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AUDIENCES OF SHERLOCK

HOLMES
Holly Yates

ORIGINAL CHARACTER

Sherlock Holmes is a fictional character created by Scottish


author and physician Sir Author Conan Doyle. Based in
London the fictional Consulting detective uses logic,
reason and forensic science to solve difficult cases.
Holmes first appeared in 1887 and was featured in 56 short
novels, however his fame grew when one story was
featured in The strand magazine. The story was called A
scandal in Bohemia It was released in 1891. Originally
most of the stories are narrated by Holmes friend and
colleague Watson.
http://en.wikipedia.org/wiki/Sherlock_Holmes

AFTER THE NOVELS

-After the original stories were published they were a huge


success. Even after Doyle ended the series many people
wrote their own story lines for the detective. This came to
be known as the origins of Fan fiction
But the series evolved beyond books. The novels had been
adapted for the stage in 1894. The very first play depicted
Holmes wearing a Deer stalker and carrying a pipe. This
depiction has become synonymous with the character even
today.
https://www.youtube.com/watch?v=beJdVmiQijM

AFTER THE NOVELS

-The most famous adaptation in recent times has been the 1984 TV
series. The series was broadcast on the ITV network in the UK and
starred Jeremy Brett as the famous detective. His portrayal remains
very popular and is accepted by some as the definitive on-screen
version of Sherlock Holmes.
The series was seen to follow the original plot lines almost exactly.
However in recent adaptations the plot lines have been altered and
updated in order to fit in with todays culture. In 2010 the BBC
released their newest adaptation of the detective. The aptly named
Sherlock With only nine episodes with three being released each
series Sherlock was watched by millions and was the BBCs most
watched drama since 2001.
Upon release it was met with critical acclaim.
http://en.wikipedia.org/wiki/Sherlock_(TV_series )
http://en.wikipedia.org/wiki/Sherlock_Holmes_(1984_TV_series )

MOVIES

The series has become so famous that it has even had 3 movies.
Starring Robert Downey Junior and Jude Law Warner Brothers gave
Sherlock fans two Movies. The first Sherlock Holmes was released
in 2009 with another one to follow two years later in 2011 named A
game of Shadows With a budget of $125,000,000 A game of shadows
made $39,637,079 (USA) in its opening weekend. All together the
movie grossed $186,830,669.
These two movies became the most successful out of the series.
This year Ian McKellen portrays a retired and aged Sherlock looking
back on his life. The movie is taking a different angle from how we
normally view the hero.
http://www.imdb.com/title/tt1515091/
http://www.imdb.com/title/tt3168230/

MARKETING

Near to the release of the 2009 Sherlock Holmes film


Warner Bros is supporting the release of Guy Ritchie's
'Sherlock Holmes' with a marketing campaign running
across outdoor, TV, press, online and radio.
The campaign was released and aimed towards a new
generation of fans by using well known actors. To support
the release Madame Tussauds released a Robert Downey Jr
as Sherlock Holmes and an exclusive audio-walk tour of
Holmes London.
http://www.marketingmagazine.co.uk/article/974517/warner
-bros-launches-national-ad-campaign-sherlock-holmesfilm

AMERICAN AUDIENCES

Called Elementary, (based off the classic catchphrase


Elementary my dear Watson) The story follows a
disgraced Sherlock Holmes fleeing London for present-day
Manhattan after a stint in rehab. He arrives to find that his
father has assigned a sober companion to live with him - Dr.
Joan Watson, a former surgeon whose medical license was
revoked three years earlier after she lost a patient.
When it premiered it was watched by a total of 13 million
people, however by the end of the first series the numbers
had dropped to just 9 million
. http://en.wikipedia.org/wiki/Elementary_(TV_series)

