Nikki Marcel

Gestalt Principle of Similarity

Visuals

Audio

Length

Title Screen: on screen text The

Gestalt Principle of Similarity

"This is a short illustration of the Gestalt

Principle of Similarity."

00:05

Our perception of grouping can be

affected by many factors.

00:16

Based on Designing with the Mind in

Mind by Jeff Johnson

Slide 1.2
On screen: 4 rows of stars (green,
blue, green, green)

Animation: circle appears around

row of blue stars (then disappears
at end of narration)

For instance, the similarity principle

suggests that objects that look similar,
appear to be grouped.
Such as the blue stars in the second row
in this illustration.

Exit Animation: all stars spinning

(swivel)
Slide 1.3

00:08

On screen: columns of stars colored

(red, orange, green, blue, purple)
Entrance Animation: all stars
spinning (swivel) (to appear to be
changing color during the spin from
previous slide)
Animation: circles appear around
each column

However, by simply changing the colors,

now the stars in each

column are similar and appear to be

grouped.

Slide 1.4

00:06

On screen: 8 green triangles with 4

being the same (large) and 4 others
being the same (small) placed
randomly throughout the slide.
Animation: triangles slide into
In this illustration, the triangles appear to
positions organized into 2 groups by
be grouped by similar size.
size
Slide 1.5

00:09

On screen: various different shapes

So, according to the principle of similarity,

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Nikki Marcel

Gestalt Principle of Similarity

and a few shapes that are the

same, dispersed around the slide.

which of these items appear to be

grouped?

Animation: (after narration finishes)

shapes that are the same blink a
different color from the other
shapes.
Slide 1.6

00:04

On screen: Resources
(all citations listed)

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