EMILY KUO

912 Summitridge Drive

Diamond Bar, CA 91765

(714)328-5530
emily.kuo@duke.edu

EDUCATION

Duke University, Durham, NC

May 2015
B.A. in Psychology Minor in Economics Minor in Visual & Media Studies
GPA: 3.70
Deans List (Fall Semester 2013); Deans List with Distinction (Spring Semester 2013)
Related Courses: Psychology of Consumers, Social Psychology of Business, Creative Industries, Economics of
Entrepreneurship, Advanced Media and Innovation
Danish Institute of Study Abroad, Copenhagen, Denmark
August 2013 December 2013
o Winner of the Microsoft Windows DK marketing commercial
o Conceived the #FrockOn campaign for retail consumer goods through co-creation, market research, and
crowd sourcing and achieved over 580 international hits on the marketing commercial in 2 days
National Merit Scholar - SAT Reading: 800, Writing: 750, Mathematics: 770

RELEVANT EXPERIENCE

Duke Student Initiative on Social Entrepreneurship, Durham, North Carolina

August 2014 Present
Marketing and Communications Chair
Increased social media page likes by over 60% and created a biweekly posting schedule of original video features
of Duke and local entrepreneurs
Collaborated with over 150 student groups, research institutions, and Duke administrators to increase Duke
students' awareness of and exposure to social entrepreneurship and related fields
Association of Business Oriented Women, Durham, North Carolina
November 2014 - Present
Video Marketing Director
Spearheaded, produced, and edited the first video marketing campaign to empower women business leaders
driving awareness of the mentorship and networking opportunities
Increased recruitment of top talent for the organization by 30% from prior semesters
Danish Institute of Study Abroad, Copenhagen, Denmark
August 2013 December 2013
Marketing Assistant Student Videographer
Negotiated pricing of licenses down by 75% of the original price through extensive international communication
Conceptualized and created the Video Yearbook for the Fall 2013 Semester from an archive of over 200 clips
reaching an international audience of over 5,000 people
The Drive Initiative, Durham, North Carolina
August 2014 - Present
Branding and Marketing Director
Conceptualized and produced the logo, slogans, marketing campaign, and website design geared towards over
7,000 undergraduate students to define their personal drive and optimize their Duke experience
Meet biweekly with a dedicated founding group of 7 students and an advisory board of academic deans to create
a practical and meaningful workshop series on deriving meaning and finding life passions at Duke
Duke University Center of Leadership Development & Social Action, Durham, North Carolina
January 2014 Present
Launch Agent
Created and produced a marketing campaign for a large scale leadership training event with a $15,000 budget
and over 60 attendees
Facilitated over 80 student groups and individuals on effective leadership, finance, recruitment, retention, PR,
and marketing through tailored workshops, retreat planning, and consultation appointments
Duke University Center of Sexual and Gender Diversity, Durham, North Carolina
January 2014 Present
Student Programmer
Developed a marketing schedule strategy of 5 promotional videos and biweekly Instagram posts, reaching over
39,000 people to provide education, advocacy, support, mentoring, academic engagement, and space for people
of diverse gender and sexual identities
DukeEngage Intern, Solid Ground, Seattle, Washington
June 2014 August 2014
Financial Fitness Boot Camp Intern
Wrote, directed, and produced a 5 minute financial empowerment video to energize the 250+ Solid Ground
employees and its 60,000 Washington program participants that they serve about financial fitness
Advised over 50 low income families biweekly on financial planning and goal development

SKILLS

Fluent in English, working proficiency in Mandarin Chinese, Microsoft Office Suite, Semi-Professional
Filmmaking (Final Cut Pro, Adobe Premiere Pro), Adobe Photoshop CS6, Adobe InDesign, Social Media (Klout
score: 69): Facebook, Twitter, Instagram, LinkedIn, Pinterest