Unit 30: Advertising Production

LO2: Be able to originate and

develop an idea for a television
advertisement

1. Mind Map of Initial Ideas

https://www.mindmeister.com
2. Secondary research into current issues that are effecting 1624 year olds. (newspaper articles/news reports/existing
charity campaigns/research carried out by existing
organisations/ blogs etc)
3. Audience Profile (name, age, social class, lifestyle category)
4. Primary research

Focus group

Interviews

Questionnaire

5. Advert Proposal (outline campaign: Organisation name,

target audience, message of advert/ narrative
synopsis, audience appeal)

6. Ofcom/ASA

7. PowerPoint pitch of

research

ideas

Unit 30: Advertising Production

3 Be able to produce a television

advertisement

1. Script
2.

Personnel

3. Organisation of Equipment/ props/

4. Shooting

costume

script

5. Storyboard
6. Production schedule
7. Minutes of meeting (ongoing)
8. Recce
9. Risk assessment

(ongoing)

Unit 30: Advertising Production