Documente Academic
Documente Profesional
Documente Cultură
Goals
Objectives
Strategies
Page Ads
Sponsored Content
A/B Testing
Page Ad Takeaways
Worked best with Facebook, second best with Twitter
LinkedIn page ads are better suited for new business leads or talent
acquisition due to the nature of the platform.
Page Ad Progress
Platform
Start
(3/05/15)
End
(5/5/15)
Goal
(End of Q2)
1,281 fans
1,446 fans
(+12.8%)
320 fans
(+25%)
122 fans
(+30%)
69 followers
20 followers
(+30%)
72 followers
(+4.3%)
FB dark posts are only shown to a fraction of a target audience for a fraction of the time for even
distribution keep in mind when determining avg. engagement / post
When all posts had images, the wearable blogs title worked best as copy text
Campaign Type
Page Ad
$129.33
Sponsored Content
$89.17
Page Ad
$140
Sponsored Content
$120
Page Ad
$2
Sponsored Content
$47
TOTAL SPEND
$527.50
Key Demographics
Our targeting:
Business
Advertising
Business news and general info
Business software
Entrepreneurship
Government
Human resources
Leadership
Marketing
Nonprofit
Organized labor and unions
Small business
Technology
Our Audience:
Technology and computing
Cell phones
Computer networking
Computer programming
Data centers
Databases
Enterprise software
Graphics software
Mobile
Network security
Open source
SEO
Startups
Tablets
Tech news
Web design
Final Takeaways
Use interest and behavior targeting to gain fans and followers in key
demographics who would find Brick Factory content valuable and newsworthy
organically.
Optimal time to post on social media: in the morning between 8-9 a.m., in the
afternoons between 5-6 p.m. (industry commuters)
Concerned about content? Try dark posting to refine content strategy and
retrieve data from experimenting with controlled variables.