UIDesignBriefSubmission2

Group:
AdenMurrayS2947680
AdrianPalenzuelaS2894057
BlakeGibsonS2935986
DanielBlakesleyS2918742

Page1

TaskAllocationandCompletion
Stage1
Date
Assigned

Date
Complete
d

Ver.

Author

Addition/Alteration

16.3

20.3

0.1

aden

Section2

16.3

20.3

0.1

adrian

Section33.2

16.3

20.3

0.1

blake

Section4

16.3

20.3

0.1

daniel

Section1

20.3

27.3

0.2

aden

Section5.35.4

20.3

27.3

0.2

adrian

Furtherresearchforsection3

20.3

27.3

0.2

blake

Section55.2

20.3

27.3

0.2

daniel

Section3.33.4

27.3

01.04

0.3

aden

Ensuregoalisproperlydefined

27.3

01.04

0.3

adrian

Ensuregoalisproperlydefined

27.3

01.04

0.3

blake

Checkreportforconsistent
grammar,correctuseoftensesand
spelling

27.3

01.04

0.3

daniel

Ensurecorrectreferencesare
distributedthroughthereport

27.3

01.04

1.0

daniel

Submitfirstassessmentitem

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Stage2
Date
Assigne
d

Date
Complete
d

Ver.

Author

Addition/Alteration

20/04

05/05

1.1

Aden

6.2documentation,decideon
appropriatecolourscheme/
fonts

20/04

06/05

1.1

Adrian

6.0introduction,designtools
documentation

20/04

03/05

1.1

Blake

6.1documentation,structure
diagram,revisefirstreport

20/04

02/05

1.1

Daniel

6.3documentation,create
prototypes

04/05

06/05

1.2

Blake

Revisionofstage1

04/05

07/05

2.0

Daniel

Finalformattingand
submission

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Contents
1. Introduction

1.1.PurposeofthisDocument

1.2.Scopeofthisdocument

2. Background

3. Targetaudience

3.1. Audiencebeliefs

3.2. Audiencelevels

3.3. Audiencedemographics

3.4. Audienceexpectations

4. ProblemStatement

11

5. Goals

12

5.1. UsabilityObjectives

12

5.2. Singlemessage

12

5.3. Mandatoryelements

12

5.4. Deliverables

13

6. AlphaDesign

14

6.1.StructuralDesign

16

6.2.VisualDesign

17

6.3.Prototypes

21

7. Appendicies

24

8. References

35

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1. Introduction
Date

Author

TimeSpent

18/03

DanielBlakesley

1h

19/03

DanielBlakesley

1.5h

23/03

DanielBlakesley

0.5h

01/04

BlakeGibson

0.5hours

1.1.PurposeofthisDocument
Thisdocumentisintendedtooutlinethedesignchoicesmadeintheplanning
ofapotentialappfortheQueenslandPoliceForce.Theintendeduseofthis
appwouldbetoeducatechildrenaboutusingtheInternetsafelyand
appropriately.Theappisintendedtobuildupontheexistingmaterialsupplied
bytheQueenslandPoliceForce,includingcharacters,keywordsandthemes
thathavebeendevelopedwithatheaudienceinmind.
Thisdocumentwillexaminetheprojectandgiveacompleteevaluationofhow
thedesiredappwouldbedesignedandimplementedtogiveitappealtoa
widerangeofchildrenfromasimilaragegroup.Thedocumentwillinclude
userresearchdatafortheapp,thedesignworkandrecommendations,and
theusertestingofthedesign.Thisdocumentwillthereforepresentfindings
onhowdesigninganappforchildrendiffersfromdesigningforanolder
demographic.
Thedocumentscontentsareintendedtopresentourfindingsofhowtheapp
shouldbedesignedandtojustifythesedesignchoicesandhowtheyare
beingusedtoappealtothetargetdemographic.

1.2.Scopeofthisdocument
Thisdocumentisintendedtojustifythedesignofanapptobedevelopedfor
theQueenslandPoliceForce.
Thisdocumentwillincludeadetaileddescriptionofthereasonwhythisappis
beingcreatedandwhattheintendeduseshallbe.Itshallalsoexplorethe
demographicasitstandscurrentlybyidentifyingkeyfeaturesthatare
Page5

specificallyusedinothermediatoincentivizeandencourageuseofa
product.Thedocumentwilladdresstheproblemsthatarepresentedinthe
designofthisappandwillproposewaysinwhichtheycanbeovercome.The
intendedoutcomeofthisprojectwillalsobeconsideredsothatthedesign
stagewillhaveadefinedgoalwhichcanbedesignedtowards.Detailsonthe
creationofaprototypewillbeshownandwillimplementthefeaturesthat
havebeenresearchedfortheproject,suchasdesignchoicesmadetoappeal
toaspecificdemographic.
Thisdocumentwillnotdetailanyaspectsthatwouldberequiredtodevelop
suchanapp.Thisincludesbutisnotlimitedtoitemssuchasresourcesand
technicalexpertiserequiredfordevelopment,detailsoncreatingor
maintainingafunctionalapp,informationregardingcopyrightandtrademarks
relatingtocharacters,andestimatesregardingthetimerequiredforthe
creationofanapp.

