HNC Creative Media Production MOVING IMAGE 2014 -Semester 2

U1: Contextual Studies

Assignment Details
Contents
Title: Media Products, Institutional Context and
Society
Assessor: Faustina Starrett (U1)
MMA
Programme level:5
Assignment number: 1
Issue date: 10/2/2014 Interim hand-in :
IVdate: 29/1/2013
24.02.2014 N/A
Feedback
Due: 19.05.2014

Tasks 1 LO 1.1
Tasks 2 & T4 LO 2.1.
Task 3 & T4 LO 3.1, LO 3.2

END OF Module Evaluation

Outcomes:
1 Understand the institutional context of creative media production and its influence on production
2 Understand creative media products in the context of their reception
3 Be able to present research on the production and reception of creative media products following
relevant convention

Overview
This unit aims to develop learners understanding of theoretical approaches to media production in
order to inform their own practice and set it within a wider context

Scenario
This assignment is designed to allow learners to undertake a study of the creative media in a
chosen context. It will allow them to develop an appreciation of industry, products and audiences
and the theoretical approaches used to analyse them. It requires the application of academic
research and referencing methods which are appropriate for learners at this level of study. Learners
will gain an understanding of general media theory which can then be applied and expanded upon in
the specialist area of study or transferred to the wider context of the work environment to inform
their own production work.

HNC Creative Media Production MOVING IMAGE 2014 -Semester 2

U1: Contextual Studies

Tasks

Pass Criteria

HNC Creative Media Production MOVING IMAGE 2014 -Semester 2

U1: Contextual Studies
Task 1
Commercial or Public Sector Product
Profile Casework- Presentation to class
. Provide a detailed content analysis on your
topic of investigation (film; TV programme;
radio programme; newspapers; magazines;
books; recorded music websites; computer
games; emerging industry products.) in a
Presentation to class by the agreed
deadline LO 1.1
Task 2
Write an essay to critically review the
institutional context of the creative media
and evaluate its influence on production
Task 3
Complete the class work on theoretical
approaches to media audiences. Your notes and
lectures will cover Active and passive models
Inc. reception theory; uses and gratifications of
media products; fan culture; ethnography;
effects debates and post-modernism.

1.1 critically review the institutional context of

the creative media and evaluate its influence on
production
Pick one media product and source its
institutional context. Include the following:
Sources of Income;Regulation inc.legal
constraints Distribution Model; Global, national,
regional.New media social networking
platforms Marketing; corporate, brand identity;
product placement; advertising; circulation
figures;Ratings; consumer awareness

2.1 analyse the reception of creative media

products
(2 hours - Open-book test)

This part of the course will include a test paper

on Audience theories which will form part of the
final assignment evidence portfolio.
(2 hours - Open-book test) LO 2.1
Task 4
Use your informed understanding of Audience
theories to write a 250 word rationale/
hypothesis indicating the suitability of the area
of study and outlining a research for researching
the particular audiences your product appeals to
and why.
Rationale Statement 250 words
Task 5
Present research on the production and
reception of creative media products clearly
developing fully the above research proposal
footnotes, bibliography and acknowledgements.
Use sources, including your own surveys and
secondary sources (internet; libraries; media
research bodies; ratings and reviews) to
consolidate your own findings on application of
audience theories to the production and
reception of creative media products.
LO3.1 & LO3.2

2.1 analyse the reception of creative media

products

3.1 present research on the production and

reception of
creative media products clearly
3.2 correctly follow relevant conventions for
presenting
Research outcomes.

HNC Creative Media Production MOVING IMAGE 2014 -Semester 2

U1: Contextual Studies
Merit Criteria

Distinction Criteria

1.1 Effectively review the institutional context of

the creative media product under review and
evaluate its influence on production

1.1 Conclusions have been arrived at through

synthesis of ideas and have been justified in
your summary report on the subject

2.1 Analyse the reception of your chosen

creative media products with audiences

1.2 The validity of results has been evaluated

using defined criteria, substantial activities, and
your projects or investigations have been
planned, managed and organised

3.1 Present research on the production and

reception of
Your creative media products clearly in a written
report. Demonstrate an effective approach to
study and research has been applied and
Relevant audience theories and techniques have
been applied
3.2 correctly follow relevant conventions for
presenting
Research outcomes. Demonstrate a range of
methods of presentation have been used and
technical language has been accurately used.
3.4 The communication is appropriate for
familiar and unfamiliar audiences and
appropriate media have been used.

3.1 Demonstrate ideas have been generated and

decisions taken and Effective thinking has taken
place in unfamiliar contexts.

