Age

No. of Sample

>25
14

26-35
20

36-45
4

45<
2

Qualification
No. of Sample

10th
8

12th
21

Graduate
11

Post Graduate
0

Professional
0

Occupation
No. of Sample

Pvt.EmployGovt. EmplDriver
8
1

Business Man

Professional

Income
No. of Sample

<15,000

Vehicle
No. of Sample

Traveller Sumo
19

No. of Vehicles

2 to 4

2
1 to 3

Business

Influence

Safety
Comfort
Low Maintenance
Mileage
Brand
Capacity
Performance
Availability
Price
Style/Design

12
Tourist
18
Friends

10

5
5
4

80%
17
12
20
15
20
24
7
4
12
22

8< years
0

School & CollegeOthers

0
Newspaper

Ready AvailFriends
Dealers
7
10
100%
5
14

0
6 to 8

18
Dealer

21
Office

TV

>10

4 to 6

4
Promotion

13
8 to 10

4
Major Usage

Tavera

5 to 7

> 1 year

16,000-25,25,000-35, 36,000-45,000 46,000<

19
14
2

15
Duration

24

Magazines
14

Quality

0
Price

11

60%
7
3
9
13
4

40%

20%

16
22
17
12

2
3

Personal
12