COMPETITION &

STRATEGY

Bowman’s Strategy
Clock and Local
Products
(End Term Project)
Presented To: Brig Khalid

Prepared By:
Muhammad Zia Aslam
Bowman’s Strategy Clock
• The basic question is:
• When there are only a finite number of unique products
and services out there, how do different organizations
sell basically the same things at different prices and with
different degrees of success?
• In 1980, Michael Porter in his book, "Competitive
Strategy: Techniques for Analyzing Industries
and Competitors", reduced competition down to three
classic strategies:
– Cost Leadership
– Product Differentiation; and
– Market Segmentation (Focus)
Bowman’s Strategy Clock
• Looking at Porter's strategies in a different way, in 1996, Cliff Bowman and
David Faulkner developed Bowman's Strategy Clock
Strategy Clock and local products

• Option One: Low Price/Low Added

Value
• NOBEL Flatinum Television
– Incorporated 1989, went public December
2007
– Brand of Dynasel Limited (DSL)
– 26% market share
• Nokia Low Price Handsets
Strategy Clock and local products

• Option Two: Low Price

• Telenor talkshawk
– Smartest package to call any network, at any
time with amazing call rates

• Sony WEGA Television

Strategy Clock and local products

• Option Three: Hybrid

• djuice by Telenor
– “Its fun to be young” that is how Telenor
Pakistan promotes its djuice package.
– They say ‘its one place packed with all the fun,
its Telenor’s youth brand.

• Daihatsu Cuore by Toyota

Strategy Clock and local products

• Option Four: Differentiation

• Heir R-Series Air Conditioner
– Haier’s new AC has Auto Cleaning system that keeps room cool
and itself clean by its special open & close feature.
– We consider Heir’s AC fall in differentiation category without a
price premium.
• New Toyota Corolla ALTIS CruisTronic
– “BE AN ICON”
• Honda CD70 Motorcycle
– The new attractively designed CD 70 is right there at the top,
with its aerodynamic shape, super econo-power, a smoke-free 4-
Stroke engine and the special Honda 12-volt CDI technology
Strategy Clock and local products

• Option Five: Focused Differentiation

• Worldcall Wireless Broadband

– “Future in your hand” is the worldcall’s slogan
for its wireless broadband service
• Honda City
– “The Compact Sedan Breakthrough”
Strategy Clock and local products

• Option Six: Increased Price

• Suzuki Motorcycles

• Honda CG125 Motorcycles

Strategy Clock and local products

• Option Seven: Increased Price/low value

• Government services like electricity, sui

gas, telephone etc

• Cartel like grouping in any industry i.e.

sugar industry, cement industry etc
Strategy Clock and local products

• Option Eight: low value/standard price

• Nissan sunny

• Mitsubishi Pejaro