Page6

2. Background
Date

Author

TimeSpent

19/03

AdenMurray

2hours

01/04

BlakeGibson

0.25hours

TheBackgroundoftheprojectrevolvesaroundthefuturedesignofan
applicationissuedbytheFraudandCyberCrimeUnitwithintheQueensland
PoliceService.ThereasoningbehindthiswastoaddressFraudandCyber
Crimewithindesiredtargetaudiencesandhavingthemlearnandunderstand
thesafetyimplicationswhenventuringonline.Thisisalltoleadchildrendown
apathwheretheycansafelyusetheinternetwhilediminishingnegative
influencessuchascyberbullyingwhilstsimultaneouslyincreasingtheamount
ofknowledgesothattheycaneventuallyeducateadultsandwecan
experienceacybersafeculturetheQueenslandPoliceForcehasenvisioned.
Thevaluetotheclientcomesintheformoftheappitselfteachingtheuser
howtobecybersafeduetoanincreasedawarenessandFiscalsfivetips
andtheappconveysthismessageacrossmultipledifferentplatformsthat
includingAndroid,Appleandwindowsphones.Manyyoungerchildrenhave
easyaccesstothiskindoftechnologyandsincetheQueenslandPoliceForce
wishtogetamessageacrossratherthansimplymakingaprofititiseasierto
accomplishthisespeciallyinthisdayandagethroughthisparticularmedium.
Thevaluefortheusercomesintheformofentertainmentandtheknowledge
thisappgivesyouforhowtobesafeinthecyberworld,beingabletolearn
whileenjoyingtheappisveryusefulandwillshowgreatresultforbothparties
involved.

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3. Targetaudience
Date

Author

TimeSpent

19/3

Adrian

1h

22/03

DanielBlakesley

2h

23/3

Adrian

2h

26/04

DanielBlakesley

0.5h

01/04

BlakeGibson

1.5hours

FiscaltheFraudFightingFerretCyberSafetyProgramisprimarilyaimed
towardsconveyingitsmessagetoprimaryschoolchildrenagedbetween512
yearsold.
Oneactivityusedtoresearchthisparticulartargetaudiencewasthroughface
tofaceinterviewswithprimaryschoolstudents.Anotherwastheresearchand
analysisofstatisticaldatagatheredbytheAustralianBureauofStatistics.
Lastly,theanalysisofthemarketofpopularchildrensmobileapplicationshad
beenundertakenforagreaterunderstandingtowhatmaybepopular
applicationfeaturesamongourtargetaudience.
ByanalysingthedatagatheredthroughtheABSsurveysandothersources
therehavebeennotablestatisticsthatwillbeusedtohelpensureanappeal
amongtheprimaryaudience.

3.1.

Audiencebeliefs

Theresearchgatheredshowedthatthoughchildrendidhavesomeinterestin
theideaofthecybersafetyprogram,amajorityofchildrenhavebeenfound
tonotreallycareforsuchaprogram.Howeveritwasfoundthatgirls
demonstratedamuchbetterattitudetowardstheprogramduetomanyyoung
boystryingtoexemplifyabadboypersonawhichIfoundtobeverypuerile.
Whenaskedforthoughtsonparticularmobileappspresentedtothem,itwas
foundthatthisaudiencepreferredchildrensappswithmorecolour,
interestingimagesandinteractivity.

3.2.

Audiencelevels
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ThePrimaryLevelaudiencebeingtargetedareprimaryschoolchildrenaged
between512yearsofage.Thisisbecausethetargetoftheentireprogram
hasbeendirectedtowardsthisagegroupduetotheprogramhavingthe
greatestpredictedrateofsuccesswiththisdemographic.
SecondaryLevelaudiencesareadultssuchasparentsandteacherswhocan
recommendtheapptotheirchildren/studentsthatmakeupourprimary
audience.
Themobileapplicationlookstoconsolidatetheexistingclientbasebutaims
toreachagreaternumberofpotentialclientswithinthattargetgroup.

3.3.

Audiencedemographics

IntheABSsurvey,SquareEyesandCouchPotatoes(2012)[1],itwas
discoveredthatatleast80%ofbothboysandgirlsaged514inAustralia
participatedinwatchingTVorotherscreenbasedactivities(includingmobiles
andtheinternet).Thismeansthattheaudiencewillmostlikelybeusedto
consumingalargeamountofcontentthroughappsorwebsites.
Anothersourcerevealedthat90%ofchildrenaged5to14yearsaccessed
theInternetinthe12monthspriortoApril2012[2].Inaddition,95%ofchildren
811havehadaccesstotheinternetinthepast4weekswithnearlyevery
childhavingaccesstotheinternetatsomepointoftheirlives[3].Thismeans
thatourappshouldnothaveissuesbeingusedbyourprimaryaudienceas
theywillmostlikelyhavepriorexperiencewithsimilardesignconcepts.
AsofApril2013,35%ofAustralianchildrenhavemobilephones,anumber
ontheconstantrise[4].Thisbodeswellfortheprogramastherewillbegreat
coverageoftheapplicationbythetargetaudience.

3.4.

Audienceexpectations

Itisassumedthatthisappwillbeusedwiththeexpectationofeducation
throughinteractiveorvisualbasedcomponents.Theeasiestwaytoachieve
thisisthroughaconsistentandclearuseofdesignthroughouttheapp,with
clearwaysofnavigatingtheappsmultiplecomponents.
Theappmustalsobeaccommodatingtoallowfortheprimaryusers(children)
undertheexpectationthattheymaynotknowthepurposeoftheappwhen
initiallyopeningtheapp.Thismeansthattheappmustofferclearvisual
identifierswhichcanbeunderstoodquicklyandwithminimalornoreading
requiredbytheusertoaccesstheeducationalcontent.Toachievethiscolour
schemesanddesignoftheuserinterfacemustbesimpleandallowforusers
toquicklyidentifyandholdobviousmeaning.
Astheaudienceisexpectedtobeyoung,itmustbeassumedthattheywill
reactbettertoshortformcontentandfeedbackintensivecomponents.This
meansthattheappshouldeducatemostlythroughthingsthatwillnottakea
largeamountoftimetoconveyanideaandthattheappwillalwaysrespond
toinputfromtheuserwithfeedbackthatwillmakesensetotheuser.
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Itisalsoexpectedthatthedifferentcomponentsoftheappshouldalwaysfeel
consistentindesignandinthewaythattheyreacttouserinput.Theapp
shouldalwaysconveytheideathatitisasingleapplication,andthereforeall
componentsoftheappmustbelogicallyconnectedinthesimplestway
possible.
Whenitcomestoactualapplicationusage,60%ofappsforkidsareinthe
categoryofeducation,with46%ofthatnumberalsobeinginthegame
category[5].Thiscanindicatethatquiteanumberofeducationalappsarein
facthighlyinteractiveasitwillbemoreappealingandenjoyableforyoung
children.

