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8 exercitii de scriere creativa pentru copywriteri (+ 2


bonus) (http://romaniancopywriter.ro/exercitii-scrierecreativa/)
Content Marketing (http://romaniancopywriter.ro/category/content/)
Copywriting (http://romaniancopywriter.ro/category/copywriting-2/)

de Ctlin Ionacu (http://romaniancopywriter.ro/author/catalin/) - May 23, 2012

(http://romaniancopywriter.ro/wpcontent/uploads/2012/05/exercitiiscrierecreativa.jpg)

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Amrmaspuinsurprinsctdegreusegsescpewwwulromnescexempledetehnicidescriere
creativa.
Credceunsubiectfoarteinteresant,nspecialpentruceicarescriuconinutpentrusiteuri,blogurii
reeledesocializare,daripentruceicarescriutextepentrureclame,genadvertoriale,brourisau
oricealttipdereclamecarepresupuntext.
Cnderamnliceuamparticipatlauncursdescrierecreativa,caremaajutatfoartemultsmi
mbuntescstiluldeascrie,darideagndi.
inmintectevaexerciiipecareobinuiamslefacem,casneformmunstilpropriudeascrie.
Totui,optdintreacesteameritncercateidecreativiiuneiagenii,saudeoricinecarevreasscrie
coninutineditsautextepublicitareieitedincomun.
Ceerainteresant?Oricetempentruacasprimeam,laurmtorulcurstrebuiasocitimcuvocetare.

1. Scrie din perspectiva unui copil de 8 ani


AmprimitcatemspovestimunCrciundinperspectivaunuicopilde8ani,ncarenuprimim
cadourilepecarenileamdorit.
Miafostfoartegreusncercsvorbescisgndesccauncopilde8anitrebuiasamgrijattla
ceeacefac,snufiecevaceuncopilnuarface,ctilaceeacezic.
Eutilpentruceunexerciiupsihologic,deperspectiv,daridecreativitate.Meritncercat,
stimuleazfoartemultgndirea.

2. Scrie un text cu anumite cuvinte date


Deregul,eravorbadeuntextscurt,demaximjumtatedepagin,carescuprindoseriedecuvinte
dindomeniidiferite.
Regulaerasnufolosescaltesubstantive
dectceledate,saualteadjectivedect
celedate,dupcaz.Textultrebuiasfie
coerent,relevantiutiloricuilarciti.
Unaltmodncaresepoatefaceacest
exerciiuestessedea3fraze:unade
introducere,unadecuprinsiunade
ncheiere,isseimpunscriereaunui
textcuacestefrazeplasateastfel.Dinnou,
frazelepotfidindomeniifoartediferite,i
trebuiegsitolegturntreele,folosind
doarcteunsingurparagrafscurt.

Eradestuldegreuinndcontctermeniidaiacopereauattdemultedomenii,delambrcminte
pnlalegumeitehnologie.
Eutilpentrucajutlacreareadereclamepentruprodusesauserviciidificildevndutideexplicat,i
stimuleazcreareaunorlegturidificildeintermediat.

3. Parodiaz o poezie celebr


MiaducaminteceuamalesOdnmetruanticdeEminescu,iamscrisosubformauneisatirela
adresamediuluieconomicromnesc.
Eunexerciiuamuzant,creativ,inuesimplupentructrebuiesmeniiformapoezieiiniiale,rima,
numruldesilabeitonalitatea.
Eutilpentrucopywriteriicaretrebuiesscriereclameduposeriedereguliirestricii,saucompletnd
unablonsauotemimpusdeclient.

