Katy Perry is a mainstream of

artist of enormous scale. The

album pictured teenage dream
it was released on February 16,
2011.It topped the Hot 100 chart
for five non-consecutive weeks,
making Teenage Dream the
ninth album in history to
produce four number one singles
on the Hot 100, exemplifying the
albums success.

Katy Perrys album has conveyed a house style which

is an established convention of successful digipak
products. This can be highlighted through the running
theme of the clouds, the sweet like font, and the
reoccurring usage of red and blue font, which are like
candy Cains.

The album title is

teenage dream and this
has been used as the
theme for the Digipak.
She is laying on a cloud
connotes the fact she is
in a dream as does the
red and white spiral of
the CD. As well as looking
like a piece of candy, it
also looks similar to that
of a hypnotists tool for
making people sleep.
This can both be seen as
referencing to create a
distinctive house style
and theme.

Inside the Digipak, it is becoming a recent phenomenon

convention to include pictures inside, as you can see from
the picture Katy Perry is again being subjected to the Male
Gaze as she is pictured to enhance her sexual beauty and
attraction. The images are carefully created to add
contextualisation to Katy Perrys image, as she is American
there are picture references to the roaring 20s period
which is a recognisable period within American Culture.

The conventions of being young,

fun and happy are a distinguished
between the upbeat music of
mainstream pop and the album
cover itself. The Album cover
presents features of representing
the pop genre. This is portrayed
through the usage of baby pinks
and blues which are associated
with youth and young children.
However, this can lead to further
analysis for example the clouds
have connotations of being alike
to candyfloss which can lead to
holding the mis en scene of being
sweet and dreamlike this can
lead to the comparison to Katy
Perry being subjected to the male
gaze a theory developed by Laura
Mulvey as Katy is pictured naked;
this is a recent convention and
marketing strategy to sell
albums.