AMERICAN AUDIENCES

In an article named Why America Fell in love with British TV Josie Ensor tells us
why America cant get enough of British TV mostly Sherlock Holmes. She writes
The quintessentially British detective show Sherlock, meanwhile, reaches up to four
million viewers an episode.
When it comes to American Audiences they seem to mostly to fall into the
Hypodermic needle model of audience theories. The phrasing "hypodermic needle"
is meant to give a mental image of the direct, strategic, and planned infusion of a
message into an individual. This method works for the Sherlock franchise as it
shows the strength of the media, that it can keep something going as long as it is
refreshed in some way.
This is evident in their versions of Sherlock. On September 27 th 2012 American
audiences were introduced to the first American TV version of the classic detective.
-

http://www.telegraph.co.uk/news/worldnews/northamerica/usa/10978139/How-Americ
a-fell-in-love-with-British-TV.html

http://en.wikipedia.org/wiki/Hypodermic_needle_model

AMERICAN AUDIENCES

With mixed reviews the show was technically a success however many
Sherlock purists were not pleased with the show for a number of
reasons
For the first time the show had a female Watson, one reviewer stated:
Benedict Cumberbatch and Martin Freeman make a great
partnership, while Lucy Liu as Joan Watson (seriously) and this
Sherlock don't have any atom of Chemistry.
The show had been made more for American Audiences: I gave it to
the first commercial. Police show with eccentric detective, whose
eccentricities have been worn thin. Holmes was great before I was
born and modernizing him makes him look......yawn.
http://www.metacritic.com/tv/elementary/user-reviews?dist= negative
http://www.metacritic.com/tv/ elementary

BRITISH AUDIENCES

With the detective originating in London its no surprise that


British audiences claim to know whats right and whats not
when it comes to TV adaptations.
Sherlock Holmes has experienced major successes in every
single platform its narrative has been adapted into and that in
itself speaks incredible volume. Its continuous and ever
growing popularity over the past two centuries showhow highly
regarded the narrative is considered in relation to transmedia
strategies, techniques and correct implementation,
demonstrating that"successful transmedia worlds (can) exert a
powerful effect over fans"(Schell, pg.303).
-

http://convergenceishere.weebly.com/sherlock-holmes.html

BRITISH AUDIENCES

British Audiences take the show very seriously. Unlike the American
audiences Sherlock fans in the UK show more of a Reception theory
of audience theory. Reception theory is meaning of a specific text
tends to occur when a group of readers have a shared cultural
background and interpret the text in similar ways. This theory
values the specific and personal responses of individuals or groups.
It links people through experiences that are important to them as an
individual.
This makes sense as since the novels were first written in Victorian
London, the layout of the city may have changed but some of the
original sites are still there and therefore the modern audience can
have a particularly close link to the detective and his classic stories.
-

http://en.wikipedia.org/wiki/Reception_theory

BIBLIOGRAPHY

Original Character:
http://en.wikipedia.org/wiki/Sherlock_Holmes
After the novels: https://www.youtube.com/watch?v=
beJdVmiQijM
http://en.wikipedia.org/wiki/Sherlock_(TV_series )
http://en.wikipedia.org/wiki/Sherlock_Holmes_(1984_TV_series )
Movies and Marketing: http://www.imdb.com/title/tt1515091/
http://www.imdb.com/title/tt3168230 /
http://www.marketingmagazine.co.uk/article/974517/warner-bros
-launches-national-ad-campaign-sherlock-holmes-film

BIBLIOGRAPHY

American Audiences:
http://en.wikipedia.org/wiki/Elementary_(TV_series)
http://www.telegraph.co.uk/news/worldnews/northamerica/us
a/10978139/How-America-fell-in-love-with-British-TV.html
http://en.wikipedia.org/wiki/Hypodermic_needle_model
http://www.metacritic.com/tv/elementary/user-reviews?dist
=negative
http://www.metacritic.com/tv/elementary
British Audiences:
http://convergenceishere.weebly.com/sherlock-holmes.html
http://en.wikipedia.org/wiki/Reception_theory

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