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Final Business Plan

Mind and Body Rehab


Brock Guetzke and Nick Butchart
May 1, 2015

Executive Summary

It is estimated there are 7 million individuals living with a stroke in


America according to the CDC census. This number continues to increase
each year as the population of elderly increases and the occurrence of
strokes in younger populations also continues to rise. Stroke is the number
three cause of death in America behind heart disease and cancer and is the
number one cause of disability in adults. Strokes have a very close link to the
development of heart disease in survivors and also increase ones risk for
myocardial infarction. It is estimated that a stroke survivor will spend
$15,000-$35,000 on healthcare costs within 90 days of having a stroke.
Individuals that have a stroke are at greater risk for a recurrent event and it
is known that one in four stoke survivors will have another stroke within five
years. Roughly 15% of individuals that have a stroke will die within the first
year after their event making stroke survivors more cautious in their daily
lives. Stroke survivors often experience anxiety, depression, low self-esteem
and feel like a burden to others decreasing their quality of life. Strokes could
result in loss of function, decreased mobility, decrease independence,
increase risk for heart disease, and frequent hospitalizations.
It is noted in many research studies as well as speaking with experts in
the field that there are no exercise facilities for individuals with neurologic
impairment. After completion of a market analysis one personal trainer
located in Pewaukee, WI claims to have the necessary skills and knowledge
to work with stroke patients, but working with this special population is out of
a personal trainers scope of practice. There are many more facilities that
claim to have the skills to work with stroke patients, but do not have the
personnel or equipment to accommodate neurologically impaired individuals.
Within a 15-mile radius of Brookfield, WI there are 138,518 residents over the
age of 65 and 470,960 individuals over the age of 35. According to average
statistics from the CDC there are 1,130 new stroke survivors each year within
a 15-mile radius of Brookfield, WI. There is approximately one stroke every
45 seconds in America and four of five families will be affected at some point
by a stroke. It is estimated that one in six adults in America are uninsured
leading to increased negative effects from their stroke due to lack of
rehabilitation and decreased medication adherence. Our facility is affordable
and the effects from exercise will benefit all individuals that come to our
program.
Mind and body fitness is an affordable facility developed for individuals
who suffer from neurologic impairment, specifically stroke, but we accept any
individual with neurologic impairment. Individualized sessions will include:
patient education on topics such as nutrition and home exercise, specialized
exercise programs, goal setting, and more. Facility members who do not take
part in the one on one sessions will be able to enjoy full use of a facility
developed for neurologic impaired individuals and excellent staff supervision.
We also welcome caretakers to exercise in our facility at the same time as
their loved ones because exercise is equally important for healthy individuals
as well. Other opportunities will be made available such as dietician

meetings every other week as well as a registered nurse twice per week to
answer any questions related to their health and well-being.
This program will use best practice to develop individualized programs
for each client that takes part in the one on one sessions. Expert supervision
in a top-notch facility will be available to individuals who wish to just take
part in the facility membership. Two full-time registered clinical exercise
physiologists, two full-time certified exercise specialists, one part-time
registered nurse, one part time dietician, and one full-time front desk worker
will be hired to staff the facility. Initial start-up cost in the first year for the
facility totals to be $517,770.11 with the first year income forecasted to be
$527,000.00 creating a first year profit of $9,230.89. By year three our
expenses are expected to be $350,672.50 with an income of $885,000.00 for
a profit of $534,327.50. In order to break even the first year we will need 100
facility members, 50 caregiver members, 75 one on one clients, and full days
sessions with the dietician the entire year.
Services
Mind and Body Rehab will partner with outpatient physical therapy
programs around southeastern Wisconsin, to develop a referral base. The
goal of the program is to deliver services focused on increasing the ability to
perform activities of daily living and therefore increase the day-to-day quality
of life for all neurological patients. Mind and Body Rehab is an exercise
facility that is has been developed to meet the needs from anyone that has a
neurological disorder from Parkinsons to a major stroke. Patients that attend
Mind and Body Rehab will have multiple options when joining the gym with
either participating in one on one exercise training or becoming a member of
the gym and having an exercise professional help with set up and moving
around the gym.
One on One exercise training
One on one exercise training will be provided to any patient that is
suffering from a neurological injury/disease. Program will include a complete
assessment of physical and behavioral health habits of patients using
exercise tracking bands and various assessment tools (i.e. surveys, dietary
logs). Exercise testing and goal assessment performed to develop
individualized patient exercise prescriptions to achieve goals will be
performed following initial intake session. At home exercise prescriptions are
developed to increase patient outcomes. Anyone participating in one on one
exercise training will receive patient centered education that will aid in
improving behavioral health habits and increase probability of reaching
goals. Re-evaluation of the patients will occur on a patient-to-patient basis.
Training sessions will include aerobic, resistance, and balance training for a
well-rounded training approach to reach all patient goals. Payment for the