Guidance
Links

This unit links with the following units in the Edexcel BTEC HNC and HND in Creative Media
Production:
Unit 11: Film Studies
Unit 12: Television Studies
Unit 13: Journalism Studies
In addition this unit should provide background understanding for specific media production and
Professional development related modules.
Your Essential Sources and Casework for this unit are provided in Moodle:

http://moodle.nwrc.ac.uk/course/view.php?id=2380
Contextual Studies for Creative Media Production Sem 1
http://www.edexcel.com/migrationdocuments/BTEC%20Higher
%20Nationals%20from%202010/BH029382-HNCD-Creative-MediaProduction-units-Issue2.pdf

An Introduction to Genre Theory - Film Screenings file

Audience Theories Readings for Test 2013 Word document
Audience Studies Reports for casework evidence - 2013 PDF document
Audience Studies Reports for casework evidence - 20 file
Bollywood Report - Audiences 2013 PDF document
Ownership Models for Creative Media Industries file

News Corporation - Global Commercial Media Industry Model file

BBC Technologies of Production file
BBC CASEWORK file
BBC & SKY - CASEWORK ON MEDIA INDUSTRY MODELS OF
PRODUCTION file

Below are Casework Studies to test all the Audience Theories we

have discussed. They will provide examples of the evidence
required to support your hypothesis for this project.

Edexcel Specification 2013 Forum

EDEXCEL NIGHER NATIONAL CREATIVE MEDIA SPECIFICATION 2013
file
Edexcel Specification - UNIT 1 - CONTEXTUAL STUDIES 2013 file
Module Evaluation - 2013 Word document
TURNITIN - STUDENT PORTFOLIOS REF. 2013 file

mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?pageID=audience
Please open attached reference and read for Topic 1 - Audience Theories
1

AUDIENCE THEORIES 2013 PowerPoint presentation

HNCMP1-RESEARCH TECHNIQUES FOR THE MEDIA INDUSTRIES Word document

Screening 'The Wave'

2

Audience Theories Casework - Screenings 2013 - 1. The Wave. PowerPoint presentation

The Wave - Film Review 2012 file

Audience Theories 2 - 'Triumph of the Will'.

3

Screening 2 - 'Triumph of the Will'. PowerPoint presentation

Audience Theories - Screening 3 - 'The War of the Worlds'.

Audience Theories Casework - 'The War of the Worlds' PowerPoint
presentation

Audience Theories Example - 'Bob Dylan'

'The other side of the mirror' trailer:
5
Audience Theories Casework - 'Bob Dylan - No Direction Home ' PowerPoint presentation

Audience Theories Casework - Network file

Student Reviews - Film, Ideology and

Popular Culture file
Network - Film Review file

PART 1: BBFC CASEWORK STUDIES ON ISSUES AND DEBATES IN FILM

PART 2: STUDENT CASEWORK ON ISSUES AND DEBATES IN FILM
BBFC CASEWORK STUDIES PDF document
BBFC - Case study & Casework studies in Film Report PDF document
AUTEUR DEBATES - CASEWORK HITCHCOCK PowerPoint presentation

BOLLYWOOD CASE STUDY BBFC PDF document

REEFER MADNESS CASEWORK file
THE WIRE POPULAR CULTURE DECONSTRUCTED PowerPoint presentation
Stanley Kubrick - Auteur file
Tim Burton: Auteur Word document

Setting up a Student Film Festival / Student Showcase Projects / Client Briefs and Events
Setting up a Student Film Festival Guidelines PDF document
FOYLE FILM FESTIVAL PROGRAMME 2012 PDF document

OFF THE CUFF - Client Brief Film Project 2013 PDF document
BBC Reel History - Commission Briefs 2012 - 2013 Word document
Sontas - Music Film Video Production 2012 file
Sontas Music Video Production Professional Brief 2012 file

Celebrity Culture as Popular Culture - Casework Studies for Contextual Studies

'Celebrity Culture is Popular Culture' Project topic for Contextual Studies file
'We Live in Public' Casework file
Murdock - 'The Mogul who Screwed The News' file
HACKGATE - 2012 file
BBC - 'The Licence Fee' Debates file
COCO CHANNEL - BRANDING IDENTITIES CASEWORK PowerPoint presentation

1
0

CELEBRITIES AND PRIVACY LAWS PowerPoint presentation

STAR THEORY - CELEBRITY CULTURE file
CELEBRITY CULTURE ISSUES AND DEBATES - OFCOM file
JAMES BOND REBRANDING OF CELEBRITY CULTURE HEROES file
The Queen of Versailles - Review 2013 file
Lincoln - Film Review 2013 file
The Bridge - Film Review file