Initial Plans

Topic: Domestic and exotic pets

Target Audience: Males and females between the ages of 10-85 who are
pet lovers or interested in animals
Channel: The channel that the documentary will air on is ITV
Scheduling: The documentary will be scheduled on a Sunday at 4:30pm
Title: The Passion for Pets

The topic of our documentary will be pets. We have chosen this topic as
there is a wide range of sub topic related to pets. Also having domestic
and exotic pets gives us more variety and a wider target audience.
We have decided that the documentary will be targeted at males and
females between the ages of 10 and 85 as this topic is suitable for
anyone, and anyone could relate.
The channel we have decided to broadcast our documentary is ITV as it
broadcasts similar documentaries.
We have decided that our documentary will be scheduled on Sunday at
4:30pm and will last 30 minutes. We have chosen this time as it is a family
programme, so we want families to watch it.