training sessions will be offered in multiple plan options, ranging from 10 to


50 exercise sessions.
Memberships
Memberships will be offered by monthly payment where the client can
come in on any day during normal operating hours and use the facility. They
will receive no one on one time that clients receive when they pay for
individualized sessions, but they will have proper supervision and available
assistance when required. Along with the neurological client monthly
membership option, we will also offer memberships to their caretaker. Often
time caretakers are not able to get sufficient exercise due to the constant
need to care for their loved one. This membership is available to allow the
caretakers to have time to exercise while the individual they care for is in the
care of our facility employees. Membership fees will be collected at the
beginning of each month and once payment is made the facility is available
for their use at anytime during normal operating hours.
Dietician
Clients will have the opportunity to schedule a one on one session with
a dietician that is hired on as an independent contractor. Sessions will be an
hour long and will be 100 percent conducted by the dietician. Clients are not
required to participate in these sessions, but will meetings will be strongly
encouraged to improve dietary intake and to aid in the process of reaching
their individualized goals.
Program Mission: Mind and Body Rehabs mission is to provide a first-rate
exercise and rehabilitation facility for recovery and improved quality of life
for all patients suffering from neurological disorders.
Program Objectives: The following are the key objectives of Mind and Body
Rehab
Provide high quality individualized patient care
Create a comfortable atmosphere for anyone with a neurological
disorder to exercise
Improve quality of life among all patients through individualized
exercise and education programs.
Provide patient centered education to aid in the achievement of SMART
goals.
Client Outcome Objectives: The following are the key objectives of client
outcomes of Mind and Body Rehab
Improves ability to perform ADLs
Increase ability of each client to be independent of care takers
Progress toward the attainment of each SMART goal developed during
one on one sessions
Decrease risk of any potential secondary diseases
3

Decrease the risk of another incident related to their neurologic


disability

SWOT Analysis
TABLE 1. SWOT Analysis
Strengths
-Individualized care
-Comfortable environment
-Payment options
-Specialized equipment
-RCEPs not personal trainers
Opportunities
-Potential room for growth
-Minimal competition
-Highly needed service
-Brand new service

Weaknesses
-Lack of experience
-Lack of funds
-Capitol requirements
-Marketing
Threats
-Other exercise facilities in the
area
-Referrals from physicians to other
facilities
-Transportation for patients
-Education of patients
-Patient loyalty to current facility

Strengths
There are many strengths to the development of Mind and Body Rehab
that will benefit the objective to provide affordable exercise to neurologically
impaired individuals. Individualized care is important to the progression of
patients that come into our facility. Each patients diagnosis is unique and
requires tailored programs and education to achieve the greatest outcomes
possible. Through the use of best practice and staying current on research
we will develop specific programs for each patient. Having a comfortable
environment will allow each patient to feel they are at a facility that is meant
for them. A large barrier to exercise for neurologically impaired individuals is
not wanting to go to a gym where healthy individuals go to exercise. Here
there will be other patients with similar issues and they can feel comfortable
with where they are exercising. Specialized equipment will be provided at
this facility to achieve the best outcomes from exercise of each patient. This
equipment is designed for exercising individuals with neurologic impairment
and the function of each machine will assist in achieving best outcomes.
Utilizing RCEP trainers rather than personal trainers creates a staff that is
educated and prepared to work with individuals with neurologic impairment.
Regular personal trainers do not have the education to properly design and
supervise exercise programs for this population of people. We eliminate that
risk by employing knowledgeable RCEPs. Finally, payment options allow
patients to decide how much they would like to spend on exercise each
month. Many patients cannot afford the care they receive after insurance
covered sessions are finished. Our payment options allow each patient to
4