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4. ProblemStatement
Date

Author

TimeSpent

19/03

BlakeGibson

1.5hours

01/04

BlakeGibson

0.25hours

Ourclient,theFraudandCybercrimeUnitoftheQueenslandPoliceService,
isfacingtheproblemofarisingnumberofcasesinvolvingcybercrime.In
responsetothisissue,theclienthasdevelopedtheFiscaltheFraudFighting
FerretCyberSafetyProgramasstatedabove.Thisprogramaimsto
encourageschoolchildrentolearnaboutcybersafety,onlinethreatsand
responsibleonlinebehaviourandtosharethisinformationwiththeirfamilyso
thattheytoocanbenefitfromtheapplication.Wehavebeentaskedwith
developingauserinterfacedesignforamobileappthatprimarilyfocuseson
primaryschoolagedchildrenastheyaretheapplicationsprimaryaudience.
TheQueenslandPoliceForcerequiresthatthedesignbecompletebyFriday,
June5thandincludestheexistingcharactersandartworktheyhaveprovided
topresentFiscalsfivetipstohelpprotectyouridentity.Thisplacesaslight
timeconstraintuponusjoiningthelowbudgetconstraintwearealready
facing.

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5. Goals
Date

Author

TimeSpent

20/03

BlakeGibson

2.5hours

23/03

Aden

45mins

25/03

Aden

2hrs

01/04

BlakeGibson

1hour

5.1.

UsabilityObjectives

Ourapplicationwillrequireanextremelyhighlevelofusabilityasitsprimarytarget
audienceareveryyoungprimaryschoolagedchildren.Duetotheexpectedageof
theprimaryaudiencewemustassumethatthesechildrenonlyhavebasicweband
mobilenavigationalskillsandsoitmustbeaseasyaspossibletouse.Successin
achievingthiswillbemeasuredbytheeaseinwhichchildrenareabletonavigatethe
applicationandfindwhattheyarelookingforwithaminimalamountofeffort.A
simplewaytomeasuresuccessinthisareaisbygatheringtogetheragroupof
childrenthatrepresentthetargetaudiencefortheappandaskthemtousethe
applicationandgivetheiropinionsonhoweasyitwastouseorjustiftheyhadany
problemsfindinganythingtheyneeded.

5.2.

Singlemessage

Ifwecanensurethechildrenusingourapprememberonethingitwouldbetotake
thestepsyouneedtoprotectyouridentityonlineandstaycybersafe.Hopefullythey
willalsorememberthattheycanuseourapptofindoutthenecessaryprecautions
thatshouldbetakentoachievethismessage.Inordertoguaranteetheaudience
respondstothegiveninformation,theywillhavetobelievethatthetipswegivethem
canensuretheirsafety.WemustmakethemincontrovertiblytrustFiscalandhis
friendsandbelievetheyknowwhattheyaretalkingabout.Thisway,thechildren
don'tfeelasiftheyneedtofollowthefivestepsbutinsteadthattheywantto
resultinginafarhigherpercentageofsuccessandsincethemessagecomesfrom
QPS,thisaddscredibilitytoyourmessageaswell!

5.3.

Mandatoryelements

Thereareanumberofmandatoryelementstobebuiltintothedesignofthe
application.Amajorityofthesearestraightforwardandareissuedbythe
organisationitself.ThisincludestheQPSlogoaswellastherelevant
informationlinkingthemtothemessageconveyedintheapp.Contact
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informationinsituationsofcybercrimeandsuchbehaviouraswellaslinksto
thewebsitearealsonecessaryduetotheirgreatimportance.Another
mandatoryelementisartworkofFiscaltheferretandallthesupporting
charactersasrequestedbytheclientthesewillbeusedthroughouttheapp
toemphasiseandreinforcethemessage.ThefivetipsofFiscalwillalsobe
whattheappwillrevolveitselfaroundandthuswilltakeonadominatingrole
inmanyscreens.Itismandatorythattheappisappealingtoboththeparents
andtheirchildren.Itissaidthatparentswouldbetheonestodownloadthe
appforthechildrenandthereforeitisveryimportantthattheapphasquality
materialandeducationalvalue.Educationalcontentiswhatdrivesparentsto
downloadandpurchasespecificapps.Nearly80%ofthosesurveyedbyPBS
KIDSreportedthateducationalcontentwassomethingtheyconsideredwhen
selectinganappfortheirchild.[6]

5.4.

Deliverables

OncompletionwewouldbeabletodelivertheQueenslandPoliceServicea
highfidelityprototypeoftheapplicationthatshowcasesanintuitiveand
colourfuluserinterfacedesignthatmeetstheirstandards.Theapplicationwill
comewithanumberofimportantdocumentswhichincludethingssuchasa
setofinstructionsonhowtoproperlyusetheapp,aswellasmaintainingthe
app.Inadditiontothosethingsallthesupportingfileswillbegivenincluding
image,videoandsoundfiles.Thisincludesthedesignbrief,detailingtheuser
research,designs,usertestingresultsandthingssuchascopyrightpapers
andothernecessaryformsthatareinvolvedinthemakingofthisapp.
Theunderlyingmessageoftheappwillbetheeducationofchildrenonthe
importanceofcybersafetythroughtheapplicationmediumsubtlyhighlighted
throughthemesandgames.Howthiswillbeaccomplishedisthroughthe
implementationofactivitiesthatwillkeeptheretentionofourselected
audienceinthiscasebeingschoolagedchildrenbetween512.Throughthe
useofawidearrayofinteractiveelementsthathouseacartoonstyle,wewill
encouragethechildrentohavefunandhaveavaluablelearningexperience.

