Mobile Application Market India

October 2014

Executive Summary

Market
Overview

Drivers &
Challenges

Mobile app market size in terms of revenue in India is expected to nearly double in 20-- to
reach INR x1 bn
Higher adoption of internet along with smartphone and tablet adoption is enhancing
consumers exposure to mobile apps significantly
Country1 and country2 are in the leading position in both fixed and wireless broadband
adoption globally
Drivers:

Challenges:

Soaring Adoption of Mobile Devices and

Reduction in their Prices
Increase in Disposable Income and
Economic Advancement
Colossal Wireless Subscriber Base
Increasing Demand for Rich Web Contents
and Social Networking
Availability of Technology & Manpower
Supply

Lack of Awareness
Lack of Regional Language Support
Affordability of Next Generation
Mobile Networks
Low Smartphone & Tablet Penetration
in Rural Areas

Key Players

Competitive
Landscape

Infosys Ltd.

Wipro Ltd.

Contus Support Interactive Pvt. Ltd.

OpenXcell Technolabs Pvt. Ltd.

Capgemini India Pvt. Ltd.

Sourcebits Technologies Pvt. Ltd.

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

Macro Economic Indicators

Introduction
Market Overview
Drivers and Challenges
Competitive Landscape
Key Trends

Market Opportunities
Strategic Recommendations
Appendix
MOBILE APPLICATION MARKET IN INDIA 2014.PPT

Economic Indicators (-/-)

GDP at Factor Cost: Quarterly
INR tn
15

13

d1
c1
b1

12

a1

14

c4
b4
a4

c3
b3
a3

d2
c2
b2
a2

11
Q1

Q2
2010-11

Q3
2011-12

2012-13

Q4

2013-14

Inflation Rate: Monthly

%
2.0

1.5

1.0

t
r

0.5
0.0
Jun 2013 - Jul 2013

Jul 2013 - Aug 2013

Aug 2013 - Sep 2013

Sep 2013 - Oct 2013

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

Oct 2013 - Nov 2013

4

Introduction
Mobile Application Overview
Mobile applications or apps are the lighter version of computer applications meant for mobile devices such as cellular
phones, Tablet PC and portable media players
Mobile apps cater to the various utility, productivity and entertainment needs of the mobile users
Mobile applications has become an important aspect for consumers as a selection criteria for buying mobile devices
With the variety of mobile applications available for free and nominal price, mobile app market stands a significant
chance of adoption across varied consumer segments
Mobile apps are not only catering to general consumers but also business and institutional users are adopting mobile
applications

Mobile Devices
Mobile Phone
Mobile or cellular phones account for
both featurephones and smartphones
capable of multimedia contents

Tablet PC
Tablet PCs are portable touch screen
devices which is often used as an
alternative to Netbooks and laptops

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

Portable Media Player

Mobile devices which are primarily
meant for mobile entertainment such
as audio, video & web

Element1 and element2 along with element3 is positively

affecting mobile app market in India
Market Overview India (1/2)
Mobile app market size in terms of revenue in India is expected to nearly double in 20-- to reach INR x1 bn
Service1 is expected to reach the market size of around INR x2 bn in 20- Increasing service2 adoption is positively inducing app adoption and will lead to wider consumption of the same in the coming years

Higher adoption of service3 along with product1 and product2 adoption is enhancing consumers exposure to mobile
apps significantly
Government of India intends to achieve broadband subscriber base of x3 mn by 20--, where element4 is expected to be the primary
driver
For the first time in India, mobile Internet usage exceeded PC Internet usage in month1 20- In Q- 20--, proudct3 shipments in India totaled around x4 mn with growth of around x5% from Q- 20- Product4 market in India was approximately x6 mn units in volume sales in 20-- - --

