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History
HISTORY
1.1 Ownership
Since 1926, Ducati has been owned by a number of
groups and companies.
19261950 Ducati family
19501967 Government Istituto per la Ricostruzione Industriale (IRI) management
Ducati Mach 1
19671973
Montano[8]
Headed
By
Giuseppe
19781985 VM Group
19851996 Cagiva Group ownership
19962005 Texas-Pacic Group (US-based) ownership and going public
Headed by CEO Federico Minoli, 19962001;
returning for 20032007
20052008 Investindustrial Holdings SpA
20082012 Performance Motorcycles SpA[10]
An investment vehicle formed by
Investindustrial Holdings, BS Investimenti and Hospitals of Ontario
Pension Plan
3
July 19, 2012 present Automobili Lamborghini The dry clutch eliminates the power loss from oil viscosS.p.A.[1]
ity drag on the engine, even though the engagement may
not be as smooth as the oil-bath versions, but the clutch
plates can wear more rapidly. Ducati has converted to
AUDI AG acquired 100% of the
wet clutches across their current product lines.
voting rights of Ducati Motor Holding S.p.A. via Audis Automobili
Lamborghini S.p.A. subsidiary
Ducati also extensively uses the Trellis Steel Frame conguration, although Ducatis MotoGP project broke with
this tradition by introducing a revolutionary carbon bre
frame for the Ducati Desmosedici GP9.
3 Product history
Ducati logo 19972008
[11]
3.1 1950s
Main article: Ducati Singles
3.2 1960s
Main article: Ducati Singles
See also: Ducati Apollo
3.3 1970s
Main article: Ducati V-twin motorcycles
In 1973, Ducati commemorated its 1972 win at the Imola
200 with the production model green frame Ducati 750
SuperSport.
Ducati also targeted the oroad market with the twostroke Regolarit 125, building 3,486 models from 1975
[16]
While most other manufacturers use wet clutches (with to 1979, but the bike was not successful.
the spinning parts bathed in oil)[14] Ducati previously In 1975, the company introduced the 860 GT, designed
used multiplate dry clutches in many of their motorcycles. by noted car stylist Giorgio Giugiaro. Its angular lines
3.4
Current lineup
1980s
3.5
1990s
Ducati Hypermotard
In 1993, Pierre Terblanche, Massimo Bordi and Claudio Domenicali designed the Ducati Supermono. A 550
cc single-cylinder lightweight Catalog Racer. Only 67
were built between 1993 and 1997.
In 1994, the company introduced the Ducati 916 model
designed by Massimo Tamburini,[19] a water-cooled version that allowed for higher output levels and a striking new bodywork that had aggressive lines, an underseat exhaust, and a single-sided swingarm. Ducati has
since ceased production of the 916, supplanting it (and Ducati Desmosedici RR
its progeny, the 748, 996 and 998) with the 749 and 999.
3.6
2000s
Monster[21][22][23]
696
796
Desmosedici RR[20]
821
PRODUCT HISTORY
3.9
Past engines
1200
1200 S
Multistrada[22][23][24]
1200
1200 S
1200 S Pikes Peak
Diavel[25]
Diavel, Cromo, Carbon, and Strada
Superbike[22][23][26]
899 Panigale
1199 Panigale
1199 Panigale S
1199 Panigale R
Hypermotard[22][23][27]
Hypermotard
Hypermotard SP
Hyperstrada
Streetghter[22][23][28]
848
3.8
Current engines
many of which were used to power boats, generators, garden machinery and emergency pumps (for example, for
re ghting). The engines were the IS series from 7 to
22 hp (5.2 to 16.4 kW) air-cooled and the larger twin
DM series water- and air-cooled. The engines have been
found in all parts of the globe. Wisconsin Diesel even assembled and badge engineered the engines in the USA.
They have also produced outboard motors for marine use.
Currently, Ducati makes no other engines except for its
motorcycles.
On current Ducati motors, except for the Desmosedici
and 1199 Panigale, the valves are actuated by a standard
valve cam shaft which is rotated by a timing belt driven
by the motor directly. The teeth on the belt keep the
camshaft drive pulleys indexed. On older Ducati motors,
prior to 1986, drive was by solid shaft that transferred
to the camshaft through bevel-cut gears. This method of
valve actuation was used on many of Ducatis older singlecylinder motorcycles the shaft tube is visible on the
outside of the cylinder.
Ducati is also famous for using the desmodromic valve
system championed by engineer and designer Fabio
Taglioni, though the rm has also used engines that use
valve springs to close their valves. In the early days,
Ducati reserved the desmodromic valve heads for its
higher performance bikes and its race bikes. These valves
do not suer from valve oat at high engine speeds, thus a
desmodromic engine is capable of far higher revolutions
than a similarly congured engine with traditional springvalve heads.
desmo
valved
(V4):
pushrod actuated, spring valved (V4): Prototype Apollo, only two made.