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6. AlphaDesign
Date

Author

TimeSpent

22/04

DanielBlakesley

2hours

28/04

DanielBlakesley

1hours

30/04

AdrianPalenzuela

2hours

02/05

DanielBlakesley

1.5hours

02/05

AdrianPalenzuela

2hours

02/05

BlakeGibson

3hours

03/05

BlakeGibson

2hours

04/05

DanielBlakesley

2hours

05/05

AdrianPalenzuela

1hours

05/05

AdenMurray

4hours

06/05

AdrianPalenzuela

1hours

06/05

AdenMurray

1hour

06/05

BlakeGibson

2hours

07/05

DanielBlakesley

1hours

Thissectionwillexploretheinitialdesignoftheappanditscomponents.To
cometothis,designtoolswereusedtoensurethatthegoalsoftheappwere
identified.Thetoolsthatweusedinthedesignwerepersonasand
brainstorming.Withtheinformationfromthesetoolswewereabletodesign
thestructureandvisualelementsoftheapp.Withthisinformationaprototype
wasdevelopedandcontinuouslyupdated,toensurethedesignwasfunctional
andabletomeettherequirementsoftheapp.
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UIDesignTools
TheDesignToolsselected,PersonasandBrainstorming,areintendedtohelp
specifytheideasmoreclearly.Theyarebuiltontheresearchresults
discussedintheprevioussections,meaningthatthedesignsarerobustand
factbased.
Personas
Personasarepowerfulmodellingtoolsthatusetheinformationfromtheuser
researchstageofthebrieftorepresenttheusersoftheapplication.Theyare
specificmodelsbasedonbehaviouralandmotivationalobservationsmadeon
peoplediscussedintheresearchstage.Itallowstheuserresearchfindingsto
beturnedintosomethingtangible,asthereisaconceptualizationoftheuser.
Itwasconsideredasthebestchoiceasitincludesgoalsthatpeoplehave
whenusingtheapp,taskstheywishtocomplete,whattheproductshould
provideandhowitshouldbehave.Thiswillprovideaclearerideaonhowto
developtheapp.Thistoolalsoprovestobebeneficialasworkcanbetested
usingthepersonaspriortotestingwithrealpeople,whichallowsproblems
andflawstobefoundearly.
ForthedocumentationseeappendicesA
Brainstorming
Ourprimarygoalistodesignaneducationalappforchildren
Rules:
o Realistic
o Mainlyfocusonchildren
o Rememberparentsandteachers
Ideas:
Aden
o
o
o
o

Brightcolours
Clarity
Easilyidentifiable
Goodfont

Danny
o Simplewords
o SimpleColours
o UsesbasicSymbols
Adrian
o funducational
Blake
o Childfriendly
Page15

6.1.StructuralDesign
Theapplicationopensuptoasplashscreendisplayingmuchoftheartwork
thatwasprovidedtousbytheQueenslandPoliceForcetoimmediately
familiarisetheuserwiththecharacters.Thesplashscreenalsoinformsthe
usertotouchthescreentostartwhichwhendonesowillclosethesplash
screenandtaketheusertothemainmenu.Navigationthroughoutthe
applicationwasintentionallykeptassimpleaspossibleduetotheyoungage
ofthetargetaudience.Thiseasynavigationprinciplewascontinuedintothe
mainmenu.Fromthemainmenuyoucanswipeeitherleftorrightas
indicatedbytheswipeviewatthebottomofthescreen,toreachthetwoother
essentialpagesoftheapplication.Swipingleftbringstheusertotheactivities
pageandswipingtotherightdisplaysthefivetipspage.Theactivitiespage
hasbuttonsthatlinktheusertoeachofthedifferentactivitiesthattheuser
cancompletetoteachthemthefivetips.Eachactivitywillthenhaveitsown
individualpageinwhichtheusercouldcompletetheactivitytokeepthe
applicationinterestingbuttheapplicationsprimaryfocuswastoincreasethe
knowledgeforcybersafety.Inordertoachievethisthetipspagedisplaysall
fiveofFiscalstipsforcybersafety,eachofthesetipsarepresentedona
buttonwhich,whenpressed,willtaketheusertoanotherpagethatgives
themmoreindepthinformationabouteachofthetips.Thisinformation
includesaveryclearexplanationaboutthemessageeachtipistryingto
conveystrategiestheusercanimplementtoachievewhatthetipis
recommendingandalsohowthingscouldimproveifthetipsadvicewas
followed.
Wealsousedmultiplepersonasderivedfrominterviewresultsasan
extremelyusefuldesignelement.Theeighteenintervieweesarefromallthree
ofourtargetaudiencesandwegotveryvariedresultsforexamplechildren
aremotivatedbyenjoyableandinteractiveactivitieswhereastheirparentsare
motivatedbyactivitiesthateducateorimprovetheirchildrenssafety.Based
onthefindingsfromthepersonasitbecamecleartousthatfortheFiscals
fivetipstobesuccessfultheapplicationmustteachchildrenhowtobecyber
safebutitmustalsobeanenjoyableexperience.Wemademanyofour
designchoicesbasedoffthepersonasaswellastheinformationgathered
fromabrainstormingsession

