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SOFTWARE DESIGN: SESSION 9

PROSPECTING EARLY AND OFTEN-


THE INTERACTIVE PROTOTYPE
Alex Cowan

2015 COWAN+
WHERE YOU SHOULD BE NOW
Epic Stories Experiment(s) for
CUSTOMER
Child Stories DISCOVERY &
hypothesis testing
EXPERIMENTS
Supporting Storyboards Usability test suite
?
Parallel Prototypes

E
M

WH
W

AT
S HO
PRODUCT &

IF
PROMOTION

?
Personas, Problem Scenarios
VALUE
including Think- Alternatives PROPOSITIONS &
USER STORIES
ASSUMPTIONS Summary Value
See-Feel-Do Value Propositions & PROTOTYPES
Hypothesis
(Converged) Before & After
MVP Ideas
Storyboards

E?
Assumptions for Value

AL
PIVOT?

SC
Hypothesis
AIDAOR Storyboard
?
AT
WH
PROBLEM Interview Guide
PERSONAS WHO? SCENARIOS &
ALTERNATIVES
2 (or more) Interviews

2015 COWAN+
DOT VOTING ON PROTOTYPES

2015 COWAN+
ASSIGNMENTS
1. Do/Group: Finish Interactive Prototype (30-60 minutes)

Reminder: Start setting up subject tests for usability

v2 2015 COWAN+

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