Vocab unit 10

Words
Market share

Vietnamese
th phn

Definition
Is the
percentages of
total market
sales held by one
brand or
business.

Sentence
If you haven't
noticed, they have
been
gaining market
share which hardly
says they are

Mass market

th trng i
chng

Is where there is
a very large
number of sales
of a product.

screwing things up.

Thus
unencumbered by
the demands of
the mass market,
modern architects
were free to
express their
machine esthetic in
state-financed

Niche market

th trng niche

Is a small,
usually
specialized,
segment of a
much larger
market.

housing projects.
The small
or niche market
has been
responsible for
many people
making a nice profit

Market segment

phn khc th
trng

Is an identifiable
sub-group of a
whole market in
which consumers
have similar
characteristics or
preferences.

from the Internet.

Chocolates are
sales by market
segment.