Achievement Unlocked:

The Gamification of Loyalty

June 12, 2014

Gamification Defined

More Better

Spin-offs of your favorite TV shows

Being too tanned

Tans that have gone too far

Everything about 80s fashion

Inappropriate use of QR Codes

In terms of next
steps

Take this offline

Skin in the
game
Manage
expectations

P
d
a
B

s
n
o
i
t
A few
quick wins
a
m
i
n
A
Win-win situation

P
r
e
ow

t
n
i
o

Move the
needle

Take this offline

Skin in the
game
Manage
expectations

Overuse of business jargon

In terms of next
steps
Win-win situation
A few quick wins
Move the
needle

When Bad Gamification happens to

Good Companies

Our Approach to Gamification

1 2 3
With our
Associate
s

With our
Clients

With our
Customer
s

With our Associates

With our Clients

With our Customers

Gamification is one slice of your Engagement

Pie

Dont make it the entire pie!