decide what they can spend each month and design a plan from month to
month on what services they would like out of our facility.
Weaknesses
Lack of experience is the number one weakness of our facility as a
whole. Every facility wants to have years of experience when considering
potential employees for hire. Our lack of experience is partially countered by
our advanced education on how to work with special populations. Training in
determining best practice from current research is how we will design each
program for our patients. There are few, if any, opportunities to gain
experience in this line of work because there are no facilities like Mind and
Body Rehab. We will design our programs based on best practices and gather
our experience in the years to come. Starting a fitness facility for special
populations is a very expensive task. Given we are two recent college
graduates, money is scarce. Through the use of loans, investments from
family, and money saved from the time we graduate to the day we open we
will acquire the money needed to open our facility. Capitol expenses are the
main funding issue we run into because each piece of equipment is
specialized for neuro patients and the expense is often greater. Start up cost
of our facility is greater than the start up of a regular fitness facility and
requires us to acquire more funding. Marketing will be a small weakness for
us due to our lack of experience in recruiting clients for a facility. The already
large expenses required to start up our facility seems daunting and minimal
funds will be spent on marketing.
Opportunities
This service is new in the fitness industry and there are no other
facilities like it. The development of this facility is unique in every way and
will draw clients who wish to better themselves physically. With this being a
brand new service there is no competition that could potentially take away
from our client base. With no competition at the current time there is the
potential for a very large initial client base that could show rapid growth as
word gets spread about this facility. With the expected client increases there
will be room for growth as the facility progresses. The most important factor
is the great need for this facility. There are no other facilities to match our
services, but this population of individuals greatly needs the physical activity.
Our facility will be providing a vital service to this population of individuals
that will allow them to lead healthier happier lives.
Threats
The greatest threat to us is the other facilities in the area that allow
neurologically impaired individuals to work one on one with personal trainers.
This service is out of the personal trainers scope of practice, but not
everyone will know that. The loyalty of clients may prevent them from joining
our gym in the future. Education of patients on the benefits of exercise may
5

be a threat to the development of our facility. If an individual does not


understand the benefits of increasing physical activity they will be less likely
to spend money on a service they do not believe in. For patients that would
like to exercise, but cannot operate a vehicle, transportation will be an issue.
If an individual does not have a reliable means of transportation they may
not be able to commute to our facility enough each week to be beneficial. We
have a wide range of hours each day that will hopefully accommodate the
limited transportation of each individual. Our final threat to our facility may
be patient referrals from physicians that work with this population of
individuals. Physicians look for well established facilities with proof of
success to send their patients to. Just having a unique facility will not be
enough to draw physicians in to the idea this facility will be great. A specific
presentation will need to be made to describe exactly the services we offer
and the training of each employee we look to hire. Taking advice from
physicians and other healthcare providers on how to improve this facility will
be beneficial to obtaining the greatest amount of referrals.
Operational Resources
Personnel
Working with neurological clients will require a highly trained and welleducated staff to ensure safety and best outcomes from exercise. The
highest level of certification that will be hired is the Registered Clinical
Exercise Physiologist. With a minimum of a masters degree in exercise
physiology, or related field, there will be a great deal of baseline knowledge
that can be fine tuned and developed with experience. The RCEP will be the
lead each day and any questions will be brought forward to them prior to any
action or decision. The next level of certification is the Clinical Exercise
Specialist. The CES is a well-trained individual whose education and
certification allows them to work with special populations under the proper
supervision (RCEP). They are skilled in designing and implementing exercise
programs to achieve best outcomes. A registered nurse will be hired part
time (two days per week) the RN will come in on their scheduled days to
answer questions that clients may have regarding medications, health, or
any other questions/concerns they might have. The RN is there to offer a
more in-depth view of the medical questions patients may have that the
RCEP or CES may not have the proper answers to. A dietician will be
scheduled as needed to come give information to clients regarding a healthy
diet and how to make healthier choices. The dietician schedule will be
created based on client requests and classes will also be open to anyone who
did not request. Finally, a front desk worker will be hired to perform duties of
scheduling, routine cleaning, laundry, equipment inspections, and other
tasks. Complete organizational structure can be found in appendix B.
Record Keeping

