The Lean Startup Playbook

Designed By: TriKro LLC - Lean Coaching & Innovation Ecosystem

The Lean Startup Playbook by TriKro LLC is licensed under a Creative Commons Attribute-ShareAlike 4.0 International License!
The Lean Startup is a trademark and service mark owned by Eric Ries

Generative Market Research

Questions to Ask

Research Techniques

Designed By: TriKro LLC - Lean Coaching & Innovation Ecosystem

The Lean Startup Playbook by TriKro LLC is licensed under a Creative Commons Attribute-ShareAlike 4.0 International License!
The Lean Startup is a trademark and service mark owned by Eric Ries

Evaluative Market Experiment

Questions to Ask

Experiment Techniques

Designed By: TriKro LLC - Lean Coaching & Innovation Ecosystem

The Lean Startup Playbook by TriKro LLC is licensed under a Creative Commons Attribute-ShareAlike 4.0 International License!
The Lean Startup is a trademark and service mark owned by Eric Ries

Generative Product Research

Questions to Ask

Research Techniques

Designed By: TriKro LLC - Lean Coaching & Innovation Ecosystem

The Lean Startup Playbook by TriKro LLC is licensed under a Creative Commons Attribute-ShareAlike 4.0 International License!
The Lean Startup is a trademark and service mark owned by Eric Ries

Evaluative Product Experiment

Questions to Ask

Experiment Techniques

Designed By: TriKro LLC - Lean Coaching & Innovation Ecosystem

The Lean Startup Playbook by TriKro LLC is licensed under a Creative Commons Attribute-ShareAlike 4.0 International License!
The Lean Startup is a trademark and service mark owned by Eric Ries

Contributors

Adam Berk
Dan Toma
Janice Fraser
Jeana Alayaay
Justin Wilcox
Kate Rutter
Sean K Murphy
Tendayi Viki
Tor Gronsund
Tristan Kromer

Note: We will frequently post updated versions on GrasshopperHerder.com

Designed By: TriKro LLC - Lean Coaching & Innovation Ecosystem

The Lean Startup Playbook by TriKro LLC is licensed under a Creative Commons Attribute-ShareAlike 4.0 International License!
The Lean Startup is a trademark and service mark owned by Eric Ries