eR BRANDBUILDERS _markeling & adversng book Al Ries ; Jack Trout cum te poti face vazut si auzit pe o piata de desfacere supraaglomerataAL RIES & JACK TROUT POZITIONAREA LUPTA PENTRU UN LOC IN MINTEA TAASE. BIBLIOTECA Cota: 124382 Inveritard 73643 ‘AL RIES&JACK TROUT Positioning: The Battle for Your Mind Copyright © 2001 by The McGraw-Hill Companies, Inc.All rights reserved. Preged in the United States of America, Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in fry form or by any means, or stored in a data base or retrieval system, without the prior ‘written. permission of the publisher. Copyright © CURIER MARKETING, 2004, Bucuresti ~ pentru editia romaneasca {colectie BRANDBUILDERS, marketing8cadvertising books) Descrierea CIP a Bibliotecii Nationale a Roméniei RIES, AL POZITIONAREA: LUPTA PENTRU UN LOC iN MINTEA TAL 'AI Ries, Jack Trout; trad. Patricia Mandache. ~ Bucuresti: Curier Marketing, 2004 Index ISBN 973-86481-3-0 1. Trout, Jack Il. Mandache, Patricia (trad) 339.138 (COMENZI PENTRU LIBRARI SSI DISTRIBUITORI DE CARTE Tel: 0788 431 051 Fax: 021 323 53.71 E-mail: comenzi@brandbuilders.ro www: Printed in Romania © Copyright editie: CURIER MARKETING, 2004 ISBN: 973-86481-3-0 Dedicat& agentiei de publicitate care ocupa locul II in lume. ’