In order to maintain accurate documentation records it is important


that all employees contribute to record keeping. Infusionsoft will be the client
record keeping software used to manage and secure all client information
required prior to membership. An owner/RCEP will serve as the head of
marketing, maintaining public relation, data management, and reporting of
goals, income, and attrition rate. The other owner/RCEP will be in charge of
the finances, business operations, and expenses (receipts, deductibles,
travel, continued education, capital, and taxes) of the facility. Finances will be
controlled using a personal financial advisor as well as Quicken Deluxe for
personal money management of the facility for smaller expenses. RCEP will
be in charge of sales, invoicing, and income statistics. The front desk worker
will work on scheduling patients for exercise sessions and filing of paperwork
for memberships. Front desk worker will also assist with marketing of the
facility by handing out business cards and maintaining exemplary public
relation. All employees will be required to contribute to creating high-quality
public relation, as well as cleaning, maintenance, and calibration of all
exercise equipment.
Liability Insurance
In order to have protection against any lawsuit for any reason, we will
need to purchase liability insurance. As we will have individuals that are
certified by the ACSM, ACSM members are allowed to purchase the liability
insurance plan through them. This program includes a choice of liability
limits up to a maximum of $2 million per claim/ $4 million aggregate per
year. This policy will cover acts or omissions that occurred since the policy
was put in place and resulted during the policys effective period. Coverage
enhancements include: limited defense for sexual assault allegation; bodily
injury and property damage due to performance of your professional duties.
Having this liability insurance policy will help to ensure that the business is
protected and will help to lower the potential to bankrupt the business form a
single lawsuit.
Facility
A minimum of a 5,000 square foot facility is required to provide an
atmosphere that is safe, meets regulations, and includes patient care
amenities. The facility will include multiple offices that are used by
employees for areas to develop exercise prescriptions as well as a separate
lunchroom area. Offices will also utilized for initial intakes and reassessments of patients. Male and female locker rooms with bathrooms and
showers will be provided for the patients to change before and after exercise.
A waiting room including television, newspapers, and multiple magazines will
be provided for caretakers to relax during family members exercise session.
Facility must be wheelchair accessible and provide patients with easy access
parking availability.

Equipment for the gym includes a selection that has been designed
and utilized by neurological patients in other facilities and by physical
therapists. Equipment was selected with patient care in mind and so that all
aspects of increasing quality of life can be trained. Choices include
equipment that focuses on aerobic, balance, and resistance training,
equipment selections can be viewed in the appendix in Tables 2, 3 and 4.
Other equipment that will be used to enhance the patient experience, safety,
and to provide accurate exercise prescriptions both in the facility and at
home can be viewed in Table 5. Technology is and will be an important
aspect in improving the patient experience while exercising at Mind and
Body Rehab and the price for the technology and programs that can be used
is shown in Table 6.
Besides the price of the aerobic equipment, rent and utilities will be the
highest operational cost for the facility. After researching the area of
Brookfield, WI, on average to rent a facility would cost $15 per square foot.
With renting at least a 5,000 square foot facility, the price to rent would be
an estimated $69,405.
TABLE 2. Estimated Total Costs
Expense
Total
Aerobic

$73,836.46

Balance

$1,898.42

Resistance

$10,250.74

Miscellaneous

$14,441.32

Tech-Office
Furniture-flooring
Maintenance-Cleaning
Rent-utilities
Total:

