Documente Academic
Documente Profesional
Documente Cultură
OF
Advertising
&
Sales
Management
SUMBMITTED TO; SUMBMITTED BY;
Mrs. Kamalpreet kaur PRATEEK SINGH
ROLL NO. 1835
YEAR; B.A.IInd
ACKNOWLEDGEMENT
Foremost I would like to thanks “Mrs.
Dipshikha” for assigning an interesting
and important task. I like to thanks to
my subject teacher “Mrs.Kamalpreet
kaur” to help all the students and all
necessary support and information
.Also thanks to my Friends who helped
me in completing the assignment.
Last but not least my Parents without
their support and love; I can’t able to
correct my mistakes.
Media of advertising
I.Indoor Advertising
Where people get the message by sitting at their home,
through newspapers, magazines or hearing a radio or
engrossed in T.V programmer or a film, is known as an indoor
advertising.
1. Press Media:-
Press advertising means advertising through newspapers,
magazines and trade and technical journals. Press has become
the most popular medium of advertisement. Press publicity
takes two forms.
a) Newspapers and b) Magazines
a) Newspapers:-
A sizable share of the total advertising budget is spent on
advertising in newspapers. In India there are both English and
newspapers in regional Languages name by The Hindu, Times
of India, The New Indian Express and Thina Mani, Thinamalar,
Thina Thanthi, Malai Murasu, Malai Mani etc. Newspapers are
bought largely for their news value. Newspapers are a suitable
medium for goods requiring mass advertisement. Newspaper
advertisements must be ‘catchy and attractive’. The message
should be ‘Short and suggestive’. Gripping headlines, attractive
pictures and catchy Slogans may be used to make the appeal
effective.
3. Television Advertising
4. Film Advertising
It is also an audio-visual medium. Film advertising is made in
cinema theaters. The message is conveyed to a big audience in
the cinema hall. The advertisement in the form of commercial
films and slides are shown before the regular films.
a) Poster
It is a common form of advertising. A poster is a sheet of paper
carrying advertising message. The posters are made in
attractive colors. They are printed in brief. The posters are
increasingly used by cinema producers, political parties etc.
Advertisers paste the posters in important places to convey the
message and attract the people.
b) Vehicular Advertising
Advertisement is made inside and outside the buses or trains.
This moving advertising is called as vehicular advertising.
c) Painted Display
It is an artistic work visible from a distant place. This form of
advertising structure is erected at various important places in a
city. It attracts the passersby and conveys the message
effectively.
d)Electric Display
This medium of advertising is attractive and popular in big
cities. Beautiful neon-signs are used with the help of engineers
and electricity. Night time is the right time for this type of
advertising.
e) Sky Advertising
Big kites and balloons are floated in the air and advertising
message is written on them. This type of advertisement can be
seen from a long distance. People out of curiosity normally are
tempted to read the message conveyed by this medium.
f) Hand Bills
It is a common way of advertising employed by small-scale
businessmen. Printed leaflets containing business message are
distributed among the people. Handbills are the cheaper means
of advertising.
a) Window Display
b) Showroom
It provides an opportunity to the consumers to inspect the
products, which they desire to purchase. Different kinds of
products are kept available in the showroom. Salesmen help
the prospective consumers with necessary information about
the goods. A well-designed show room creates an interest in the
minds of the customers. For instance, Textile mills, Firms
producing furniture, Television sets, Radio sets, Watches, etc.
generally establish showrooms at important centers of big
cities.
c) Exhibition
Exhibitions are trade shows conducted by manufacturers to
exhibit their products. Exhibitions are gaining popularity in
recent times. Various producers reserve stalls in trade shows
and compete with each other in Promoting sales. They are held
at local, national and international level.
Disadvantages
CONCLUSION
An advertising medium is the mean to deliver the advertising
message. He advertising is to go in for right message or set of
carriers keeping in the mind the cost, efficacy and specification
of the media.
There are number of media open to advertiser to select
and benefit. Broadly, these media can be grouped into four
categories, like indoor advertising media, outdoor advertising
media, directive advertising media, and display advertising
media.
BIBLOGIRAPHY
INDEX
Media of advertising
Press Media
Outdoor advertising.
Direct advertising.
Promotional advertising)
Web advertising or Internet advertising
Indoor Advertising
Press Media
Newspapers
Magazines / Journals
Radio Advertising
Television Advertising
Film Advertising
Outdoor advertising
Poster, Vehicular Advertising, Painted Display,
Electric Display, Sky Advertising, Hand Bills.
Web advertising