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The agency selection process involves a thorough analysis of both its tangible and
intangible characteristics. It is important to consider all aspects to ensure that a reliable
and advantageous partnership can be formed. Establishing such a strong and effective
relationship can lead to a successful future for both the agency and the client.
Below are examples of four impressive agencies. Each agency has a unique culture, value
system, tone and relationship with clients.
ADVERTISING:
PUBLIC RELATIONS:
WILDCARD:
UBER-R
Arnold
Worldwide
Edelman
Mullen
SH
Commu
- Quirky, light-hearted
tone
Ambitious, hopeful
tone
Light,
straig
Values public
engagement
Values maintaining
the agencys culture
Values innovation
and creativity
Ensures content is
relevant and worthy
of consumers time
Drive
inves
emplo
Cross-disciplinary
teams
Embraces clients
cultures to fully
understand them
Coop
positi
Enco
taking
Busin
front,
back
Grow
pace
Guide
throug
proce
Hard-working and
persistent work
ethic
Believes anything
is possible
Strives to create
work that will
improve clients
future success and
profits
Diverse, global
aspect
Values targeting
societal, emotional
and rational needs
of consumers
Builds trustworthy
relationships
between firm and
clients and clients
and consumers
Entrepreneurial and
innovative culture
ARNOLD WORLDWIDE
Believes in an
unbound, limitless
future of innovations
Values creating
stronger and closer
relationships
between clients and
consumers
THE TEAM
Arnold is made up of creative storytellers, thinkers and dreamersultimately, people
who love to make stuff. Cross-disciplinary teams work together to create seamless
cross-channel ideas. While maintaining clients brand voices, it creates engaging,
quirky multimedia content. Arnolds persistent work ethic and adequate resources
allow it to create meaningful and effective content that is quickly spread amongst the
target audiences.
THE CULTURE
Arnold prides itself on recruiting employees that fit well with the agencys unique and
interactive culture. Arnold aims to create a social work environment, even creating
Arnie, The Worlds First Social Beer Vending Machine.
CLIENTS
RECENT ACCOMPLISHMENTS
-
Awards
Wins Emmy Award in 2014
THE SERVICES
-
Advertising
Brand Development &
Integration
Communications
Consulting
WHY ARNOLD?
Arnold is a passionate, hard-working agency that believes the best can always
be reached. It is genuinely determined to create memorable and effective work
that will help its clients increase their brand value and profits. Its cross-channel
work ethic allows for the creation of cohesive campaigns. A company with
adequate funding and a laidback and interactive atmosphere would connect well
with Arnold.
EDELMAN
Edelman is the largest independent PR firm in the world, co-headquartered in New
York and Chicago. Through PR, the agency believes companies can build awareness,
trust and genuine relationships with consumers. Edelman goes beyond paid and
earned media, relying on engagement to further the communication and connections
with clients audiences. The agencys size grants flexibility in ideas and resources,
however, it prides itself in its independence and steady progress.
THE TEAM
Edelman has 5,000 employees in 65 cities in the world. The team values the independent
and entrepreneurial culture at the agency. Employees are smart and passionate
workers, encouraged to work both independently and in teams. Through this work,
employees challenge themselves to continuously work toward new achievements and
ideas.
RECENT ACCOMPLISHMENTS
-
THE SERVICES:
WHY EDELMAN?
Edelman is the worlds leading PR firm and has proven its success through its client
work, insights, research and global relationships. Founded in 1952, the agency is
still deeply rooted in its core values, mission and persevering attitude. It takes pride in
its achievements and enforces an intense work ethic, pushing employees to progress
both on an individual and team level. Edelman always has its clients in-mind, working to
maintain trustworthy relationships with them. Through public engagement, Edelman
works to create similar relationships between the clients and their consumers.
MULLEN
Mullen is one of the leading advertising and marketing communications agencies in the
world, based in Boston, MA. The agency is driven to create content that matters:
content that will differentiate its clients from competitors. The agency aims to make its
clients memorable, meaningful and worthy of consumers time.
Senior Account Executive, Pittsburgh, PAAugust 14, 2014
A non-linear problem solver, who is passionate about leading products and brands
to a new level of success. Skilled with managing client relationships and the
dynamics of a brand team. Also charged with project efficiency through budgets,
timing, and other identified resources.
THE TEAM
Mullen is a cohesive and connected team. Its employees are experts on all disciplines
of the agency and clients. Employees are encouraged to welcome and engage with the
clients cultures to better understand them. Meetings are held in simple rooms
allowing clients the freedom to express themselves and giving Mullen the ability to fully
embody them.
THE CULTURE
Mullen believes that the future holds endless possibilities of creating bigger, better and
more innovative content. They seek to be unbound by the past, working to constantly
evolve and improve. Mullens clients emulate this culture as well, as they are all
impressive risk-takers and thought-provokers. They are brands that are constantly
seeking the next big thing. The agency has been motivated by this type of mentality
from the start, and is the force that pushes it to continue producing great work.
THE SERVICES:
THE CLIENTS
RECENT ACCOMPLISHMENTS
WHY MULLEN?
Mullen is ambitious and confident, yet conscientious. It seeks to create content that
does not interrupt or intrude conversations, but excites and surprises consumers.
This awareness leads to the creation of work that makes a difference and brings clients
and consumers closer together. Through this approach, it seeks to create work that
exceeds the industrys boundaries and expectations. A confident company that values
its unique culture and is willing to take risks would ideal partners with Mullen.
SHIFT COMMUNICATIONS
SHIFT Communications is an integrated communications agency located in Boston,
New York City and San Francisco. It was launched in 2003, and has grown into earning
$15 million in revenue. The agency prides itself on having the independence to work
with a diverse client base ranging from well-known brands, events and startups. SHIFT
works with clients to find the right audiences, produce the appropriate content and
share it through the most effective media outlets. It works in the hopes of converting
clients target audiences. The agency uses a multi-step process to guide clients to
their success. After creating effective content, the agency uses its media relationships to
share, promote and continue the spread of content, and completes the process by
analyzing the effects and areas of improvement. During this process, SHIFT attempts to
maintain the brands personalities and identities.
THE TEAM
SHIFT is an intimate team made up of its 100 employees. The agency greatly values the
wellbeing of the employees, even creating an Employee Stock Ownership Plan, granting
a share of the agency to each employee. It believes by respecting the employees, they
will produce the best work and service for the clients.
Creative
Connected
Dedicated
Honorable
Ballsy
Smart
Positive
THE CULTURE
SHIFT values creating a fun and
intimate work environment. It creates a
place of mutual respect and constant
interaction. The agency values
maintaining a work-life balance
incorporating social, cultural and
environmental events for employees.
RECENT ACCOMPLISHMENTS
-
THE SERVICES
Holmes Reports 2012 Digital/Social Agency of the Year and overall Small
Agency of the Year in 2013
2014 Best Places to Work by PR News
2014 Silver Digital Agency of the Year and Silver Midsize Agency of the Year at
BullDog Star of PR Awards