$9,393.07
$27,291.61
$1,353.49
$70,305.00
$208,770.11

Operating Budget
Salaries
Salaries for all employee positions are generated based on average
salaries for the state of Wisconsin. The RCEP salaries will be set at $50,000
per year, which will be for the two owners of the fitness facility. Two CES
8

salaries will be set at $41,600 for a total of $83,200 per year. The RN will
have a set salary of $31,200 for two 10-hour days per week. The dietician
will be paid hourly based on national average at a rate of $27 per hour, for a
total yearly salary of $6,480. A dietitian will be present on the facility every
other Wednesday for 10 hours. A full time front desk worker will be paid $10
per hour, which is calculated to $20,800 for the year.
TABLE 3. Estimated Employee Salary
Position
Quantit
Cost year 1
y
RCEP (full time)
2
$50,000
CES (full time)
2
$41,600
Nurse (part time)
1
$31,200
Front Desk (full time)
1
$20,800
Dietitian (part time)
1
$6,480
Benefits (33%)
5
Total Cost

Total salary
$100,000
$83,200
$31,200
$20,800
$6,480
$67,320
$309,000

Sales Forecast
Projected income for the first three years was based on starting with
what is required to break even. Projections for the first year were based on
being able to achieve 10% of the target population in southeastern
Wisconsin. Prices for each program are listed in the Table 12. Steady
increases in clients are projected each year based on word of mouth and
improved marketing strategies. It is projected that we will be able to achieve
a target population of 100 clients to purchase a membership to our facility
and 75 clients to purchase 1:1 sessions, some of which may also have a
membership.
TABLE 4. Year 1 Projected Income
Year One
Pric
Service
e
1:1 Sessions
General Monthly Membership
CT Monthly Membership
Dietician
Total Revenue

$55
$50
$20
$20

Clien
ts
75
100
50
260

Total
$429,00
0
$60,000
$12,000
$26,000
$527,00
0

TABLE 5. Year 2 Projected Income


Year Two
Pric
Service
e
1:1 Sessions
General Monthly Membership
CT Monthly Membership
Dietician

Clien
ts

$55
$50
$20
$20

100
150
75
260

TABLE 6. Year 3 Projected Income


Year Three
Pric
Service
e

Clien
ts

Total Revenue

1:1 Sessions

$55

125

General Monthly Membership


CT Monthly Membership
Dietician

$50
$20
$20

200
100
260

Total Revenue

Total
$572,00
0
$90,000
$18,000
$26,000
$706,00
0

Total
$715,00
0
$120,00
0
$24,000
$26,000
$885,00
0

Projected Revenue
The projected revenue for the first three years of full operation of the
facility is shown in Table 15. With increases in participation in the program,
we can expect to see increases in income with each year. Most of the
expense in the first year will be for start up cost of equipment, technology,
and furniture. Cost of the facility was kept at a constant cost for rent, but
could increase depending on discretion of the leaser. Most of future expenses
will be for maintenance of the facility, marketing of the facility, and towards
employee salaries. Aggressive marketing strategies will be implemented for
the first 3 years, with variance of cost depending on the effectiveness of
marketing plan.
Marketing

10

The budget for marketing in the first year will be set at $12,000 to
cover expenses and have some extra spending money in order to increase
successful advertisements. The primary focus of marketing will be in public
speaking at events such as support groups, seminars, etc. There will be a
budget of $500 set toward printing handouts, business cards, and surveys for
potential clients to fill out. Price of travel will come out of pocket and will not
come form the marketing budget. With these public events we will spread
the word of our company by mouth and obtain an email list for anyone who
is interested in joining a facility like Mind and Body Rehab.
Facebook advertising will be utilized to reach out to one of the most
popular websites in the world. A budget of $5,000 will be submitted to
Facebook to produce an advertisement at 50 cents per click. This will allow
our advertisement 10,000 clicks prior to closing. The advertisement will take
viewers directly to our homepage will be produced for $1,500 and
maintained by staff members after completion.
Finally, a newspaper advertisement will be sent out to the West region
of the Milwaukee Journal Sentinel (Wauwatosa and Brookfield). The price of
the advertising will be $93.00 per mili (thousand) to print 50,000 copies for a
front page ad. The final price of this advertisement will total $4,650.00.
Following the first year, our budget will decrease to $8,000 per year
where we can refine our advertising to reach the greatest population of
potential clients. Successful advertisements (330 hits in first year) will be
kept and potentially increased. Unsuccessful advertisements (less than 330
hits) will be replaced by other advertising opportunities. Our marketing goal
is to obtain 1,000 hits in the first year. A hit is considered a view that could
result in a potential membership (caretaker, family member, neurologically
impaired individual, healthcare professional). Of the 1,000 hits, our goal is to
have 50 memberships result from our advertising totaling $33,000 and a
profit of $21,000 after advertising cost
Strategy
Public speaking
Facebook
Newspaper
Total

