Documente Academic
Documente Profesional
Documente Cultură
SPSS
ABSTRACT
Today, goods on sale in market satisfy basic functionality, usability and quality.
But, not only use function and quality demands are important, but also aesthetic,
emotional, and other experiential factors, some of which are hard or impossible to
express measurably and materially. So, it is necessary to apply Kansei Engineering to
product design.
Kansei Engineering was created to address this emotional side of product
development. It is a consumer-oriented ergonomic technology that attaches
importance to customers' emotional and sensory wants, measure it to data, and
translates them into the product design attributes. The purpose of the research is that
study on the theory base of Kansei Engineering application on product design,
mastery the apply principle, and serve for product design better.
The thesis introduces the basic knowledge of Kansei Engineering first, then
labor its applicable area and unique advantages. On the base of this, integrate many
principle of knowledge such as product semantic, aesthetics, Cognitive Psychology,
human engineering, statistics and so on, particular discuss the theory base of
applying Kansei Engineering to product design: aesthetic feeling can be measured is
substance premise, product can speaking is substance base, cognitive difference is
research direction, statistical method is research tool. At last, contrast analyze
between imago and need of customs, and demonstrate that applying Kansei
Engineering to product design can catch hold of the need of customs exactly, remove
the cognitive difference between custom and designer, and instruct product design by
data measured by SPSS.
Key words: Kansei Engineering, Product design, Measure aesthetic feeling, Product
semantic, cognitive difference, Sata. analysis
ii
1.1 ................................................................ 3
1.2 .................................................................................... 4
2.1 ........................................................................................ 6
2.2 ................................................................................ 7
2.3 .............................................................................. 10
2.4 KES....................................................................... 11
2.5 .......................................................................... 11
2.6 .............................................................. 12
2.7 ...................................................................... 14
2.8 .............................................. 15
2.9 .............................................................................. 18
3.1 .............................................................................. 23
3.2 ...................................................................................... 23
3.3 .......................................................................................... 24
3.4 .................................................................................. 24
3.5 .................................................................................. 25
3.6 iMac ................................................... 26
3.7 .............................................. 27
4.1 .............................................................................. 29
4.2 .......................................................................................... 31
4.3 .......................................................................................... 33
4.4 .................................................................................. 37
5.1 .............................................................. 39
5.2 .......................................................................... 40
5.3 ...................................................................................... 45
5.4 .................................................. 46
6.1 SPSS............................................................................................... 49
6.2 ...................................................................... 51
7.1 .......................................... 54
7.2 LCD ........................................................................... 56
vi
()
1.1
1.1.1
iMacGillette
1.1.2
Kansei Engineering
[1]
90
[2]
1.2
1.2.1
[3]
1.2.2
1.2.3
1.3
1.1
2
1.1
1.2
1
2
3
1
2
2
3
1
2
3
1
2
3
4
1.2
2.1
2.1.1
BaumgartenAESTHETICA
1750
[4]
2.1
2.1
2.2
[5]
2.2
1997
TSUKUBA
[6]2.1
2.1
2.1.2
1970
[7]
2.2
2.2.1
[8]
2.2.1.1
2.2.1.2
2.2.2
012
[9]
2.2.2.2 (Kansei Engineering System; KES)
2.4KES
1.
2.
2 N
2.3
10
2.4 KES
2.5
2.5
Fukushinta
2.3
2.3.1
11
A.
B.
C.
D.
2.3.2
2.3.2.1
2.6
----
2.6
2.3.2.2
12
2.3.2.3
DIY
13
2.7
2.7
CD
2.4
2.4.1
2.8
[10]
14
2.8
70Siegfried Maser
70
80
Tom
Mitchell (1988)Thierry Chaput
1988
2.4.2
15
90
Trico DesignDelft
[11]Trico Design
Overview of Change
Closer to Users
(1)
(2)
(3)
Describing Users
Design Strategy
Design Solutions
16
2.4.3
2.4.3.1
2.4.3.2
2.9
17
2.9
2.4.3.3
2.4.3.4
2.5
18
3.1
3.1.1
[12]
[13]
19
3.1.2
Wanger
20
19
Santayana
[14]
3.1.3
20
[15]3.1
3.1
21
3.2
20
1916Ehrenfels
[16]
O
COC
60Max Bense
MOCf
O
f =M =
C
1926
Rolf Garnich1968
[17]
3.1
22
3.1
3.3
3.3.1
3.2
3.2
3.3.2
23
3.3.3
3.3.3.1
51010033
3.3
-3
-2
-1
3.3
3.3.3.2
3.4
3.4
24
3.3.3.3
ABCDEFDA
BFEC
3.3.4
[18]
3.5
3.5 ab bc
bcabababbcac
bc/ab=ab/ac=0.618
iMac
3.6iMac
25
0.618
0.62LOGO
3.6 iMac
3.7
3.7A
3.7B
3.7 A
26
3.7 B
3.4
27
Peter Sloterdijk
(1983)
4.1
4.1.1
123
456
78[19]
1989Klaus Krippendorff
[20]
4.1.2
4.1.2.1
28
Susanne Langer
Ernst Cassirer
Langer
1942
4.1
4.1
4.1.2.2
29
4.1.2.3
4.1.2.4
4.2
4.2.1
30
42050
4.2.2
[21]
4.2
4.2
4.2
31
4.2.3
[22]
[23]4.1
4.1
32
4.2.4
Krippendorff, Klaus
Butter, Reinhart20801984
Product Semantics: Exploring the Symbolic Qualities of Form
Product Semantics
[24]
4.3
4.3.1
4.3
4.3
33
4.3.2
4.3.2.1
X
X
XX
[25]
4.3.2.2
4.3.2.3
34
4.3.2.4
4.3.3
90
35
4.4
4.2
36
4.5
4.4
4.4
37
5.1
5.1.1
[26]5.1
5.1
Santoslefano1969
Webster1971
Eysenck1973
Goldstein-Black1978
5.1.2
38
[27]
5.1
5.1
39
5.1.3
5.2
5.2
Herber Read
[28]
40
3
1.
