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Seeds of Thought
Actionable Intelligence for Those Who Seek Growth
Issue 15-12
March 24, 2015
Bija Advisors
Seeds of Thought
What is ignored in all of this analysis of data and tools is what lies beneath it all. You see, data is
meant to be representative of behaviors and the policymakers tools are merely behavior
modifiers. Throughout history, the data gathered and the tools employed are changed when they
are no longer representative and/or effective. In other words, what we really need to recognize is
that the correlations between behaviors and the data meant to represent them, and between
behaviors and the tools meant to modify them, may have broken down. The problem is, if the
data isnt meaningful and the tools are impotent, we are left searching for alternatives. That is a
much harder problem to solve and as Dr. Kahneman so eloquently stated, when faced with a
difficult question, we often answer an easier one instead, usually without noticing the
substitution.
Test
What follows is a question often used to show how we replace difficult questions with those
whose answers are more readily available.
Question: If it takes 5 machines 5 minutes to make 5 widgets, how long would it take 100
machines to make 100 widgets ?
Click Here for the answer.