Whos Hungry Company Overview

Whos Hungry is a gourmet mobile kitchen that travels to various locations and events in Eastern
Carolina; the owners goal is to notify the customers when and where theyre going to be. The company
started at the Farmers Market in Downtown New Bern 2 years ago. Within the last year there have been
more requests from customers to cater their events. Since the beginning of the year it has become more of
a catering travel kitchen than a lunch truck.
Whos Hungry is a small company that provides gourmet food for vegans and meat lovers alike.
This mobile kitchen isnt just another fast food truck delivery service, but a healthy alternative for fast
food. Every entree is carefully chosen and cooked from scratch. In the last year it has become a wellknown place to get great food; with the demand increasing they are having a hard time keeping up with
the companys social media presence to provide time and place.
The company has a Facebook page that lists the locations and times of where its going to be. The
website has limited capabilities for its customers on booking events, menu orders and lists, and catering.
They would like to expand their website to give customers the ability to not only book events but also get
a quote that includes price per person, menu options, and find where the traveling kitchens location. Due
to the fact that its a small company with limited resources they have a difficult time getting a set schedule
on the website and the website running effectively.
It has been a part of the growing Farmers Market in downtown New Bern that provides tourists
and locals with delicious food while they shop. They assist in stimulating the economy of the downtown
area by keeping the customers hunger satisfied with gourmet finger foods that enables them to walk
around to the various stores. The small contribution that they provide gives back to local shops with more
than just repeat customers, but it also keeps the circulation of money within the community.
My goal is to work with the company to improve their website and Facebook page. I would like
the events times and places automatically be inputted on the Facebook page. Another goal for the
company is to get a better price point for catering that allows them to be competitive without
compromising the customer satisfaction. As of now they believe that there markup is 34%, but its only
when serving at events not pertaining to catering. They are actually losing an average of $300 per catering
event because they dont want to over charge, and they arent paying close enough attention to the money
and time needed for each event. I will be finding a comparable price points for them to still be reasonable
and still make money after their overhead costs.
I am looking forward to working with a company that has the same values as me regarding
customer service and quality products. Their slogan of great gourmet food without the price fits my point
of view of how a company should treat their customers. The company is looking to provide their clients
with quality food without paying a high price. They would like to stay small and serve their current
customers. In order to continue being efficient, their Facebook and website needs to reflect their level of
customer service and product while maintaining their competitive price point without giving up their
integrity.

Marketing
And
Developing
Proposal
Whos Hungry
Mobile Kitchen

Table of Contents

1. Introduction
2. Instructions to Proposers
3.1 Estimated Timeline
3.2 Communication
3.3 Addenda
3.4 Proposers right to withdraw or modify RFP
3.5 Public disclosure of proposal documents
4. Evaluation and Selection
4.1 Proposal evaluation and recommendations for selection
4.2 Evaluation criteria
4.3 Execution of contract
5. Scope
6. Conclusion

All requests and contract proposals information are to be directed:

Jami Williams, Financial Consultant deludeja@yahoo.com 760-214-2518
1. Introduction

Whos Hungry is a mobile kitchen that has been a part of Eastern Carolinas community for 2
years. They have grown from serving local events such as Framers Markets to races. This year
they have expanded to catering weddings and other personal events. With their growing market
they are wanting to become competitive with local catering companies.
The cost for a small event is $30-$70 person which includes drinks and doeuvers; it is $125$300 per person for a sit-down meal with drinks. Whos Hungry needs to stay in within this price
range to remain competitive as well as increasing revenue over the breakeven point. In the past
Whos Hungry had a difficult time to determine how much each event should be charge to the
customer for the type of event because they didnt have a beginning amount of how much money
and time was being used.
In the past the company would charge individual sales per item for an event rather than charging
the customer for catering for the event. This would leave Whos Hungry losing money due to
lack of sales; this would cause a negative balance that the company would have make up with
another event, plus the possibility of having food purchased that would go bad that couldnt be
used again.
The goal is to determine the type of event whether catering or sell individual items at a 34%
mark-up. The company doesnt want to continually lose money, to determine how to avoid it is to
analysis the overhead cost while at the same time serve their customers needs. The companys
website also wants to reflect a price point for each type event as well as provide a menu list that
customers can choose from. By having the website assist in price determination it takes guessing
out of the companies hands and allows the customer to decide how much they want to pay, the
type of food they want, and able to schedule.
Whos Hungry wants to continue to provide healthy fast food to the community without losing
money. They have made a name brand for themselves and have received referrals from
customers on a daily basis. Majority of the customers not only enjoy the food, but also like the
cost. The company wants to maintain quality while keeping a reasonable price, and staying
involved in the community.
They enjoy serving their small community and helps them maintain their integrity while giving
back to the community. Whos Hungry continues to be loyal to their small customer base while
expanding to the catering business.

