Meador 1

Taylor Meador
Engl 1302-19
Professor Bevill
16 April, 2015
Increase in Business Production and Sales
Managing a Business production and sales is a stressful job and can get complicated at
times, especially for the people who are responsible for maintaining the company and managing
the production. Making decisions for a company and understanding what type of outcome could
come from a decision before it is made can be beneficial for the business before its too late. The
effect of a business product increase can be linked back to three different causes: identifying the
consumers, managing social media to generate customers and revenue, and keeping up with what
works for the business and getting rid of what degrades it.
Identifying the consumers of a companys product is the first most important step in
generating sales, and its also the first cause that may be linked back to the products increase.
Before a business will begin generating leads to obtain customers, it must first get the attention
of the audience and get customers interested in the product they are introducing. If a marketer
has not identified their buyer, they will not be able to determine who they should be marketing
to. Therefore, the buyer will not find value in the product since the product will not be targeted
toward them. In the article Do You Need a New Product-Development Strategy? It lists the
key questions a marketer should ask themselves before determining who to target their product
to; Who is our customer? How does our product create value to them? Will anyone pay for what
we offer? Can we make money on it? Is this opportunity unique to us? What are the risks
associated with it? (MacCormack, Crandall, Henderson, and Toft 14). It is important to ask
these questions and answer them through observation, but the marketer must first understand

Meador 2
how to accomplish the task. In the 2014 interview Marketing Tips for Growers Professor
Bridget Behe of horticultural marketing in the Department of Horticulture at Michigan State
University stated, Observation is a powerful tool. Growers can start by investigating the
information they already have on their current customers. Who buys the most, who buys the
least?... growers may need to grade their customers on the relative value to the firm, because not
all customers equally contribute to the sales and profitability of a firm (1).Observing the
audience appropriately will allow the company to target the message toward individuals its most
relevant to.
Managing social media to generate customers and revenue is a vast reason for production
increase in todays society. It is the fastest way to reach out to future customers, especially if the
company already knows who they are targeting the product to. Once that is figured out, the next
step is to get involved in the network and gradually build up a social following, which will then
lead to more customers for the business. In response to how effective social media marketing
programs are, Professor Behe announces that the effectiveness varies by how well the program is
managed. If the company doesnt have a good plan that is executed well, it will never insure
success. But if the plan is well implemented, then the increase in advertisement will rise, which
will improve the number of sales. The conversation needs to be sparked and nurtured. A good
conversationalist knows how to ask good questions, and a good social media program has a good
conversationalist at its epicenter. S/he knows when and how to ask good questions, get customers
to respond, and then change the topic in a timely manner (Behe 3). Jayson DeMers backs this
statement up with facts in his article The Top 10 Benefits of Social Media in Forbes magazine;
According to Hubspot92% of marketers in 2014 claimed that social media
marketing was important for their business, with 80% indicating their efforts
increased traffic to the their websites. And according to Social Media Examiner

Meador 3
97% of marketers are currently participating in social media but 85% of
participants arent sure what social media tools are best to use (1).
Having a good understanding of what tools are best to use for social marketing is a big step in
acquiring an effective network, and the best way to boost sales. Obtaining a sales team that has
knowledge in social media can improve the sales and allows them to connect with the leads and
convert more of them into customers. Thankfully, there are plenty of websites that a company
can use to get information on how to start a website. The website Wordstream.com created the
Guide to Using Social Media for Marketing. The guide lists tips for companies who are new to
using social media. Weve put together a brief overview on how to use social media for
marketing according to each platforms unique environment. Various social media marketing
sites will require different techniques, so develop a unique strategy tailored for each platform
(2). A company who can develop a unique technique could possibly be successful when using
social media, and might also stand out to the customers if the technique is memorable and
targeted toward them.
The last cause that may be taken into consideration is keeping up with what works for
the company and excluding what degenerates it. For instance, think in terms of social media.
Wordstream.com gives an example of elimination on their guide; Determining the success of a
social media marketing tool that can help a company measure its own techniques, as well as
figure out which strategies are good for the company and which ones are better off abandoned
(2). The industrys goal is to sell the most products for the best profit. If it doesnt work for the
company, then its time to come up with a new strategy. Ultimately, a firms productdevelopment strategy must be concerned with achieving the best match between productdevelopment styles and different business contextsConversely, mismatches between
development approach and context can generate fundamental threats to a businesss viability

Meador 4
(MacCormack, Crandall, Henderson, and Toft 6). In other words, creativity, flexibility, and the
ability to experiment rapidly with alternatives are the skills that a firm relies on the most at the
beginning, but can impair the company later on, due to costs and expenses (3). Once a company
understands what works the best in terms of generating leads and selling the maximum number
of products for the appropriate cost, the company then can determine what factors increase the
sales and which ones can potentially harm them. The key to a long-term success is a continued
relationship with customers that deepens over time. The depth of understanding will help the
grower understand how best to help customers while keeping the best interests and goals of the
company as the compromising foundation (Behe 4). Budget could be the issue, and when a
marketer realizes that what they are spending money on isnt working anymore, they could begin
putting the money towards something else instead, saving the company money and keeping it
from failing.
Focusing on making the product appealing to the customers, making the product known
by familiarizing people through social media tools, and keeping track of what brings in the most
money for the company are all causes that a marketer could take into consideration when a
business production and sales increase or decrease.

Meador 5
Works Cited
Behe, Bridget. "Marketing Tips for Growers." Interview. EBSCOhost.com. American
Nurseryman, Oct. 2014. Web. 27 March. 2015.
DeMers, Jayson. "The Top 10 Benefits Of Social Media Marketing." Forbes 11 Aug. 2014:
1-8.Web. 27 Mar. 2015.
Guide to Using Social Media for Marketing. Wordstream. Web. 27 Mar. 2015.
MacCormack, Alan, William Crandall, Paul Henderson, and Peter Toft. "Do You Need a New
Product Development Strategy?" 27 Mar. (2015): 1-22. EBSCOhost. Web. 27 Mar.
2015.