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It could be said that the term globalization refers to ‘development’ (or not
nation the more globalized one could interpret it to be. The flow of
globalization, not only its velocity, but also its geographical and
and chief distributors thereof, the media plays an integral role in the
media‘s power in relation to the world: ‘journalism gives the world political
meaning’ (1994: p.1). The differing societies, certainly in the western bloc,
engage with the media from a fundamental level, ergo the media
corporations form the front line for the flow of all information, from which
their respective public sphere will feed. In this piece, I intend to highlight
information but also a political ideologist’ (Hallin 1994: p.1), then the
globalization has distinct political affluence, and with this there has
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formed a power structure based around the holders and distributors of this
flow.
the work of Hallin to discuss the use of the media event, although he
community has been created, in which all beings are welcomed; a claim
that I shall discuss and refute. Indeed technology has had great impact on
awareness, and highlight that the key basis of exclusivity has hindered
this notion. The distribution of wealth across the world has rendered
power and economical gain from such an endeavour has led to the
nations out in the cold. It is worth noting that the vastness of the debate
and so a relatively small portion will be tackled. I shall centre the topic on
the western media in relation to non-western countries and the effects this
media create such an illusion? One of the tools used is the creation and
Jackson trial in 2008. The creation of an event, through which people can
shared values and a shared sense of identity’ (1994: p.153). The use and
of the new president broke down previously established barriers. This too
community’ (Hallin 1994: p.156). Although the community is not real and
‘us’ instead of ‘them’. The popularity of the media event depends solely
audience for the event’ (1994: p.155) and it is this global promotion that
of the person taking focus of a media event is matched by the need for a
essay.
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flowing political power, findings its base within western society, both
thoughts from a western perspective as if ‘they stand-in for the rest of the
media, not only to reach a wide audience, but allow access to the cultural
Woollcott & Curran: p.3), then the impact of this amalgamation into other
complex in structure than first realised, lies with the media systems of
media systems based in the west are given jurisdiction over prevailing
located across the globe. The political world and the media industry are
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obviously interlinked as ‘all political conflict takes place largely within and
least, of the voting public makes the media an invaluable resource for
even the political regime governing such societies. In effect, ‘national and
other boundaries that constrained activism and media alike have not
interconnection’ (De Jong, Shaw & Stammers 2005: p.1). The use of media
outlets to engage the public in political thought and discussion allows the
in the frame and context of how the media establishment sees fit.
we know it as the new format will bring people together like never before.
Looking through history, the television set, the printing press and the
this notion unchallenged. The introduction of such media formats has seen
Indeed ‘access remains the preserve of the globally privileged’ (De Jong,
Shaw & Stammers 2005: p.1). To ignore such issues with access is not to
remain the dominant forces, and in which the inequalities of wealth and
internet-based formats, that the most visited institutions are those set
within ones own country (De Jong, Shaw & Stammers 2004: p.45). In
Britain, during 2002 the BBC website claimed a landslide victory in hits for
of audience reliance. One could argue that although the facilities are
awards itself the title of ‘highly globalized’, even the most intrepid of
the BBC is heavily relied upon for presenting the information through the
contemporary life for the entire fallacy that is a ‘global community’ are
heavily flawed. In fact ‘in neither case, is there some magical force called
Shaw & Stammers 2004: p.47). A utopian view on the matter leaves no
room to account for the under-privileged classes the world over, and once
again places the hegemonic gentry of the west as the first, last and only
today. Firstly, the use of media events has worked to galvanise and
possible through the use of western media systems to elevate one nations
event, into a global phenomenon watched and discussed across the globe.
within the industry the audiences are wider, and definitively more
trade and even political industries. Politics and the media prove an
interesting and powerful courtship and nations and states in both western
My argument has formed on the basis that the western media have
them. For instance, whilst Bollywood films have a larger audience in terms
amount of positive effects that television and the internet have offered to
benefits are largely felt by those who can pay for it. A significant number
of people are excluded through financial inadequacy and until such a time
References
Dayan. D & Katz. E, ‘Articulating Consensus: the ritual and rhetoric of
media events,’ in J. C. Alexander (ed.) Durkenheim Sociology: Cultural
Studies, Cambridge, Cambridge University Press, 1998
Van Ginneken, J. (1998) Which are the worlds most influential media? The
economics of the rich and poor media markets in ‘Understanding Global
News’, London: Sage