Page16

6.2.VisualDesign
Thegenerallayoutofmostpagesconsistsofatitleatthetopasthisisthe
generalplacementtoallowpeopletounderstandthecontextofthepage.The
maincontentofthepageisplacedinthemiddleofthepageasthisiswhere
theeyeisdrawntowhenfirstlookedat.
Visualelementsthatarecarriedeachpagewouldincludethedesignelements
ofhavingthebluecoloursasanoninteractiveelementwhereasorangeare
abletobeinteractedwith.
TheiconsintheappincludetheQPDLogoasthisisadesignfeaturethat
mustbeincludedduetotheirinvolvementbutonlyappearsatthestartupof
theapplication.Someothericonsareplacedasawayofdistinguishingwhat
aparticularfeaturedoesassomeofourtargetaudiencesabilitytoreadmay
notbesuitablewhenfiguringouttheactivitiespurposesthereforegivenvisual
cues.
ThegraphicsintheapplicationincludedFiscalandBacchusastheywere
necessarydesignelements,buttheuseofthemwewereabletolinktheir
importanceandmeaningofcybersafetytofunactivities.Theirinclusiongives
childrensomethingtorelateto.
Forthevisualdesignacertainstyleframeworkwasfollowedinordertogive
theuseragoodexperience.Thiswasdonebyaimingforacleanpagelimiting
toomuchtextandpictureasourmaintargetaudiencethiswouldallowusto
keepattentionandlimitdistraction.
Thecolourofthepagesisgeneralthroughouttheapplicationconsistingofa
bluebackgroundduetoitsabilitytobeabletohavebothBacchusandFiscal
beeasilyseenontopwithoutclashing.Thecolourbluealsohasassociations
withwisdomandintelligence,whichrelatetowhatisneededforbeingableto
keepcybersafe.Theorangeaspectsoftheappwerechosenasitcanbe
easilyseenonthebluebackgroundanddoesntclashwiththegraphics.The
colourofthetextwaswhiteduetoitsabilitytobeeasilyreadableand
identifiableovertheothercolourschosen.
Thefontscarriedoverforeachpageintheapp.Forthetitlesofeachpage
Ahroniwasusedasitiseasilyreadableandcontrastedwellwiththegraphics
styleandtheothertext.FortextotherthanthetitleCalibri(body)wasused
thisisbecauseitworkedwellwiththetitletextandthestyleofthegraphics
used.

Page17

Figure1.0Earlyprototypetoshowdesign.

InFigure1.0thelayoutofthisisfairlysimilartotheotherapppagesandtries
tofollowsthesameframeworkofbeingclearandconcisewhilststillbeing
visuallyappealingtograbattentionatitleisplacedonthetopofthescreen,
animageoftheprotagonistFiscalinthecentrewheretheeyeisfirstdrawnto
andinstructionsofwheretogodirectlybelowtheimageastheeyewillmove
downandthatwillbeeasilyseenafterlookingattheimage.Thevisual
elementspresentonthisparticularpagearethemainoneoffiscallooking
inquisitiveinnaturewhichgoeswellwiththequestionsunderneathit.The
colourofthispageislimitedthelightbluebackgroundisusedbecauseFiscal
canbeeasilyseenaswellasthewhitetext.Thisgoesbacktotheframework
ofnotpushingthelimitoftoomanycoloursandsuchwhichwouldserveasa
distraction.ForthefontinthetitleAhroniisusedasitiscleanandeasily
readableandfitsthequestiontheme.ForthebodytextCalibri(body)asit
suitestheheadingtextandstillmanagestobeeasilyreadable.

Page18

Figure2.0Earlyprototypetoshowdesign.

Page19

Forfigure2.0thelayoutisfairlysimplethewordsearchandwordlisttakesup
themajorityofthepageandfallsinthemiddlewheretheeyeswouldbe
drawninthefirstplace.Theimagesonthesideareforasenseoffamiliarity
tothecharactersandapplytheirmessageoftheapp.TheWordsofthepage
isplacedatthetoptoindicatethetitleoftheappandtheactivity.The
backgroundcolourallowsthefonttobeeasilyseenoverthetop.Thegraphic
usedforthispageincludeoneofFiscalthisistorelatetheactivitytofiscal
sincethecrosswordwillhavewordsandquestionthatrelatetoCybersafety
youwillbeabledistinguishtherelationshipbetweenfiscalandthebeingsafe
online.Theamountoftextusedforthepageisfairlylimitedduetoclarity
purposes.ThetitleofthepageWordSearchusesthefontahroniand
colouredwhiteduetoitsreadabilityandabilitytodrawemphasis.Theother
textonthepageistobeCalibriBodywiththecolourofthetextbeingblack
strayingawayfromthenormalwhiteasdiscussedearlierduetoitbeingina
whiteboxtokeepasacleanlook.

Page20

Figure3.0Earlyprototypetoshowdesign.

Figure3.0hastheconsistedpagelayoutofTitleontop,inthiscasebeingthe
activitiesduetoitbeingontheactivityselectionscreen.Thecontentofthe
pagewhichistheorangebuttonsisplacedinthemiddleofthescreenand
takesupmostofthepage.ApictureofBacchusislocatedatthebottomleft
tofillintheblankspaceandmakeitlookcleaner.Thevisualelementsare
consistentwiththerestoftheappthebluebackgroundwillnotbeinteractive
whereastheorangewill.Clickingtheorangebuttonswilltakeyoutothe
activitythatcorrespondswiththewordoricon.Theiconsusedonthispage
arerelatedtoeachactivityandcanbeusedtointerpretwhattheactivitydoes,
ifonecannotreadthewords.TheGraphicisusedasawaytofillintheblank
spaceandmakeitlookmorerepresentable.Thestyleiscarriedacrossfrom
eachpageandthismeansthatweusedlimitedamountonstuffonthescreen
tokeepitlessclutteredbutenoughinformationtoallowtheaudiencetoretain
theirattention.Thecolourthemeisthesameconsistingoftheblue
background,orangebuttonsandwhitetext.Thisisalsotrueforthefontwhich
consistsofahroniforthetitleandcalibribodyfortheotherwrittencontent.