5 Enthusiasts groups
A key part of Ducatis marketing strategy since the 1990s
has been fostering a distinct community identity in connection with branding eorts including online communities and local, regional and national Ducati enthusiast
clubs. There are more than 400 Ducati clubs worldwide and 20,000 registered users of the Ducati Owners
Club web site and 17,000 subscribers to the racing web
site.[29] Enthusiasts and riders are informally referred to
in the motorcycling community as Ducatista (singular) or
Ducatisti (plural).
8.1
7
to found a road racing program with the 100 Gran
Sport.[37] As of 2009, Ducati was still pursuing the win
on Sunday, sell on Monday business model and spending 10% of company revenues, 40 million, on its racing
business.[38][39]
owned by Ducati Motor Holding), Ducati Energia, a designer and manufacturer of electrical and electronic components and systems and Ducati Sistemi, a subsidiary of
Ducati Energia. All are located in Borgo Panigale in
Bologna, Italy.
Merchandising
Ducati has announced that for the 2011 season, ninetime world champion Valentino Rossi will ride for Ducati
Ducati has a wide range of accessories, lifestyle products Corse.[43][44] This relationship ended at the end of the
and co-branded merchandise bearing their logos and de- 2012 season with Rossi returning to the Yamaha team
signs. The company has a licensing agreement with Tumi for the 2013/14 seasons.[45]
Inc., launching a collection of eight co-branded luggage
pieces in 2006 sold through both of the brands retail
outlets.[36]
8.2 Superbike
World
Championship
(SBK)
Racing history
10 NOTES
Ducati has also won 16 SBK manufacturer world championships for years 19911996, 19982004, 2006, 2008
2009 and 2011.
rights in the motorcycle manufacturer Ducati Motor Holding S.p.A., Bologna (Italy) via Automobili Lamborghini S.p.A., Sant'Agata Bolognese (Italy), a subsidiary of
AUDI AG for a purchase price of EUR 747 million.
8.3
8.4
8.5
8.6
8.7
See also
List of Italian companies
List of motorcycle manufacturers
10
Notes
[4] DUCATI MOTOR HOLDING SPA Annual and Transition Report (foreign private issuer) (20-F) Item 4. Information on the Company. edgar-online.com. 2004-0630. Retrieved 2008-01-25.
[5] History of the Motorcycle. mecossemi.com. Retrieved
2007-01-25.
[6] Cremer, Andreas; Hetzner, Christiaan (April 17, 2012).
UPDATE 2-Audi to pay about 860 mln euros for
Ducati. Thomson Reuters. Reuters. Retrieved April 17,
2012.
[7] Schultz, Jonathan (April 18, 2012), Volkswagen Group
to Add Ducati to Product Portfolio, The New York Times,
retrieved April 18, 2012
[8] Ian Falloon (2006-08-10). The Ducati Bible. Veloce Publishing. ISBN 978-1-84584-012-9. Retrieved 2010-1015.
[9] The Ducati Bible: 860, 900 & Mille, Ian Falloon. Retrieved 2010-01-21.
[10] chili sv (2008-08-08). Ducati to be sold to Performance
Motorcycles SpA, taken private Hell For Leather. Hellforleathermagazine.com. Retrieved 2009-06-14.
[11] Lodi, Livio (2009). History of the Ducati Logo: The
1990s and beyond. Ducati Motor Holding S.p.A.
[12] History of the Two-Valve Twin. Ducati.com. Retrieved
2008-01-25.
[13] Desmo for Dummies. Ducati.com. Retrieved 2008-0125.
[14] What is in an oil. yamaha-motor.ca. Retrieved 200801-25.
[15] Fabio Taglioni: a Legend. ducati.com. Retrieved 200801-25.
[16] Alan Cathcart (JanuaryFebruary 2011). Ducati Regolarit 125. Motorcycle Classics. Retrieved 2011-12-15.
[17] Roland Brown (JulyAugust 2011).
1975 Ducati
860GT. Motorcycle Classics. Retrieved 2011-07-18.
[18] Desmo 2 Valve History. monsta.at. Archived from the
original on 2007-12-18. Retrieved 2008-01-25.
[19] Ducati Ocial History (The 916)". Ducati Motor Holdings. Retrieved 2008-06-22.
[20] Previous Model Years. Ducati Motor Holding SpA.
2009.
[21] Monster. Ducati Motor Holding SpA. 2010.
giz-
12-21-2009.
11 External links
ducati.com Ocial website
Ducati Motorcycles at DMOZ
Ducati Organizations and Clubs at DMOZ
Ducati Businesses at DMOZ
10
12
12
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