2.
3.
4.
5.2
41
Baxter
[29]
5.2
5.2
angularity
symmetry
proportion
size
42
5.3
5.3.1
William L. Wilkie
[30]
43
5.3.1.1
5.3.1.2
5.3.1.3
5.3.1.4
30-40
50-60POP
44
5.3.1.5
5.3.2
5.3
5.3
45
5.4
5.4
5.4
46
6.1
[31]
CPI
[32]
6.1.1
6.1.2
47
6.1.3
6.2
SPSSStatistical Package for the Social Science
SPSS20806.1SPSS
[33]
1
48
2
3
4
.dat.xls.slk.dbf.wk3
5
6ExcelwordVBA--SaxBasic
SyntaxSPSS
SPSS
6.1 SPSS
6.3
6.3.1
[34]
49
6.3.2
6.3.3
1
2
3
4
6.3.4
50
6.3.5
[35]6.2
6.2
6.3.6
51
Francis Galton1855
regression
6.4
SPSS
52
-
LCD
LCD
LCDLCD
SPSS
7.1
7.1.1
LCD
LCD
LCD
LCDLCD
7.1
53
7.1
7.1.2
1
2IT3LCD
IT
LCD
LCD
1LCDCRT
LCD
2LCD
54
3LCD
USB
LCD
4ITLCD
LCD
7.1.3
LCDLCDLCD
LCD
30
15LCD
7.1 LCD
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
7.1.4
LCD
LCD
(Philips)(BenQ)LG(AOC)(ViewSonic)(Samsung)
7.2
55
7.2 LCD
7.1.5
LCD
LCD
15LCD
7.2
7.2.1
LCD
504721
22
26
7.2.2
LCD
R7.3
56
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
0
Num
10
15
20
25
+---------+---------+---------+---------+---------+
6
11
12
4
5
10
3
15
7
8
9
14
1
13
2
7.3
20
-----
-
----
--
---
LCD
-----
7.2.3
3LG
57
7.2
Initial Eigenvalues
Total
% of
Variance
Cumulative
%
Total
% of
Variance
Cumulati
ve %
4.332
28.878
28.878
4.332
28.878
28.878
2.858
19.050
47.928
2.858
19.050
47.928
2.472
16.478
64.406
2.472
16.478
64.406
2.102
14.012
78.418
2.102
14.012
78.418
1.166
7.772
86.191
.770
5.131
91.322
.667
4.446
95.768
.325
2.163
97.932
.210
1.399
99.331
10
.100
.669
100.000
11
4.911E-16
3.274E-15
100.000
12
2.468E-16
1.645E-15
100.000
13
2.656E-19
1.770E-18
100.000
14
-6.487E-17
-4.325E-16
100.000
15
-2.305E-16
-1.536E-15
100.000
24
70%4
78.418%
7.3 Component Matrix
Component
58
.482
.026
.385
.566
-.556
-.263
.636
.146
-.455
.736
-.220
-.343
-.846
-.154
-.046
.136
.747
-.167
-.075
-.381
.753
.291
.226
.454
.143
.035
.171
-.747
.051
.211
.642
-.335
.481
-.107
-.617
.380
.766
-.392
-.147
.144
.377
.557
.656
.170
-.404
.693
.190
.438
-.600
-.416
.137
.378
-.372
.436
-.661
.262
.314
.863
-.212
-.069
7.344
1234
4F1F2F3F40.6(
)4
F1-0.846*(-)+0.747* (-)+0.753* (-)+0.766* (
-)
F20.736*(-)+0.693*(-)+0.863*(-)
F30.636*(-)+0.642*(-)-0.617*(-)+0.656*()-0.661*(-)
F4-0.747*(-)
F1(----)
28.878%F2(---
)19.05%F3(--
---)16.478%F4(
-)14.012%
7.2.4
7.4
59
7.4
LCD
-----
---
--
---
LCD
---
---
----
-
3
F14F213
LCD
7.3
LCD
60
8.1
LCD
LCD
SPSS
61
LCD
8.2
62
[1]
20035
406~409
[2]
[3]
[] Bernhard E` Burdek
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[4]
[5]
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[8]
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200333~45
[9]
-
2004
[10] []2004
[11] 2005
74~77
[12] []20055~11
[13] 200123~30
[14] []
2001
[15] 200335~40
[16] [14]
[17]
2006
[18] [] 2003
63
54~63
[19] 200423~29
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[37] 2004
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[39] 200412~15
[40] []Kevin N. Otto Kristin L. Wood
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[42] --
200567~70
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[53] 2004139~145
[54] 2005
[55]
2005
65
66
8M12M
[1]
2005.10
[2]
2006.10
67
LCD
LCD
LCD
LCD
LCD
LCD
68
LCD
LCD
LCD
69