Documente Academic
Documente Profesional
Documente Cultură
2015 COWAN+
WHERE YOU SHOULD BE NOW
Epic Stories Experiment(s) for
CUSTOMER
Child Stories DISCOVERY &
hypothesis testing
EXPERIMENTS
Supporting Storyboards Usability test suite
?
Parallel Prototypes
E
M
WH
W
AT
S HO
PRODUCT &
IF
PROMOTION
?
Personas, Problem Scenarios
VALUE
including Think- Alternatives PROPOSITIONS &
USER STORIES
ASSUMPTIONS Summary Value
See-Feel-Do Value Propositions & PROTOTYPES
Hypothesis
(Converged) Before & After
MVP Ideas
Storyboards
E?
Assumptions for Value
AL
PIVOT?
SC
Hypothesis
AIDAOR Storyboard
?
AT
WH
PROBLEM Interview Guide
PERSONAS WHO? SCENARIOS &
ALTERNATIVES
2 (or more) Interviews
2015 COWAN+
DOT VOTING ON PROTOTYPES
2015 COWAN+
ASSIGNMENTS
1. Do/Group: Finish Interactive Prototype (30-60 minutes)
v2 2015 COWAN+