Page21

6.3.Prototypes
Ithasbeendecidedthatmultipleiterativeprototypeswillberequiredtoensure
thatthebrainstormingandpersonasarefullyutilizedinwaysthatmake
sense.Alsorequired,istheabilitytosharetheprototypewithothersandto
allowotherstomakeupdatesifneeded.Thereforeitwasdecidedthatthe
prototypewouldbecreatedwithMicrosoftOfficePowerPoint.
PowerPointwaschosenduetoitseaseofuseandthefactitisinstalledona
largenumberofcomputersalongwiththeothercomponentsofMicrosoft
Office,whichisinstalledonmostcomputers.Tocreatetheprototypeeach
slidewastreatedasaseparatescreen,withbuttonsinsideeachslideusedto
linktodifferentslides.Someofthebuttonsintheprototypeareusedas
substitutesforgestureswhereappropriate,thoughmostareusedtoshow
whatscreenwouldbemovedtowhenanelementistapped.Tousethe
prototypeasintendedtheuserneedstoviewtheslideshow.

Transitionbetweenslide2,toslide4aftertheswipeleftbuttonispressed
Theprototypeswerealsousedtoensurethatelementsthatweredecided
uponinthevisualandstructuraldesignworkedinsideanappandtoensure
thatelementscouldbeimprovedeasily.Ifasuperiordesignwasproposeda
newiterationwasmadetoensureitmadesensewhenputinanapp.

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InitialDesign

Inaninitialversionoftheprototype,asimplestructurewasfunctionalandlittle
else.Thismeantthatitcouldbetestedtoensurethattheearlystructurethat
wasdecideduponwouldworkinanapp.Italsowasmadetoensurethat
PowerPointwascapableofbeingusedtocreateafunctionalprototype.This
lowfidelityprototypewasusedtohaveanexampleofthebasicfunctionality
andlayoutoftheapplication.
Whenthevisualdesignelementsweredecidedupon,ahighfidelityprototype
wasmadetotestifthestructureandthevisualdesignworkedtogether.

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LaterVersions
Multipleiterationsoftheprototypeweremadetogiveanexampleofvisual
elementsintheapp.Whenanelementwasproposedthatwouldalterthe
designorstructuretheprototypewouldbeupdatetogiveapartiallyfunctional
example

Inanearlierversionoftheprototypethemenubelowwasusedforactivities.
Afterlookingattheappandthepersonas,itwasclearthatthiswouldnotbe
suitableforchildrenoflimitedreadingability.Thuswedecidedtouseimages
tomaketheactivitytheuserwouldchoseobviouswithoutneedingtoreada
title
Withiconsinsidethebuttons,themenuitemhasamorequicklyrecognisable
destination.Italsoallowsforuserswholacktheabilitytoreadwelltobeable
toidentifytheactivitytheywanttochoose.

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7. Appendicies
A. [PersonasDocumentation]
InterviewGroups(ByRole)&InterviewQuestions
UsingtheinformationdiscussedinSection3.TargetAudience(pg.7)theroles
thatthePersonascanbebasedonhavebeenidentifiedasParents,
Teachers,StudentsandChildren.
ThefollowingaretheInterviewees:
Kids
JemimaHopkins
JakeHurwitz
AmirBlumenfeld
BennySchwartz
ThomasMiddleditch
BrianMurphy
DaveRosenberg
JeffRosenberg
EmilyAxford
AllisonWilliams

Parents
KobeBryant
MickeySchwartz
JohnWolf
ChantelleJones
LeslieCarmichael

Teachers
MrStark
MrsJohnson
MissMendoza

ThefollowingweretheInterviewQuestions:
1. Howgoodareyourreadingandcomprehensionskills?(Good/OK/Bad)
2. Howexperiencedareyouwithsmartphonedevices?
(Very/Medium/None)
3. Doyouhaveaccesstoasmartphone?(Always/Sometimes/Never)
4. Doyounoticeconsistentdesignelementsacrossmultipleapps(e.g.
symbols)?(Always/Sometimes/Never)
5. Doyouthinkaboutinternetsafety?(Always/Sometimes/Never)
6. Howoftendoyouusetheinternet?(Always/Sometimes/Never)
7. Howoftendoyouusecomputerorsmartphone?
(Always/Sometimes/Never)
8. Areyouawareofhowinternetfraudcanbecommitted?(Yes/No)
9. WhatdoyouthinkofFiscaltheFerret?(Good/OK/Bad)
10. Haveyoudownloadedappsbefore?(Yes/No)
11. Doyouuseappsforentertainment?(Always/Sometimes/Never)
12. Doyouenjoyusingsmartdevices?(Always/Sometimes/No)
13. Doyouliketousegesturestointeractwiththedevice?
(Always/Sometimes/Never)
14. Doyoulikeappstobecolourful?(Always/Sometimes/Never)
15. Doyouenjoylearning?(Yes/Sometimes/No)
16. Doyouliketohearaudiofeedback?(Always/Sometimes/Never)
Page25

17. Doyoulikevisualfeedback?(Always/Sometimes/Never)

Page26

BehaviouralVariables
Eachrolesbehaviourvariableshavebeendetailedasfollowed:
a. Students/Children
i. Activities:Learning,Playing,havingFun
ii.Attitudes:Theyloveinteractiveandfunlookingapplications
iii.
Aptitudes:theyareinnocentandcanbetaught
iv.
Motivation:Canbetolearnaboutsafety,canalsobethat
itisfun
v.Skills:Receptivetointeractiveactivities
b. Parents
i. Activities:Full/PartTimeWork,Takecareofchildren
ii.Attitude:Positiveattitude,seeitasagoodplatformtoeducate
iii.
Aptitudes:Parenting
iv.
Motivation:ChildsSafetyTheywanttoprotecttheir
childrenbutcannotbearoundthemallthetimesoitisimportant
forthechildrentoknowhowtobesafe
v.Skills:ParentingSkills

c. Teachers
i. Activities:Teachthechildren,Takecareofchildren
ii.Attitude:Positiveattitudeastheywanttoeducate.Theysee
technologyasagoodplatformtoeducate
iii.
Aptitudes:Caringforchildrenseducationand
development
iv.
Motivation:Itistheirjobandpassion
v.Skills:Teachingskills