Cost
$500
$5,000
$4,650
$10,150

TABLE 8. Projected Revenue


Financial
Year 1
Projections
Yearly profit
$527,000.00
Expenses
Equipment
$85,995.62
Miscellaneous
$14,441.32

Est. number of hits


400
250
350
1,000

Year 2

Year 3

$706,000

$885,000

$5.000.00
$3,000.00

$5.000.00
$3,000.00
11

Technology
Furniture
Maintenance
Facility rent
Marketing
Salaries
Total expenses
Income before
taxes
Taxes (33%)
Net Income

$9,393.07
$27,291.61
$1,353.49
$70,305.00
$12,000.00
$309,000.00
$529,780.11
$-2,780.11

$5,000.00
$2,000.00
$3,000.00
$70,305.00
$8,000.00
$328,488.72
$424,793.72
$281,206.28

$5,000.00
$2,000.00
$3,000.00
$70,305.00
$8,000.00
$334,988.48
$431,293.48
$453,706.52

$917.44
$-3,697.55

$92,798.07
$188,408.21

$149,723.15
$303,983.37

Conclusion
In the first year of operation, the business does not have a great
projected net income due to start up cost. With continued development of
the program to achieve high patient outcomes and with improved marketing
strategies, a larger income can be witnessed in the following years. An
analysis of the market and what can be done differently to increase patient
satisfaction will aid in the retention of clients and the addition of new clients
each year. With the continued development of this business venture will lead
to greater outcomes with neurological patients around southeastern
Wisconsin.
Appendix A. Equipment list
TABLE 2. Aerobic Equipment
Equipment (Brand/Model)

Price

Quantity

Total

Treadmill (Sportsart/ T611)

$3,000.00

$6,000.00

NuStep (NuStep/ T4R)

$3,795.00

$15,180.0
0

Recumbent Bicycle (Scifit/ bi-directional)

$4,450.00

$8,900.00

Upright bicycle (Cybex/625c)

$3,695.00

$7,390.00

UBE (Scifit/ Pro1000)

$4,595.00

$9,190.00

Rowing machine (Stamina/ conversion II)

$808.46

$808.46

Elliptical (Scifit/ Total body w/ easy entry)

$5,368.00

$5,368.00

Counter weight treadmill

$21,000.0
0

$21,000.0
0

15

$73,836.4

Total:

12

TABLE 3. Balance Equipment


Equipment (Brand/Model)
Parallel Bars (Clinton platform/10 ft)

Price

Quantity

Total

$972.50

$972.50

$52.49

$104.98

$295.00

$295.00

$18.39

$18.39

Bosu Ball

$130.00

$260.00

Balance beam (airex)

$152.99

$152.99

$94.56

$94.56

$1,898.42

Balance Pad (Airex)


Pro Wobble board package
Disc (Cando/ inflatable disc)

Exercise Balls (Theraband/yellow-blue)


Total:

13

TABLE 4. Resistance Equipment


Equipment (Brand/Model)

Price

Quantity

Total

Dumbbells (Cando/Vinly coated 20pc set


w/stand)

$205.00

$205.00

Dumbbells (Deluxe dumbbell set)

$250.00

$250.00

Dumbbells (Yorkbar/Hex/ 30-70#)

$646.66

$1,293.32

Dumbbell Rack (green series/3 tier)

$465.00

$465.00

Ankle/Wrist weights (The original cuff/110&15#)

$172.19

$344.38

Rehab bands (Theraband/25 yard


roll/yellow-black)

$259.25

$259.25

Hand Exercisers (Theraband/XL/redblack)

$51.56

$51.56

Hand ball (Handmaster plus/3-pack)

