5,000
Angelina Jolies endorsement would probably cost about $100,000
This means in order to break even we will need to sell at least about
2,200 baby onesie packages in the first month
Business Objectives
Number 1sie wants to be the best device to
monitor a babys health to mothers and
pregnant women in order to double our
break even sales estimate and make
$575,000 in the first three months.
Communications Objectives
1. Number 1sie wants to create awareness
of our new smart technology enhanced
baby onesies by 1/15 people see our
billboard on their way into Manhattan in
the next month.
2. Number 1sie wants to engage mothers
and expecting mothers by having 20,000
women post pictures using the #1sie
promotion in the month of September.
Tier 2
Target Audience
Pregnant women
Why?
Would you
spend $115 on
a starter
package?
23
Yes
Yes
No
35
No
No
No
27
Yes
Yes
Yes
32
No
Yes
Yes
29
No
Yes
Yes
34
No
Yes
No
24
No
Yes
Yes
27
Yes
Yes
Yes
36
Yes
Yes
No
28
No
No
No
Strategy
Two billboards targeting people coming into
Manhattan and in a local family district
Instagram promotion of #1sie and posting
pictures of your child to get publicity and reward
of a free starter package
Angelina Jolie as a public relations endorser and
sponsor
Ads targeting parents in Pregnancy and
Newborn as well as Parents magazines
Possibly integrating into other retailers like
Babies R Us
Evaluation
Tracking methods:
Sources
(of desk research)
"Babies''R''Us - Google Maps." Babies''R''Us - Google Maps. N.p., n.d. Web. 29 July 2014.
"Baby Shopping on the Upper East Side: 5 Stores for Baby Gear, Furniture and Nursing
Supplies." Mommy Poppins. N.p., n.d. Web. 29 July 2014.
"'Smart' Fabrics Integrate Biosensors To Monitor Respiration Rate And Body Temperature In Real
Time." ScienceDaily. ScienceDaily, n.d. Web. 29 July 2014.
"The Mimo Baby Monitor." Mimo. N.p., n.d. Web. 29 July 2014.
"Marketing to Pregnant Women: Ernest Dichter and the Playtex Nurser in 1962." Hagley Museum
and Library. N.p., n.d. Web. 29 July 2014.
"Mimo." - Dragon Innovation. N.p., n.d. Web. 29 July 2014.