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I n t r o d u c t i o n : Be Awesomely Effective
S t r a t e g y 1:
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S t r at egy 2:
41
S t r at e gy 3:
71
S t r at egy 4:
95
123
Conclusion
147
Acknowledgments
155
Notes
157
Index
177
181
S t r at egy 5:
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I n t r o d u c t i o n
Be Awesomely Effective
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t w o awes o me h o u r s
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Be Awesomely Effective
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t w o awes o me h o u r s
Theres probably no one more famous for his industriousness than Benjamin Franklin. People the world over
agree he was a model of effectiveness and productivity.
He was frustratingly capable. His list of accomplishments
is absurd: author, inventor, scientist, printer, philosopher,
politician, postmaster, diplomat, and more. How can
any human being do this much in a lifetime? A quick
look at his rise as a printer and publisherhis primary
professionsheds some light on the way he worked and,
in the process, reveals a lot about what we are doing right
and what we are not.
By 1724, at the age of eighteen, Ben Franklin had already apprenticed in a printing house in Boston, worked
independently in a printing house in Philadelphia, and
published a handful of widely read articles.1 That year he
left for England, where he would learn the printing trade
from the best, such as Samuel Palmer, a well-established
printer. Not bad for a poor kid with sixteen siblings.
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t w o awes o me h o u r s
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t w o awes o me h o u r s
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t w o awes o me h o u r s
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