Music promos - conventions

Camera:
- Whole band shots. This shows the product and gives the performance
element
- Close ups. Closeness to the performer(singer, key people)
- Long shots
- Zooms
- Low angles of performers which idolises them
- Camera movement. Lots, dynamic, exciting
Editing
- Cuts on the beat
- Editing reflects tempo of the song
- Most shots are on the significant performer
- Performance narrative
- Integrated
- Separate
- More dominant?
MES
-

MES reflects song lyrics/ music

Affected by genre
Setting might vary to add interest
Instruments gives the idea of authenticity and role of the bands
Costume can again link to genre and fashion trends
Lightening can affect the atmosphere
Also use high key lighting

Performance/narrative
- Live gig
- Audience member
- Playing
- Narrative- band
- Interpretation of the lyrics which is called illustration
- Develop one area of the song and this is called
- Ignore the lyrics which is called disjunctive
Montage
- A series of images and you cut them together
- Reverses idea of traditional narrative
- Originates from Russian filmmaker called Eisenstein
- Effect is creative