Page27

InterviewSubjectMapping
a. Students/Children
1. Howgoodareyourreadingandcomprehensionskills?(Good/OK/Bad)
Good

Bad

2. Howexperiencedareyouwithsmartphonedevices?(Very/Medium/None)
Very

None

3. Doyouhaveaccesstoasmartphone?(Always/Sometimes/Never)
Always

Never

4. Doyounoticeconsistentdesignelementsacrossmultipleapps?
(Always/Sometimes/Never)
Never

Always

5. Doyouthinkaboutinternetsafety?(Always/Sometimes/Never)
Never

Always

6. Howoftendoyouusetheinternet?(Always/Sometimes/Never)
Never

Always

7. Howoftendoyouusecomputer/smartphone?(Always/Sometimes/Never)
Never

Always

8. Areyouawareofhowinternetfraudcanbecommitted?(Yes/No)
No

Yes

9. WhatdoyouthinkofFiscaltheFerret?(Good/OK/Bad)
Bad

Good

10. Haveyoudownloadedappsbefore?(Yes/No)
Yes

Page28

No

11. Doyouuseappsforentertainment?(Always/Sometimes/Never)
Never

Always

12. Doyouenjoyusingsmartdevices?(Always/Sometimes/Never)
Never

Always

13. Doyouliketousegesturestointeractwiththedevice(i.e.swiping)?
(Always/Sometimes/Never)
Never

Always

14. Doyoulikeappstobecolourful?(Always/Sometimes/Never)
Never

Always

15. Doyouenjoylearning?(Yes/Sometimes/No)
Emily
Always

Never

16. Doyoulikereceivingaudiofeedback?(Always/Sometimes/Never)
Always

Never

17. Doyoulikevisualfeedback?(Always/Sometimes/Never)
Always

Never

Page29

b. Parents&Teachers
1. Howgoodareyourreadingandcomprehensionskills?(Good/OK/Bad)
Good

Bad

2. Howexperiencedareyouwithsmartphonedevices?(Very/Medium/None)
Very

None

3. Doyouhaveaccesstoasmartphone?(Always/Sometimes/Never)
Always

Never

4. Doyounoticeconsistentdesignelementsacrossmultipleapps?
(Always/Sometimes/Never)
Never

Always

5. Doyouthinkaboutinternetsafety?(Always/Sometimes/Never)
Never

Always

6. Howoftendoyouusetheinternet?(Always/Sometimes/Never)
Never

Always

7. Howoftendoyouusecomputer/smartphone?(Always/Sometimes/Never)
Never

Always

8. Areyouawareofhowinternetfraudcanbecommitted?(Yes/No)
No

Yes

9. WhatdoyouthinkofFiscaltheFerret?(Good/OK/Bad)
Bad

Good

10. Haveyoudownloadedappsbefore?(Yes/No)
No

Yes

Page30

11. Doyouuseappsforentertainment?(Always/Sometimes/Never)
Never

Always

12. Doyouenjoyusingsmartdevices?(Always/Sometimes/Never)
Never

Always

13. Doyouliketousegesturestointeractwiththedevice(i.e.swiping)?
(Always/Sometimes/Never)
Never

Always

14. Doyoulikeappstobecolourful?(Always/Sometimes/Never)
Never

Always

15. Doyouenjoylearning?(Yes/Sometimes/No)
Always

Never

16. Doyoulikereceivingaudiofeedback?(Always/Sometimes/Never)
Always

Never

17. Doyoulikevisualfeedback?(Always/Sometimes/Never)
Always

Never

Page31

SignificantBehaviourPatterns
Anobviousbehaviouralpatternthatcanbeidentifiedfromtheresultsisthat
theTeachersandParentsanswersclusterastheybasicallyhavethesame
mindsetwhenitcomestotheeducationalpurposeandoverallenjoymentof
theapp.Behaviourandattitudesarealmostidenticalbutitshouldbenoted
thatemotionplaysagreaterinfluencewhenitcomestotheparents.
TheParentsandTeacherscomparedtotheStudents/Childrenhaveanumber
ofdifferences.Whenitcomestoexperiencesandknowledgeinareassuchas
technologyandfraud,theparentsandteachershaveshowntohavebetter
understanding.However,therearesimilaritieswhenitcomestoaudio,visual
andoverallfunctionalityofsmartphonedevices.
SynthesisofCharacteristicsandGoals
Parent/Teachers
o PersonaName:JohnWolf
Age:35
Location:Broadbeach
Job:ServedinAfghanistanfortheUSArmyfor4years.Currently
acasualScienceTeacheratStBenedictsPrimarySchool&Part
TimeGeologistforTristanSimsInternational
Status:Marriedfor7years
Children:6yearoldgirland3yearoldson
Goals:
x
x
x

Educatehisdaughterandthatsheactuallylearns
Protecthisdaughterandensureshehasfun
Suggestapptoschooltoeducatehisstudents

o PersonaName:MrFranciscoStark
Age:50
Location:BurleighHeads
Job:AssistantPrincipalatMarymountPrimarySchool
Status:Divorced
Children:20yearolddaughter
PassionateTeacherforover30years,Enjoysfishingand
embracesTechnology
Goals:
o Betheprincipaloftheschool
o Successfullybetterthelearningexperienceofstudents
o Tobethecoolteacher