$26.99

$53.98
14

Med Ball (Valeo/weighted fitness ball/


(2,4,6,8,10#)

$47.25

$47.25

Leg press (body solid, commerical pro


dual leg)

$3,282.00

$3,282.00

Free motion machine (light commercial,


dual cable cross)

$3,999.00

$3,999.00

14

$10,250.7
4

Total:

TABLE 5. Miscellaneous equipment


Equipment (Brand/Model)

Price

Quantity

Total

Stool (Clinton step stool)

$42.85

$171.40

Therapeutic putty (Cando/Theraputty/xxsoftxfirm)

$25.14

$25.14

$816.92

$816.92

Walkers (Carex Fixed Wheel Dual Paddle Adult)

$68.00

$136.00

Foam Rollers (full:19.50, half:7, full: 8.50, half:


15.50)

$50.50

$50.50

$6.95

$6.95

$66.58

$133.16

Mat table (Hi-Lo/electric/48"x84")

$3,032.31

$3,032.31

Wheelchair (Tracer IV Wheelchair)

$345.00

$345.00

Mat table (Armedica/static/6'x8')

Shoulder Pulley (pulley w/ door bracket)


Footstool (Clinton/ w/ handrail)

15

Chairs (Clinton/C-50 side chair w/ arms)

$192.58

$770.32

$39.99

$159.96

$179.99

$359.98

Wireless ECG

$2,400.00

$4,800.00

Gait Trainer

$1,200.00

$1,200.00

AED

$500.00

$500.00

Skin fold calipers (Lange)

$199.95

$399.90

$49.49

$148.47

$161.98

$647.92

Gait belts (prestige/ medical gait belt)

$14.98

$89.88

Pulse oximeters (allheart/ deluxe pulse ox)

$53.98

$107.96

$199.00

$199.00

$12.99

$12.99

Exercise Mat (Natural fitness 5 mm warrior mat)


Weight Bench (fitness gear/pro utility bench)

Stethoscopes (Littmann/Lightweight II, 28")


Sphygmomanometer w/ blood pressure cuffs

Weight scale (HealthOMeter/ 402 series mech


scale)
Walking wheel tape measure (1,000 ft)
Glucometer

$0.00

First Aid Kit


Fit Bit

$110.00

$110.00

$97.00

$194.00

Latex gloves

$0.00

Alcohol pads

$5.89

Total:

TABLE 6. Technology/Office
Item (Brand/Model)

Price

$23.56

37

$14,441.32

Quantity

Total

Desktop (apple/iMac 21.5")

$1,300.00

$1,300.00

Laptops (Apple/Macbook Air 13.3")

$1,000.00

$4,000.00

Television (Insignia/50" LED)

$500.00

$1,500.00

Wii (Mini red bundle)

$133.96

$133.96

$20.00

$20.00

$260.00

$520.00

$54.29

$54.29

Wii Games (Game party 3)


Printer (HP/LaserJet Pro B&W all in one laser
printer)
Paper (HP/ office ultra white, 500 sheets)

16

Printer Ink (HP/ CF283A)

$63.99

$127.98

Microsoft Office (Office 365 Business


Premium)

$12.50

$75.00

$250.00

$250.00

$99.98

$199.96

Calendars (OfficeDepot/ Desk pad calendar)

$6.00

$12.00

Pens (Pilot/ EasyTouch retractable ballpoint,


12 pack)

$12.49

$24.98

Pencils (Bic/ Bicmatic grip mechanical, 6pack)

$4.19

$16.76

Permanent markers (Sharpie/Ultra fine, 12


pack)

$8.79

$8.79

Highlighters (Sharpie/ Assorted colors, 12


pack)

$8.99

$8.99

Staplers w/ staples (swingline business


stapler)

$22.79

$45.58

Folders (Smead/ pressboard classification, 4


filing)

$39.99

10

$399.90

Hole punch (Office Depot/ heavy dute, 2


hole)

$20.00

$40.00

Paper clips (OfficeDepot/ jumbo, 100 per


box)

$9.49

$9.49

$11.99

$23.98

$4.99

$9.98

Paper shredder (Fellowes, powershread 79ci)