Mobile App Revenue Market Size and Growth

mn
a6

+y%
a1

20--

a2

20--

a3

20--

a4

20--

a5

20--

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

20-6

Drivers & Challenges Summary

Challenges
Drivers

Lack of Awareness

Soaring Adoption of Mobile Devices

and Reduction in their Prices

Lack of Regional Language Support

Increase in Disposable Income and

Economic Advancement

Affordability of Next Generation

Mobile Networks

Colossal Wireless Subscriber Base

Low Smartphone & Tablet Penetration

in Rural Areas

Increasing Demand for Rich Web

Contents and Social Networking
Availability of Technology &
Manpower Supply

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

Porters Five Forces Analysis

SAMPLE

Threat of New Entrants

Text text text text text text text
text text text text text text text
text text text text text text text
text text text text
Impact
Medium
Bargaining Power of Suppliers
Text text text text text text text
text text text text text text text
text text text text text text text
text text text text

Impact
Medium

Impact
Medium

Competitive Rivalry
Text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
text

Threat of Substitutes
Text text text text text text text
text text text text text text text
text text text text text text text
text text text text

Impact
High
Bargaining Power of Buyers
Text text text text text text text
text text text text text text text
text text text text text text text
text text text text

Impact
Low

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

Competitive Benchmarking (-/-)

Key Ratios of Top 4 Companies Operational Basis (FY 2013) (1/3)

Operating Margin

%
b1

SAMPLE
Net Margin
d1

c1
c2

a1
a2

d2

b2

0
company1

company2

company3

company4

Company1 recorded operating margin of -%, higher than that of company2, company3 and company4 which recorded
operating margin of -%, - and -% respectively
Thermax however recorded the highest net margin of -% higher than that of Ion Exchange, SPML and Va Tech Wabag
which recorded net margins of -%, -% and -% respectively

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

Public: Domestic Company Company 1

(1/4)
Company Information

SAMPLE
Offices and Centres India

Corporate Address
Tel No.
Fax No.
Website
Year of
Incorporation
Ticker Symbol
Stock Exchange

Head Office

Products and Services

Category
Sectors (EPC)

Products/Services

Key People
Name

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

Designation

10

Public: Domestic Company Company 1

(2/4)

SAMPLE

Financial Snapshot

Key Ratios

Total Income

Net Profit/Loss

Particulars

INR bn

INR bn
s1

t1

s2
t2

s4
s3
t3
t4

0
2010

2011

2012

2013

Financial Summary

y-o-y change
(2013-12)

2013

2012

2011

2010

Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets

Cost Ratios
The company incurred a net loss of INR - bn in FY 2013, as compared to net
profit of INR - bn in FY 2012
The company reported total income of INR - bn in FY 2013, registering a
decrease of -% over FY 2012
The company earned an operating margin of -% in FY 2013, a decrease of percentage points over FY 2012
The company reported debt to equity ratio of - in FY 2013, an increase of % over FY 2012

Market Capitalization (INR mn)

Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)

Liquidity Ratios
Current Ratio
Cash Ratio

Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio

Key Financial Performance Indicators

Indicators

Operating costs (% of Sales)

Administration costs (% of
Sales)
Interest costs (% of Sales)

Value (17/01/2014)

Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

Decline

11

Public: Domestic Company Company 1

(3/4)

SAMPLE

Key Business Segments

Key Geographic Segments

Construction and Engineering

India

e1

e2

e3

e4

f1

f2

f3

f4

2010

2011

2012

2013

g1
0%

0%
2013

Overseas

Business Highlights

Description

News
Text text text text text text text text text text text text text text text text text text text text text text text

Overview

text text text text text text text text text text text text text text

Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text

Extensive Product
Portfolio

Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

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SAMPLE

Public: Domestic Company Company 1 (4/4)

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

13

SAMPLE

Private: Domestic Company Company 2 (1/5)

Company Information

Offices and Centres India

Corporate Address

Tel No.
Fax No.
Website
Ahmedabad

Year of Incorporation

Head Office
Products and Services
Category
Products

Products/Services
Key People
Name

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

Designation

14

SAMPLE

Private: Domestic Company Company 2 (2/5)

Shareholders of the Company as on 28.09.2012

Name

Ownership Structure

No. of Shares held

Corporate Bodies

Foreign holdings

X
X

30%
Total

70%

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

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SAMPLE

Private: Domestic Company Company 2 (3/5)

Financial Snapshot

Key Ratios

Total Income

Particulars

Net Profit/Loss

INR mn

INR mn
u4
u2
u1

v4

v1

v2

u3
v3

2010

2011

2012

2013

Financial Summary

2011

2010

Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets

Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)

