Business

DECEMBER 2014

Community Connections Newsletter

CREATING UNITY IN OUR NSCC COMMUNITY

PUBLIC RELATIONS STARTS OUT STRONG

While it is the first year the Advanced
Dipolma in Public Relations has been
offered at Marconi Campus, students in the
program wasted no time in getting some
hands on learning experience. Teaming up
with the Cape Breon Partnership, students
immediately got to work helping with the
organizations annual Investors Summit.
Prior to the event, students were asked
to write biographies of Impact Award
recipients. These two minute speeches
required hours of research, writing,
critiques and rewrites. The students
then moved on to developing an online
participant survey, designed to provide
immediate feedback to the Partnership.
With new research skills, students created
surveys to meet industry standards.

The group travelled to Baddeck to lend

support over the two day event providing
practical experience on planning a largescale function.
Over the two days, students networked
with business professionals which
proved invaluable for the group. Students
discussed work placements with local
businesses, project ideas and met
prospective employers.
The experience we gained from this
opportunity was invaluable given our
future in the field of public relations.
Getting behind the scenes of event,
planning and networking was a great way
to start the program!- Katie Sheriff, PR

The Applied Media and

Communication Arts Program helped me understand different media arts. I
am excited to see what my
future holds!

- Maggi Ferguson, Applied Arts &

SPCA BENEFITS FROM B.A.

New Media

I feel like the PR program

is setting me up for
success! Hands on learning
is a great way to prepare
for the work force.

- Nicola Jackson, Public Relations

The Accounting Concentration is giving me the

skills I need to work, but I
gained more than that. I
gained a family.

- Carol-Ann Vassallo, Business Accounting Concentration

If animals could talk, they would be thanking

the students in the Business Administration
(BA) program. Students teamed up with the SPCA
to develop a new marketing plan for the non-profit
association. After establishing the priorities at the
shelter, students Haley Swayne and Ashley Sonmor,
report their class provided the organization some advice
and marketing direction.
Ashley continues to research ways to improve the shelter
in her marketing concentration this year. Through research,
a focus group and surveys, the SPCA continues to benefit
with from NSCC student expertise.

PUTTING SKILLS TO THE TEST

If you made a donation to this years Christmas Daddies telethon
and saw your name appear on television, send thanks to the NSCC
Office Administration (OA) class for donating their talent. Students
mastered typing skills during the Document Processing class and put
them to the test during the telethon.
These skills definitely came in handy when we were entering the
donor names for Christmas Daddies, says OA student Brittany
MacIntyre. Volunteering in three hour shifts, students ensured
names were spelled correctly and entered in real-time requiring
both accuracy and speed. Families across the Maritimes will benefit
as a result of the volunteer time invested by OA students. The OA
program has a long history of supporting local charities.

For a full list of programs and

to learn more please visit nscc.ca