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E-D
C-B
AA*
Competition
Where businesses are rivals with
each other.
They are in the same
industry/market.
They tend to compete in different
ways to attract the most customers.
Why Should a
Business Try to
Make Itself
Different From Its
Rivals?
Make
More
Sales
Make
More
Profit
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Differences
Differences
Differences
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Di
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Product
Range
Design
Quality
After Sales
Service
Shopping
Experience
Brand
Image
Price
customers.
Offer a slightly different product range to
rivals.
Quality
Design
Shopping
Experience
After-Sales
Service
Price
Brand
Image
Supplier
s