4. Scrie gndurile unui om nainte s adoarm


Cndetinpat,cuochiinchii,iatepisadormi,totceirmnedefcutestesilaiminteas
zburde,saustegndetilaceaifcutazi,cenuaifcut,iceveifacemine.
Acestexerciiudevinedificilpemsurceseimpunmaimulterestricii:dacsedunprofilalacelui
om,ioseriedeactiviticeafcutelnziuarespectiv,icetrebuiesfacadouazi.
Acestedate,restricii,suntechivalentulunuibriefcreativ(http://romaniancopywriter.ro/cumarataun
briefcomplet/),iargnduriledespreadouazipotfiactivitiledintrocampaniecarevatrebuis
respecteacelbrief.
Eutilnspecialpentruceicaretrebuiesscrieunadvertorial,nurmaunorinformaiiprimitedela
client.

5. Completeaz o serie de metafore


Metaforelenusuntaltcevadectnitecomparaiiincomplete,darinedite.Noiaveamdecompletatatt
comparaii,ctimetaforeprecum:
Soarele,un.
Pruleica
Televizorulcaun.
Telefonul,
Cartea,un
Einteresantcprinarticolulnehotrtdedupsubstantiv,(un,o)seimpunegenulsubstantivului
sauaciuniipecareovomfolosincomparaie.Celecarenuauarticolpermitmaimultlibertaten
gndire.
Aveamdefcutcte5comparaiisaumetaforepentrufiecareexempludat,ipreferabildindomeniict
maidiferite.

Eutilpentruceicareaudepromovatoricefeldeprodusesauservicii,ivorsleprezintedintroalt
perspectiv.Exerciiulsepoateaplicaattnbrainstorminguri,ngrupuri,ctipecontpropriu.
Dacsegseteocomparaieinedit,eapoatestalabazaconceptului
(http://romaniancopywriter.ro/conceptuluneireclame/)uneireclame,sauauneintregicampanii.

6. Scrie o reclam fulger, cu doar 5 cuvinte, la un produs dat


Acestaeunexerciiupurdecopywriting,iajutlaobinuireacopywriteruluiculucrulncondiiide
stres,stimulareacreativitiisale,ctilucrulcuresurselimitatedoar5cuvinte.
Produsuldatpentrunoieraunulgeneral,deexemplu:cauciuculdemain;mouseuldecalculator;un
stiloualbastru;etc.
Eutilpentruceicaretrebuiesscriecopyuriscurte,afie,sloganuri,titluri,sauchiarpentruceicare
vorsscrieconinutpentrureeleledesocializare(Twitter,nspecial).

7. Gsete titlul cel mai bun pentru un vizual dat


Copywriteruluiisearatunslidecupoze,idupfiecarepozacestaaretimpctevasecundes
generezeoideedetitlu.
Sepoateaplicaattpeungrup,ctipeindiviziseparat,iiajutslucrezencondiiidestres,sub
presiuneiavndresurselimitate(detimp,nacestcaz).
Eutilpentruceicarevorsscrietitlurieficiente(http://romaniancopywriter.ro/sfaturititluridesucces/),
attpentruarticole,reclametext,ctipentrureclamevideo.Deasememea,iajutipeceicarevor
sscriesloganurisautitluripentrucampanii.

8. Scrie un dialog ntre tine i o persoan care te contest ca scriitor


Acestexerciiutefacestegndetifoartemultlastilultudeascrie,laceaiscrispnacum,la
scopulpentrucarescrii,motivaiata,ifelulcumpoireacionalaopiniilenegative.
Miemiafostdestuldegreusscriuundialogntremine,caremapram,ioaltpersoan,carem
atacaverbal,prinfeedbacknegativ.Casmifiemaisimplu,miimaginamaceapersoanfiindchiar
profesorulmeudelacursuldescrierecreativ,caretotdeaunaddeafeedbackdirect.Bachiaram
folositcuvintelelui,pentrucnuputeamgsicuvintepreauorprincaresmcriticpeminensumi.
Emaimultunexerciiudeautoevaluareidemotivaiectidentriredecaracter,nspecialpentru
ceicaresuntdebutaninscris.
Eutilpentruceicareurmeazsscriereclamecareseadreseazuneimasemarideoameni,n
specialpentruceicarescriupentruonline.Acetiaipotrevizuistiluldeascrie,pentruafimaibine
recepionatdectmaimulioameni.