Liquidity Ratios

The company reported total income of INR - mn in FY 2013,

registering an increase of -% over FY 2012

Leverage Ratios

The company reported debt to equity ratio of - in FY 2013, a

decrease of -% over FY 2012

2012

Profitability Ratios

The company earned a net profit of INR - mn in FY 2013, as

compared to net loss of INR - mn in FY 2012

The company earned an operating margin of -% in FY 2013, an

increase of - percentage points over FY 2012

y-o-y change
2013
(2013-12)

Current Ratio
Cash Ratio
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio

Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

Decline

16

SAMPLE

Private: Domestic Company Company 2 (4/5)

Business Highlights

Description

News
Text text text text text text text text text text text text text text text text text text text text text text text

Overview

text text text text text text text text text text text text text text

Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text

Extensive Product
Portfolio

Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

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Private: Domestic Company Company 2 SWOT Analysis

(5/5)

SAMPLE

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

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Recent Trends Mobile Applications (-/-)

Trend1

text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text
text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text text text text

text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text
text text text text text text text text text text text text text text text text

Trend2

text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text
Text text text text text text text text text text text text text text text text text text text text text
text text text text text text text

text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text

Trend3

text text text text text text text text text text text text text text text text

text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text
Text text text text text text text text text text text text text text text text text text text text text

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

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Growing number of internet-enabled mobile and consumer

devices are creating significant opportunity for broadband
Market Opportunities (-/-)
text text text text text text text text text text text text text text text text text text text text text text text text text
text text text text text
text text text text text text text text text text text text text text text text text text text text text text text text text

Broadband Internet Opportunity Addressable User Base

INR mn
+X1%

20--e

20--e

20--e

20--e

20--e

20--e

text text text text text text text text text text text text text text text text text text text text text text text text text
text text text text text
text text text text text text text text text text text text text text text text text text text text text text text text text
MOBILE APPLICATION MARKET IN INDIA 2014.PPT

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Strategic Recommendations (-/-)

Companies need to focus on specific1 and specific2 early to leverage on specific3

Recommendation1

Recommendation2

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

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Appendix
Ratio

Calculations

Ratio

Calculations

Operating Margin

(Operating
Income/Revenues)*100

Current Ratio

Current Assets / Current

Liabilities

Net Margin

(Net Profit / Revenues) *100

Cash Ratio

Profit Before Tax Margin

(Income Before Tax / Revenues

*100

{(Cash & Bank Balance +

Marketable Securities) / Current
Liabilities)}

Debt to Equity

Total Liabilities / Shareholders

Equity

Debt to Capital Ratio

{Total Debt / (Shareholders

Equity + Total Debt)}

Interest Coverage Ratio

EBIT / Interest Expense

Fixed Asset Turnover

Sales / Fixed Assets

Asset Turnover

Sales / Total Assets

Return on Equity (ROE)

Return on Capital (ROCE)
Return on Working Capital

(Net Income / Shareholders

Equity)*100
EBIT / (Total Assets Current
Liabilities)*100
(EBIT / Working Capital) *100

Return on Assets

(EBIT / Total Assets)*100

Return on Fixed Assets

(EBIT / Fixed Assets) *100

Operating Costs (% of Sales)

(Operating Expenses / Sales)

*100

Current Asset Turnover

Sales / Current Assets

Administration Costs (% of
Sales)

(Administrative Expenses / Sales)

*100

Working Capital Turnover

Sales / Working Capital

Interest Costs (% of Sales)

(Interest Expenses / Sales) *100

Capital Employed Turnover

Sales / (Shareholders Equity +

Total Debt)

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

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Sources of Information

PRIMARY RESEARCH
Interviews
Leading Industry Experts

SECONDARY RESEARCH
Print Media

Electronic Media

Leading Newspapers

Regulatory Websites

Magazines and Journals

Telecommunication & Technology Magazines

Annual Reports of Companies

Company Websites
Premium Databases
Open Sources

MOBILE APPLICATION MARKET IN INDIA 2014.PPT

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Thank you for the attention

Mobile Application Market India 2014 report is a part of Netscribes Technology Series.
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MOBILE APPLICATION MARKET IN INDIA 2014.PPT

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