Documente Academic
Documente Profesional
Documente Cultură
--The Product-PRESUINE
Features
• Digi-Cooker—upper middle class
• Pressure Cooker-middle class
-Various quantity
-Effectively priced
-Extended warranty period
•
•
Price Range
• 5% Margin.
• Competitive Pricing -- digital cooker-5 Ltrs-
Rs2200
-3.5Ltrs-Ltrs-
Rs1700
-- Normal Range-5
ltrs-Rs1500
-3.5-Rs1100
Distribution
Promotion and Marketing
Strategy
• Ads-Print media-English,Hindi,Regional
-Electronic media-TV, FM Channels,Internet
• Demos
• Hoardings
• Pamphlets
• Coupons
• Free offers
• Exhibitions
•