$239.99

$239.99

Magazine Subscriptions

$371.44

$371.44

Receiver (Yamaha/500w 5.1ch)


Speakers (Polk/ 5 1/4" bookshealf speakerpair)

Scissors (Fiskars/ everyday softgrip)


Clipboards (OfficeDepot/ wood, 3 pack)

Total:

TABLE 7. Furniture/Flooring
Item (Brand/Model)
Reception Desk (marque double
reception station)

$9,393.07

Price
$1,895.00

Quantity
1

Total
$1,895.00

17

Office Desk (bow front desk)

$695.00

$1,390.00

Office Chairs (ergonomic w/ mesh back)

$279.00

$558.00

Pt Chairs- office (Clinton/C-50 side chair


w/ arms)

$192.58

$770.32

WR Chairs (edge club chair in fabric)

$479.00

$958.00

WR Couch (edge sofa in fabric)

$879.00

$1,758.00

Filing cabinet (4 drawer, vertical file)

$539.00

$539.00

$36.95

$147.80

Refrigerator (Kenmore 18 cu ft top


freezer)

$499.99

$499.99

Table - break room (36" round table)

$249.00

$249.00

$66.00

$264.00

Trash cans (16 gallon rubbermaid slim


jim)

Chairs - break room (stack chair w/ poly


seat)
Flooring- gym (Everlast)

$3.50

4700

$16,450.0
0

Flooring- restrooms

$5.25

100

$525.00

Flooring- locker room

$6.50

75

$487.50

Flooring- Waiting room

$8.00

100

$800.00

Total:

$27,291.6
1

TABLE 8. Maintenance/Cleaning
18

Item (Brand/Model)
Toilet paper (Scott/ standard roll)

Price

Quantity

Total

$74.99

$74.99

$102.99

$102.99

Glass cleaner (Great value, 32 oz)

$2.37

$4.74

Dusting cleaner (pledge dust & allergen)

$3.93

$7.86

Towels (Utopia, cotton, 12 pack)

$36.99

$110.97

Hand towels (basic cotton, 12 pack)

$17.75

$53.25

Dish soap (palmolive)

$2.96

$2.96

Laundry detergent (xtra plus oxiclean)

$5.96

$11.92

Wash machine (kenmore, top load, 3.4


cu ft)

$379.99

$379.99

Dryer (kenmore, 6.5 cu ft)

$379.99

$379.99

Paper towels (Scott/ hard roll, 1000')

Equipment cleaner
Hand sanitizer (Purell/ 8 oz bottle)

$0.00
$32.28

$32.28

Liquid soap (Dial antibacterial)

$2.59

$20.72

Spray bottles (Unisan, 3 pack, 24 oz)

$7.99

$15.98

Bleach (great value, lavender)

$2.94

$5.88

Garbage bags (classic clear, 40-45 gal)

$68.99

$68.99

Sheets (procare flat hospital bed sheets,


4 pk)

$39.99

$79.98

Total:

$1,353.49

19

TABLE 9. Rent/Utilities
Item(Brand/Model)
Rent
Cable/Internet
Total:

Price

Quantity

Total

$69,405.0
0

$69,405.0
0

$75.00

12

$900.00
$70,305.0
0

20

Appendix B. Organizational Structure


RCEP (1)

RCEP (2)

-Head of marketing and public


relations
-Marketing goals/progress
-Maintenance/calibration of
equipment
-Data management (hits, foot
traffic, membership
data/demographics)

CES (1 & 2)
Maintenance/calibration
of equipment
-Assists with marketing
strategies
-Public relations

-Head of finances and business


operations
-Expenses (receipts, deductibles,
travel, continued education)
-Capital, expendables,
-Taxes
-Payroll (salary)
-Sales/invoicing/income (statistics)
-Maintenance/calibration of
equipment

Dietitian
-Public relation
-Assists with marketing
strategies

Nurse
-Public relation
-Assists with marketing
strategies

Front Desk
-Scheduling
-Assists with marketing
-Business cards
-Public relation
-Data management
(guests, birthdays,
surveys, appt
reminders)
-Assists with referrals

21

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