Allison Patrice Connolly

* apconno2@illinois.edu

( (630) 525-1590

http://www.linkedin.com/in/allisonpconnolly
EDUCATION
University of Illinois at Urbana-Champaign
Bachelor of Science in Advertising, Minor in Communication
Public Relations Certification
Study Abroad
Gustolab Institute, Scuola Leonardo da Vinci

http://allisonpconnolly.com
May 2015
GPA: 3.6/4.0
Spring 2014
Rome, Italy

EXPERIENCE
Stevens & Tate Marketing
June 2014Aug. 2014
Internet Marketing Intern
Curated and scheduled daily content for Stevens & Tates Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn
accounts through the use of Hootsuite
Conducted 10 weekly press release reach and social media engagement reports with Excel and Vocus
Evaluated and distributed multiple registered client domains regarding HTTP response status code (301 redirect)
Researched and optimized alt attributes for further integration in SEO procedures for client websites
Wrote two published articles related to current internet marketing trends for Stevens & Tates blog The Daily Twitch
Collaborated with intern team to create a website redesign project proposal for Stevens & Tates Attraction Marketing brand
American Advertising Federation Illinois Chapter, Midnight Oil
Sept. 2013 Present
Senior Account Manager, Former Account Planner
Selected from a pool of applicants to be a part of Midnight Oil, a full service, student-run advertising agency that is affiliated
with the American Advertising Federation Illinois Chapter for small business owners in Urbana-Champaign
Conduct primary and secondary research as well as competitive analyses to deliver a strategic approach to creative work
Communicate client needs between a team of seven account planners and creatives to develop new campaigns and marketing
techniques
College Advertising Solutions LLC-EatCU.com
Aug. 2012 May 2014
Marketing Intern
Managed Facebook, Twitter, and Instagram for EatCU to promote the brand name actively throughout campus and reach
students outside of the current target market
Increased freshman visitors by 41% by strategically recruiting freshman ambassadors in University and Private Housing
Attended weekly meetings with the social media team to ensure that company specials, campaigns, and promotions were
posted in a timely and consistent manner.
Michael Kors
May 2012 May 2013
Sales Intern/Associate
Completed a training program unique to Michael Kors centered around suggestive selling techniques to encourage brand
loyalty from the consumer
Exceeded daily sales goals and maintained a personally acquired list of returning clientele
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LEADERSHIP AND ACTIVITIES
Alpha Chi Omega
Jan. 2013 Jan. 2014
Vice President of Public Relations and Marketing
Nominated and elected by peers to represent and promote the chapter as an executive board member
Actively managed Facebook, Twitter, and Instagram accounts in order to advertise news, updates, and events for the sorority
across campus as well as on a national level
Photographed and produced promotional videos for philanthropy and recruitment events while managing a $750 budget
SKILLS
AWARDS
INTERESTS

Microsoft Office, Adobe Photoshop, Blogging, Social Media Marketing

University of Illinois Deans List: Spring 2012, Fall 2012, Fall 2013, Fall 2014
Coffee | Guitar | Dry humor | Peanut butter | Documentaries| Red Hot Chili Peppers | Breakfast sandwiches