Page32

Children/Students
o Persona:JakeHurwitz
Age:7
Location:Robina
School:RobinaStatePrimarySchool
Grade:Year1
Goals:
x Havefun
x Buildstuff
x Besmarterthanhisfriends
o Persona:EmilyAxford
Age:9
Location:Nerang
School:NerangPrimarySchool
Grade:Year3
Playstheviolin,Matureforherage,loveshelpingothersandisan
avidopenmindedlearner,verydiligentandlistenstoherparents
Goals:
x FinishlearningTheBachChaconne
x WantstobeintheUNlikeAngelinaJolie
x Wantstoteachher3yearoldsisterhowtobehave
o Persona:AmirBlumenfeld
Age:8
Location:BurleighHeads
School:MarymountPrimarySchool
Grade:Year2
LovesSoccerandoutdooractivities
Veryoutgoing
Goals:
x PlayforManchesterUnited
x WinUnder8Division1soccerleaguechampionship
x Betallerthanhisolderbrother

Page33

PersonaTypes
Thechildren/studentpersonas(JakeHurwitz,AmirBlumenfeld&Emily
Axford)areallPrimaryPersonatypesastheyarethemaintargetsforthe
app.Theparentpersona,JohnWolf,isanexampleofaCustomerPersona
Typeastheycanbetreatedastheycanbetheonesdirectlyinvolvedwith
procuringtheapporallowingtheapptobeusedbythechildren.Teachers
canbeseenasSupplementalastheycanbepresentedasstakeholder
representatives.Theycanpromotetheusageoftheapptotheschoolorto
theparents.

ExpandedAttribute&BehaviourDescription
Children
o JakeHurwitz
JakewantstowatchDisneyforeverandwantstobethegreatest
minecrafterever.Heisinnocentandignorantandjustwantstohave
funandwatchTVandplaywithhistoys.Hedreadsschoolinthe
morning,andthenlovesitwhenhegetsthereashisfriendsarethere.
Hedoesnotreallyknowwhenhisactionsaregoodorbad.Hebasically
onlyuseshiscomputertoplaygamesandonlyusestheinternetto
lookupminecrafttutorialsorcheats.
o EmilyAxford
Emilyhasmanyfriendsandknowsthedistinctdifferencebetweenright
andwrongandoverallhasagoodmoralcompass.Shecaresfor
othersandneverwishesillwilluponanyone,eventhosewhofrustrate
herthoughthatrarelyhappens.Sheisofthemindsetthatfamilyis
alwaysfirstandalwaysdoeswhatshestoldeventoafault(asitcan
beabusedbybadrelatives).Sheuseshercomputerforgamesbut
mostlyforresearchforherreportsormusic.
o AmirBlumenfeld
Amirisaddictedtosoccerasitisallhethinks,talksanddreamsabout.
Heisthebestonhisteam,andlovesplayingsoccerwithhis
teammates.Amirlooksuptohisbrotherandalwayswantshisfamilyto
watchhimathisgames.Otherthanplayingsoccergamesonthe
computer,healsoonlyusestheInternettoresearchhisfavourite
soccerteamsandplayers.Anythingelsehecanquicklyloseinterest
unlessreallycaptivating.

Page34

Teacher
o MrFranciscoStark
Franciscohasbeenrenownedandpraisedbystudentsandother
teachersasbeingthemostfunniestandbestteacherstheyhavebeen
around.HeaspirestogivethestudentsofMarymountthebest
educationpossibleandisveryopentochangesandnew
implementations,especiallywhenitcomestotechnology.Inhisown
householdthereareamultitudeofdevicesthatFranciscohas.Other
thanfishing,heisalwaysonthecomputerorphoneorwatchingTV.
SinceFranciscolovestechnologysomuch,heisalsoalways
searchingforneweducationaltechnologiesthatwillbebetterthe
educationofhisstudents.
Parent
o JohnWolf
JohnisaverypositiveandZenmanwhoiscontentwithhislifeand
gratefulforhisfamily.Timespentservingthearmyhasmadehim
appreciateeverythinghehasandcountsthemallasblessings.
However,thishasalsomadehimverywarywhenitcomestotaking
careoftheoneshelovesandthoughAmericaismuchdifferentto
Afghanistantherearestillthreatsandheknowsthathemustprepare
hischildrenevenatsuchaninnocentagebutdoessoinafunway.He
iscontentwithhis70kperannumsalaryashehasmadegood
investmentsinsharesandhasbeenshrewdwithhisearnings.Heis
happierwithdoingwhathelovestodoratherthanwhatheearns.

Page35

8. References
[1]Abs.gov.au,.(2015).4156.0.55.001PerspectivesonSport,June2013.
Retrieved26March2015,from
http://www.abs.gov.au/ausstats/abs@.nsf/Products/4156.0.55.001~June+201
3~Main+Features~Square+eyes+and+couch+potatoes:+Children's+participati
on+in+physical+activity+and+screenbased+activities?OpenDocument
[2]Abs.gov.au,.(2015).Error400.Retrieved26March2015,from
http://www.abs.gov.au/ausstats/abs@.nsf/Products/4901.0~Apr+2012~Main+
Features~Internet+and+mobile+phones?OpenDocumen
[3]KidsMatter,.(2015).Kidsonline:Thestatistics.Retrieved26March2015,
fromhttps://www.kidsmatter.edu.au/healthandcommunity/enewsletter/kids
onlinestatistics
[4]NewsComAu,.(2015).RiseinnumberofAustraliankidswithsmartphones.
Retrieved26March2015,from
http://www.news.com.au/lifestyle/parenting/riseinnumberofaustraliankids
withsmartphones/storyfnet085v1226630247931
[5]Backtoschool:Appsforprimaryschoolchildrenandyounger.(2014)(1st
ed.).Instanbul,Berlin,SanFrancisco.Retrievedfromhttp://www.adjust.com
Retrieved27March2015
[6]MarketingYourAppsToKids|AppDeveloperMagazine.2015.Marketing
YourAppsToKids|AppDeveloperMagazine.[ONLINE]Available
at:http://appdevelopermagazine.com/1964/2014/10/1/MarketingYourApps
ToKids?Here%27sWhatParentsThinkIsImportant/.[Accessed29March
2015].

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