Documente Academic
Documente Profesional
Documente Cultură
INTERVIEWS
Useful to
obtain detailed
information
Respondents
own words are
recorded
Allow more
detailed
questions to be
asked
Achieve a high
response rate
Ambiguities
can be clarified
Interviewees
are not
influenced by
others in the
group
Some
interviewees
may be less
self-concious in
a one-to-one
Can be costly
Different
interviewers may
understand &
transcribe
interviews in
different ways
Can be very
time-consuming
DISADVANTA
GES OF
INTERVIEWS