2. Instruction to Proposers

3.1 Estimated Timeline and Extension of Time

June 17, 2015
July 1, 2015
July 31, 2015

Release of RFP
Closing date for all questions, 5:00pm
Final Date for reviewing proposals, 4:00pm

These dates subject to revision or cancellation by Jami Williams in its sole and absolute discretion.

3.2 Inquires and Communication Restrictions

The company with the best proposal will accomplishing company price points through
the use of website and financial documents with Jami Williams, Financial consultant
5564 HWY 258 Snow Hill, NC 28580 760-214-2518; deludeja@yahoo.com
3.3 Addenda
Jami Williams, financial consultant reserves the right to modify the RFP at any time prior
to the proposal due date. If the RFP is modified, addenda to the RFP will be provided to
all Proposer s known to have received a copy of the RFP. It is the responsibility of each
prospective Proposer to assure receipt of all addenda. The financial consultant will
modify the RFP only by formal written addenda. Proposers proposal should be based on
the specifications herein and any formal written addenda from the financial consultant,
not oral or other interpretations or clarifications, including those occurring at preProposal meetings, site visits, etc.
3.4. Proposers right to withdraw or modify RFP
A proposal may be withdrawn on written request of the Proposer prior to the proposal due
date. Prior to the proposal due date, changes may be made, provided the change is
submitted in writing and signed by an officer or authorized representative of the Proposer
No modification, unless in writing, will be accepted.
3.5 Public disclosure of proposal documents
Under North Carolina Law, proposals are private and nonpublic until the proposals are
opened on the proposal due date. Once the proposals are opened, the proposer becomes
public. All other data in the proposal is private or nonpublic data until completion of the
evaluation process. The evaluation process is completed when The Outer Banks Chamber
of Commerce enters into a contract with a Proposer. At the time, all remaining data
submitted by all proposers is public with the exception of data exempted under North
Carolina Article 1 G.S. 74C-3 of the North Carolina Government Private Protective
Services Board.
4. Evaluation and Selection

4.1 Proposal evaluation and recommendations for selection

The RFP does not commit Jami Williams, financial consultant to award a contract.
Submission of proposal as provided shall neither obligate nor entitle a proposer to enter
into any obligation to the financial consultant. Jami Williams reserves the rights to
exercise sole and absolute discretion: 1) to determine if any aspects of proposal is
satisfactory; 2) seek clarification or additional information; 3) negotiate cost or terms of
proposal; 4) reject any or all proposals without justification.
4.2 Evaluation criteria
After reviewing of the proposals Whos Hungry may immediately award to the proposer
that meets all guidelines and requires set in RFP. Whos Hungry may request additional
information and cost analysis.
4.3 Execution of contract
Before a contract becomes effective between Jami Williams and Whos Hungry, the
contract award must be ratified and signed by Whos Hungry or its designee. If for any
reason Jami Williams or Whos Hungry, its designee does not ratify and sign the contract
then there are no binding obligations whatsoever between Jami Williams and Whos
Hungry relative to the proposed contract.
5. Scope
The scope of work will include but not limited to the following: determining best proposal with
best cost quote analysis, financial analysis, and price point. The accounting and budging will
determine the overall price point, consumer analysis, and a viable scheduling for the calendar
year.
Any additional requests regarding updates and budget analysis are to be contacted for work
information be directed to Jami Williams, Financial Consultant 5564 HWY 258 South Snow Hill,
NC 28580 Cell phone 760-214-2518, email: deludeja@yahoo.com
5. Conclusion
Whos Hungry is a 2 year old company expanding into catering; they are wanting customers to
schedule, get a catering estimates, and chose from the menu on the website. By comparing to
other catering companies in the area this allows Whos Hungry to stay competitive and not over
charge, but still maintaining a mark-up over the breakeven point. By analyzing the financial
statements it will give an accurate breakeven point, a fair percentage mark-up, and the amount of
money being made per event and catering event. This will allow the company to continually
maintain increasing profits, and provide customers with quality food and service.

Recommendation Report

Whos Hungry
EXECUTIVE SUMMARY
Whos Hungry is in the beginning stages of developing their company for catering
services. In the last 2 years they have only provided service for events and at the New Bern
Farmers Market. They have received many requests to cater for present customers events; once
analyzed the potential market for catering the company had decided to branch out to the market.
The first two months was a trial and error for determining price and the type of food
served for the catering events; due to the difficulties of budgeting and time, the prices still arent
comparable to other catering services in the area. The website was recently developed to assist
customers in the ordering and schedule for catering events. It still isnt perfected and has errors.
As of today the main way for scheduling and ordering is only by phone. This could possibly lead
to either over-booking, or conflicting schedules.
To prevent any mishaps the website needs to be updated with the proper links in order to
be working effectively. I have utilized wavewebain.org to search for any errors that needs to be
address, I found 44 items throughout the website that was either set up incorrect or had errors.
The best option is to correct them to make it more user friendly as well as to allow customers
schedule their own event to include menu and price.
Possible Solutions
Home:
Ensure to reorganize bullets
Fill empty links or remove them
Structure heading correctly
Add attributes to images
Move contact information to bottom of page in small text
Move twitter, Facebook, and google icon to the follow us link
Catering:
Allow customers book an event and see availability
Get quote per person/group
Menu pricing
Menu:
Allow all food served and prices
Allow to from menu
Allow preordering
Allow prepayment
Calendar:

 Link event to Facebook and Twitter accounts

See availability
See location and times
Testimonials:
Allow to link with Facebook
RESULTS
By fixing these problems it leaves more time for employees to assist with preparation for
any event, this also gives more time to provide better customer service. Just by adjusting the
website the consumer has the ability to order and pay for any culinary need that may arise. The
owner will be able to concentrate on the menus and events scheduled; verses answering the
phone to answer questions that the website shouldve already provided.
The updated website will allow the company to continually grow and upholding their
quality customer service. Whos Hungrys main goal will be able to be achieved once the website
has been updated with the tools that will take minutes for the customer to accomplish for
themselves.
CONCLUSION
Whos Hungry wants to maintain their level of customer service and gourmet food
without sacrificing the companys integrity. Once the website is updating it will continue to
project high quality customer service but also give the consumer a better outlook on the mission
of the company. The main goal is to allow the consumer to choose a price level that matches to
the menu of choice. This will increase revenue, provide great customer service, and allow the
company to grow.

Marketing
Plan
for
Whos Hungry

Overview

Whos Hungry has weekly events that includes catering and social events within
East Carolina. Facebook and Twitter are a huge part of their marketing strategy that
informs customers of location, menu, and past events. It is considered their life line and
couldnt function without it. Updating and adding past and present events in a timely
manner is crucial to keep the business running efficiently.
Marketing
Marketing Material
Brochures to partner up with Wedding planners
Brochures to partner up club owners
Brochures for various consumer needs
Facebook advertisement
Brochures to partner up with non-profit organizations
Flyers to announce main events
The brochures will be able to meet every type of the consumers needs; the wedding
planners brochures will display the menu list and prices for a small to big wedding party,
the club owners brochure will have a smaller menu with a price list, and the non-profit
organizations brochure will demonstrate the actions that the company does to contribute
to the community with time and places of yearly fundraisers. The Facebook
advertisement will be brief regarding menu and price list; majority of it will display
location of event and fundraisers. The flyers information will have time and place of big
events and fundraisers placed in East Carolina.
Promotional Events
July 4 Raffle for a $50 off catering all proceeds go to NC Food
Banks
July 12 Pie eating contest $2 entry fee all proceeds go to
American Red Cross Hurricane relief Funds
July 19 Purchase a $10 gift certificate for $5\
July 26 Raffle for $50 off Catering, all proceeds go to NC Food
Banks
Promotional events will be seasonal; this will allow the company to raise money for the
community and give customers an opportunity to save money. The best option is to host
promotional events quarterly to have continuous business throughout the year. By starting
them in March this sets up wedding planners to use the companys promotions for their
upcoming weddings, while preparing for the hurricane season for the Red Cross. These
promotional events sets up future business for the company.
Timeline
Everyday:

post upcoming events (Facebook, Website, Twitter)

update todays events(Facebook, Website, Twitter)

Every Monday:

post pictures of last weeks events on Facebook

Upcoming events for the following week (Facebook, Website,
Twitter)
Link testimonials to website from other social media
Update menu on website

Every Friday:

Update (Facebook, Website, Twitter) if any changes needed for

schedule or menu

Result
By maintaining social media upgrades and its updates it will increase the level of
customer satisfaction, revenue, and companys daily information. It will also become user
friendly that notifies the community of Whos Hungrys involvement. The company wants to
establish a positive relationship within the community and help those in need with through the
hurricane food relief program. The social media allows them to notify the community when and
where they will be there to provide and assist. To continually update their social media sites it
will give them the ability to maintain a close relationship with the community.

Conclusion
Whos Hungry is maintaining their growth by expanding to various marketing tools that
informs current customers while reaching out to new ones. With the demand of catering events
whether personal, business, or fund raising Whos Hungry is wanting to provide gourmet food
with a low price. In order to inform various types of consumers by utilizing social media and
building relationships with business owners, it has proven to be effective. The brochures will
inform customers of the various services that the company provides with an accurate point for
planning any event easier. These strategies are most effective for reaching a large amount of
customers in a short period of time; the company will only continue to grow and increase
revenue.