5.

O Location of
the business

Lot 2, Arked Meranti,

Jalan Cengal,
Universiti Teknologi
Malaysia,
81310 Skudai, Johor.

7.0 Marketing
Plan

Programm
es
organizer

Target
Marke
t

Ceremo
ny
planner
agencie
s

Market size
Retail

Shop

Unit of
Goods(per
month)
40 sets

Online (each)

90 sets

Outlets

20 sets

Competition
Hinode Shop
RM 2 Shop
Competitor /own

Strength

Own

Competitor

Cheap and
affordable
Many design
available
Custom made
design by
customer
Large quantity of
production
Product well
known
Limited design

Weakness
-

Competition with
other

Price are quite

expensive
Design are limited

Marketing Objective
To achieve sales
target of RM 300
000 for first year.

To establish our
product in
January 2016.

Sales Forecast
Month

Shops

Online

Outlets

January

285

365

175

February

270

330

150

March

243

350

157

April

212

382

156

May

250

370

180

June

250

350

200

July

310

350

190

August

310

350

190

September

310

350

190

October

260

400

290

November

340

390

270

December

310

400

290

Onlin
e

Marketin
g
Strategy
Shops

Shopping
mall

Marketing Budget for

Product
In start of business
Item

Fixed assets
expenses (RM)

Monthly expenses
(RM)

Inventory
Promotion
- Promoter
,gifts,samples
Business card
Brochures
Travelling
expenses
Kiosk rental and
factory plant
Salary
- Manager
- Sales person (1
person)

61 500.00

2 000.00

Other
expenses
(RM)

5 000.00

250.00
3 500.00

4 300.00

1 150.00
805.00

 A business starts to develop :

Item

Inventory
Promotion
- Promoter
,gifts,sampl
es
Business card
Brochures
Travelling
expenses
Kiosk rental
and factory
plant
Salary
- Manager
- Sales
person (5
person)

Fixed assets
expenses
(RM)
80 500.00

Monthly
expenses
(RM)

7 000.00

Other
expenses
(RM)

10 000.00

800.00
5 000.00

4 300.00

3 000.00
4 025.00