airtel iCreate 2014

Executive Summary Guidelines

Name / Title of the idea

Team Name
Campus
Members

MARKET TRENDS AND GO TO MARKET STRATEGY

Industry Analysis and Trends

Drivers

Availability and affordability of

4G enabled handsets
Increase in the percentage of
video content to two-thirds of
the world traffic by 2017
Mobile Ecosystem contributed
to 1.3% of the GDP in 2012
Increasing use in healthcare,
agriculture, education and
financial inclusion
Presence of schools, colleges
and IT industries in Bangalore
which require high speed
internet connection
Challenges

Go to market Strategy
Greater integration
with other
smartphone
categories

4G in your
city
campaign

A two way
pricing
strategy

Challenges

Voice traffic growth slowing down to around 9%

p.a. in India while data and value added services is
increasing significantly.
The number of 3G and 4G customers are rising at
the rate of 31% p.a..

Regulatory requirements in
form of documents for new 4G
enabled SIM swap.
Complacency with speed
offered by 3G connections
Less Usage of 4G enabled
handsets in spite of its
availability
4G connections are perceived
to be significantly highly priced
than 3G.

Build
relationships
with local
bodies

Thanks