Dutca Irina, Prescureanu

Cristina, Rotari Doina

Company
Make-Up Art Cosmetics Ltd.-Founded 1985 in Toronto, Canada.
Mission :All races, all sexes, all ages, conceived to embrace all
consumers.
Vision: To be the most preferred brand of professional make-Up
artists.
Unique image: black clothing, black counters, professional makeup artists.
Fashion models, actors and stage performers were the first
consumers of the products before the publics interests developed.
Typical M.A.C consumers is a young, fashion-conscious individual
who is seeking a unique look.
ProShops

Popularity
The popularity grew rapidly by
world- of- mouth. From every
magazine credits every special
thanks helped the growth of
M.A.C Cosmetic.
Nordstorm was the first
department store in the US to
sell the product and was
significant in helping the
company establish a
resounding financial success in
the US. After 4 years contract
was up, M.A.C began
expanding industry stores.

Qualit
y
Having a better quality and a celebrity
endorsed product line, M.A.C rose up to the
highest top. The glamorous look of M.A.C
cosmetics lead the make-up artist to use them
a lot and kept using then for the stage makeup.

Products
Large selection of
colors and textures.
Withstand bright
lights
Worn for long periods
Professional quality
brushes
M.A.C-Pro(exclusive)cream colors, primary
colors, mixable lipcreams and
professional tools

Advertising
M.A.C Cosmetics has the top celebrities representing their line.
It is a great example of a company that practice corporate social
responsibility.
M.A.C has five initiative programs currently in place:
1. M.A.C Cruelty-Free Beauty
2. Back to M.A.C Recycling
3. M.A.C Kids Helping Kids
4. The M.A.C AIDS Fund
5. M.A.C Viva Glam

VIVA GLAM

1994, M.A.C AIDS Fund supports

men, women and children
affected by HIV/AIDS globaly.
Same year, introducted first
VIVA GLAM lipstick.
Every cent d selling price if VIVA
GLAM lipsticks go to the M.A.C
AIDS FUND.
Approximately $100 million
proceeds have been collected.

Place
Products are available
in over 200 locations in
15 countries with 2500
employees.
800 costumer service
call center
Company owned and
Operated Stores.

Company:
Pricing &
Promotion
Competitive pricing,

between mass-market and

competitors ex) lipstick $4$20, M.A.C. $12
Prefered Professional
Industry Discount (PPID)
Social conscious programs
to help raise awareness for
the envirenment and AIDS
Back to M.A.C. Pogram

Competition

Thank you !!!