Scribd Logo
Încărcați

Bine ați venit la Scribd!

  • Branding in Telecommunication Services

    Încărcat de

    Aamir Saleem
    23 vizualizări15 pagini
    The document discusses branding in telecommunication services. It was written by students Aamir Saleem, Ankur Rajan, Anirban Mukherjee, Sohail Khan, and Dheemant Maini for Amity Business School. The introduction defines service branding as giving an identity to a service beyond its functional attributes in order to promote beliefs and values to target markets, which is a strategic requirement for intangible, variable, and perishable services.

    Descriere originală:

    mos

    Titlu original

    Mos

    Drepturi de autor

    © © All Rights Reserved

    Formate disponibile

    PPT, PDF, TXT sau citiți online pe Scribd

    Vi se pare util acest document?

    Este necorespunzător acest conținut?

    Raportați acest document
    The document discusses branding in telecommunication services. It was written by students Aamir Saleem, Ankur Rajan, Anirban Mukherjee, Sohail Khan, and Dheemant Maini for Amity Business School. The introduction defines service branding as giving an identity to a service beyond its functional attributes in order to promote beliefs and values to target markets, which is a strategic requirement for intangible, variable, and perishable services.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    23 vizualizări15 pagini

    Branding in Telecommunication Services

    Încărcat de

    Aamir Saleem
    The document discusses branding in telecommunication services. It was written by students Aamir Saleem, Ankur Rajan, Anirban Mukherjee, Sohail Khan, and Dheemant Maini for Amity Business School. The introduction defines service branding as giving an identity to a service beyond its functional attributes in order to promote beliefs and values to target markets, which is a strategic requirement for intangible, variable, and perishable services.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 15

    Amity Business School

    BRANDING IN TELECOMMUNICATION
    SERVICES

    BY:Aamir Saleem C- 22
    Ankur Rajan C- 23
    Anirban Mukherjee C- 24
    Sohail Khan C- 25
    Dheemant Maini C- 19

    Introduction

    Amity Business School

    Branding of Services
    It refers to giving an identity to the service beyond the one it has
    within the trade cycles.
    Service characteristics such as intangibility, variability &
    perishability make branding a strategic requirement in order to
    promote

    beliefs

    &

    values

    in

    the

    target

    market.

    Amity Business School

    Amity Business School

    Amity Business School

    Amity Business School

    Amity Business School

    Amity Business School

    Amity Business School

    Amity Business School

    Amity Business School

    Amity Business School

    Amity Business School

    Amity Business School

    Amity Business School

    Thank you

    S-ar putea să vă placă și