Bonus: 2 exerciii de scriere creativa n echip

(http://romaniancopywriter.ro)
DESPRE (http://romaniancopywriter.ro/despre/)
SERVICII (http://romaniancopywriter.ro/servicii/)
COMUNITATE (http://romaniancopywriter.ro/comunitate/)
sursaimagine(http://bigthink.com/ideas/41965)
RESURSE (http://romaniancopywriter.ro/resurse/)

1. ARTICOLE
Scriei ecare
cte un vers pentru o poezie
(http://romaniancopywriter.ro/arhiva/)
Acestexerciiupoatefirealizatn2moduri:

PROMO
(http://romaniancopywriter.ro/promovare/)
Fiepersoanacareascrisversulnuarevoiesvadnimicdincesascrismainainte,ivaacoperi
foaia,casnuvadniciceldedup,
Fieversurilesuntlsatelavedere,pentruaseputeacontinuapeacelaisubiect.
CONTACT
(http://romaniancopywriter.ro/contact/)
Pentruspontaneitate,dariamuzament,acestexerciiupoatefifcutiverbal.
Indiferentdecaz,timpuldatestelimitat.
Oaltvariantaexerciiului,darprelungit,estesscriefiecarecteunparagrafaluneipovestiri.
Lafinal,creaiapoatefipublicatpeblogulageniei,mpreuncuconcluziilelacaresaajuns.
Dacmembriiechipeirealizeazopoeziesaupovestirecaresaibsens,indiferentdacvdsaunu
versulsauparagrafulscrisdinainte,nseamncacetiasecunoscbinentreeiivorputealucrabine
mpreunlaocreaiepentruunclientreal.
Dacnu,atuncienevoiecaechipasaibunteambuildingsaumcarctevantlnirinonformale,n
caressecunoascmaibinefiecarecufiecare.

2. n grupuri de cte 2, scriei-v o serie de scrisori, simulnd un scenariu dat


Esteunexerciiuamuzant,carenecesitoperioadlungdedesfurare.Reuitasadepindede
interesulparticipanilor.
Cei2caretrebuiescorespondezederegulsuntaleipeconsiderentedegenul:nusecunoscprea
bine,nusenelegpreabine,sauvatrebuislucrezempreunlaunmomentdat.
Scenariuldattrebuiesfieneapratunulfictiv,deexemplu:
unuleprizonierntronchisoareicellalteefulpoliiei
suntuncuplucaresadespritrecent
suntdoupersoanedinridiferitecaresaucunoscutpeinternet

Ideeaecauderezolvatoanumitsituaie,ntruntimplimitat(osptmn,deexemplu):
prizonierulsfieeliberat
cuplulssempace
ceidoissecunoascissemprieteneasc
ipottrimiteacestescrisoricumdorescei:nformatfizic,prinemail,peFacebook,etc.
Peparcursuljocului,ceidoivoraflalucruripecarenuletiauunuldesprecellalt,ivorajungesse
cunoascmaibineislucrezemaibinempreun.
Spercivorfiutileacesteexerciii,icainelescumicndpotfiaplicate.Pentruoricentrebri
sausugestii,putemcontinuadiscuiaprincomentarii,nseciuneademaijos.
sursaimagini
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sursa: sursa poza (http://static.tumblr.com/)


catalin ionascu (http://romaniancopywriter.ro/tag/catalin-ionascu/)
content writing (http://romaniancopywriter.ro/tag/content-writing/)
cuvinte (http://romaniancopywriter.ro/tag/cuvinte/)

ARTICOLUL ANTERIOR

Creativ vs creativ: Audi - BMW (http://romaniancopywriter.ro/creativ-audi-bmw/)


