Name

: Tantri Widya S

NIM

: 125030207111100

Management strategy is a future oriented conception in which the relationship between

the industry and the environment (pattern for adapting to the environment) is described and it
forms the guiding principles for the people in the industry for decision making.
The four areas mentioned below in order to determine the management strategy:

Definition of Domain

Operation Portfolio

Resource Development

Competitive Strategy

The context in management strategy is organization context, industry context and

international context. The industry context is the context of industry with the competitors in the
industry. The international Context in the management strategy is the internationalisation of an
enterprise widens the horizons for activities on various fronts like sales, procurement,
production, developments and other operation activities across the country barriers. It provides a
wider market and activity areas for any enterprise. For example, in the case of an automobile
plant of Honda, which has been operating in America, it can be called as the internationalisation
of the plant, which forms the base for the production activities. The reasons responsible for the
birth of internationalization are the harmonization with international political system,
harmonization with international economic system and the improvement of the efficiency of
international management
Comment: in the context of the management strategy is very important to be studied by
managers because it can make the industry more competitive advantage with industry
competitors in the domestic and international.
Question: how to maximize resources to grow the business use industrial context in management
strategy ?
Sources:

Petrash, G., (1996), Dows Journey to a Knowledge Value Management

Culture, European Management Journal, 14, 4