Documente Academic
Documente Profesional
Documente Cultură
Technology
Malik Shakeel Khan
Chapter 5:
Electronic Commerce
E-Commerce / E-Business
Electronic Commerce: buying and
Types of E-Commerce
Business-to-business EC (B2B)
Business-to-consumer EC (B2C)
Consumer-to-businesses (C2B)
Consumer-to-consumer (C2C)
Intrabusiness (intraorganizational)
commerce
Government-to-citizens (G2C) and
others
Mobile commerce (m-commerce)
advertising
home banking
shopping in electronic stores and malls
buying stocks
finding a job
conducting an auction
collaborating electronically with business partners
around the globe
providing customer service
EC Benefits to Organizations
Reduced cost:
Broaden markets
EC Benefits to Customers
Choice
Convenience
EC Benefits to Society
Convenience
Access
Technical Limitations of EC
Non-Technical Limitations of EC
Cultural resistance:
Distrust of the new: Many sellers and buyers are
waiting for EC to stabilize before they take part
Customer resistance to the change from a physical to
virtual stores
Perception that electronic commerce is expensive and
unsecured, so many do not want even to try it
Business-to-Consumer EC
Electronic Storefronts and Malls
Electronic retailing can be conducted via
solo storefront or as a part of cybermall
Issues of e-tailing
May be channel conflict and conflict with
existing stores
Difficult to fulfill large quantity of very
small orders
Incorrect business model (advertising
revenue versus profitable sales)
Business-to-Consumer EC
(continued)
Services Online
Banking (www.sfnb.com)
Securities trading (Schwab Online)
Job markets (Monster Board)
Travel (Expedia.com)
Real estate (Realtor.com)
Auctions (eBay.com)
Business-to-Consumer EC
(continued)
Personalization ability to customize
product, service, advertisement, or
customer service
B2C EC enables personalization at low
cost
Internet enables marketing research
Questionnaires
Business-to-Consumer EC
(continued)
Use of intelligent agents
Help customers determine what to buy
Search for and compare vendor prices
Collect information and develop customer
profiles
Online advertising
Banners
Direct email
Pop-up windows
Business-to-Consumer EC
(continued)
Advertising Approaches and Issues
Business-to-Business EC
Composes the majority of EC volume
Enables organizations to form electronic
relationships
Covers all activities along the supply chain
Business Models:
Sell-Side Marketplace
Buy-Side Marketplace
Electronic Exchanges
Business-to-Business EC
(continued)
Collaborative Commerce nonbuying/selling activities between
businesses
Electronic Commerce
Requirements
Electronic Commerce
Requirements
Electronic cash in PC
Electronic Commerce
Requirements
Electronic Payment Mechanisms (continued)
Electronic payment cards with e-cash
Smart cards
EFT
Electronic wallets
Purchasing cards
Electronic Commerce
Requirements
Security
Electronic Commerce
Requirements
Security (continued)
Encryption - a process of making messages
indecipherable except by those who have an
authorized decryption key
Single-key encryption
Public/private key encryption
Public key infrastructure
Electronic Certificates
Secure Socket Layer (SSL)
Secure Electronic Transaction Protocol
(SET)
Electronic Commerce
Requirements
Order Fulfillment
Web Tracking
by using sophisticated software it is
Disintermediation
the use of EC may result in the elimination
Copyright
intellectual property is protected by copyright