ARTICOLUL URMTOR

Cum creez un plan de marketing (in linii mari) (http://romaniancopywriter.ro/planmarketing-general/)

AUTOR
CtlinIonacu(http://romaniancopywriter.ro/author/catalin/)
CtlinIonacu(https://plus.google.com/u/0/115289407448095424821/?

rel=author)estefondatorRomanianCopywriter,consultantdemarketinglaDR
Consultants(http://drconsultants.ro/),consultantdemarketingonlinelaThe
Pharmacy(http://thepharmacy.eu/)itrainerlaCabinetuldeBusiness
(http://cabinetuldebusiness.ro/).AflmaimultedespreCtlindepeprofilulsu
RomanianCopywriter(http://romaniancopywriter.ro/catalinionascu/)ifiila
curentcuactivitilesalepeblogulpersonal,www.catalinionascu.ro
(http://catalinionascu.ro/).
(https://www.facebook.com/andrei.catalin.ionascu)
(https://plus.google.com/u/0/115289407448095424821/?rel=author)
(http://www.linkedin.com/profile/view?
id=138269686&trk=nav_responsive_tab_profile)
(https://twitter.com/ro_copywriter)
Maimultearticoledelaacestautor
(http://romaniancopywriter.ro/author/catalin/)

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8 COMENTARII LA ACEST ARTICOL


Link-uri de weekend #6 | Bogdnelu'
May26,2012at11:22am Reply(/exercitiiscrierecreativa/?replytocom=101#respond)

[]4.Pentrucopywriteriavem8exerciiidescrierecreativ.[]

Ce faci cand te Paraseste Inspiratia? (http://romaniancopywriter.ro/cand-te-parasesteinspiratia/)


Aug30,2012at11:52am Reply(/exercitiiscrierecreativa/?replytocom=208#respond)

[]astfeldeexerciiiaufostprezentateinarticolul:8ExerciiideScriereCreativ.Deasemenea,participaila
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8 Exercitii de Scriere Creativa pentru Copywriteri (+ 2 Bonus) | BunDeCitit.ro


(http://bundecitit.ro/social-media/8-exercitii-de-scriere-creativa-pentru-copywriteri-2-bonus/)
Oct14,2012at10:13am Reply(/exercitiiscrierecreativa/?replytocom=259#respond)

[]ExercitiideScriereCreativapentruCopywriteri(+2Bonus)romaniancopywriter.rocatevasecunde0Dacaai
nevoiedeinspiratie,saudacascriisivreisaitiimbunatatesti[]

Zapping blogosferic 18 - D - Petre (http://www.d-petre.ro/blogosfera/zapping-blogosferic-18/)


Oct30,2012at3:31pm Reply(/exercitiiscrierecreativa/?replytocom=267#respond)

[]CtlinIonacunearatexempledetehnicidescrierecreativinepropunectevaexerciiicasne
formmunstilpropriu.Amparticipatlauncurs[]

12 articole din 2012 de luat cu noi n 2013 | Raluca Tnase


Jan17,2013at3:01pm Reply(/exercitiiscrierecreativa/?replytocom=303#respond)

[]8exerciiidescrierecreativpentrucopywriteri|Romanian[]

Exerciiu
Mar1,2013at11:58am Reply(/exercitiiscrierecreativa/?replytocom=314#respond)

[]gsit,propusedeRomanianCopywriter,niscaivaexerciiidescriere,imiampropussfaccteunulpe[]

Ursc coala
Mar12,2013at1:02am Reply(/exercitiiscrierecreativa/?replytocom=320#respond)

[]Sursaexercitiu[]

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Sep8,2013at6:21pm Reply(/exercitiiscrierecreativa/?replytocom=948#respond)

[]discutatntrunarticolanteriordespre8exerciiidescrierecreativapecareleamexperimentatnurma
participriilauncurspeaceasttem.Subiectuleste[]

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