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CHAPTER I
EXECUTIVE SUMMARY
INTRODUCTION
OBJECTIVES TO STUDY:
METHODOLOGY
2. Secondary Data.
• Manuals
• Past records
• Website
The study was restricted only for 45 days. Due to time constraint an
in depth study of all the departments was not possible.
Since the managers were busy with their work schedules it was not
1. Societal benefits.
2. Organisational objectives.
Functional objectives.
Personal objectives.
3. Functional objectives.
CHAPTER II
INDUSTRY PROFILE
Though India is the second largest silk producer in the World after
China, it accounts for just 5% of the global silk market, since the bulk of
Indian silk thread and silk cloth are consumed domestically. Germany is the
largest consumer of Indian silk. The sericulture industry is land – based as
silk worm rearing involves over 700,000 farm families and is concentrated
in the three southern states of Karnataka, Tamil nadu and Andhra Pradesh.
The states of Assam and West Bengal are also involved in the industry to a
certain extent.
By import from other silk producing countries like China, Brazil, Korea
etc., as well as by substitution with other fibres including by artificial
Silk. It also appears unlikely that the present demands can be met merely by
expanding mulberry area in order to increase cocoon and raw silk
production. Future additional output is raw silk will therefore mostly have to
come from substantial productivity increases, mainly area and labour
productivity.
Currently there is a growing demand for silk fabric among
the growing Indian middle class and young urban consumers. These modern
silk fabrics typically are produced by the expanding power loom weaving
industry. The quality requirements imposed by this trend can only be met by
bivoltine raw silk for conventional power looms. The bulk of today’s world
export demand is almost exclusively based on high graded quality bivoltine
raw silk. If Indian sericulture is unable to generate a substantial production
of bivoltine raw silk, these important market segments will continue to be
lost outside competitors.
The three main market segments offer great opportunity to India’s silk
industry:
ii. The domestic demand for non – traditional silk fabrics, based at
least partly on non-graded bivoltine rworld bank and a grant
contribution aw silk.
iii. The vast and expanding international market for raw silk, silk
fabrics and ready made, based on graded bivoltine silk, an export
potential as yet relatively little exploited by India.
CHAPTER III
COMPANY PROFILE
HISTORY
The silk weaving factory in Mysore, presently owned by KSIC,
was established in the year 1912 by the Maharaja of Mysore province.
Initially the silk fabrics were manufactured and supplied to meet the
requirements of the royal family and ornamental fabrics to their armed
forces.
The unit was started with 10 looms and gradually increased
to 44 looms over a period. The looms and preparatory machines were
imported from Switzerland and was the first of its kind in India. After India
gained Independence the Mysore state Sericulture department took control
of the silk weaving factory.
KSIC Ltd was established on 18 April 1980 with assistance
by Government and World Bank scheme under integrated Karnataka
sericulture project. KSIC is the only organisation in the country
commanding the entire gamut of silk production right from the reeling of
cocoons to the weaving of pure silk fabrics, under one roof.
In 1980 the silk weaving factory was handed over to
Karnataka Silk Industries Corporation Ltd., of Karnataka enterprises and is
popularly known as KSIC. The take over was enthused by effecting
modernization and expansion assisted by the World Bank to the tune of Rs.
27.30 crores integrated under Karnataka sericulture project.
INTRODUCTION
Country commanding the entire gamut of silk production right from the
reeling of cocoons to the weaving of pure silk fabrics, under one roof.
VISION
MISSION
KSIC produces 6,000 sarees every year and, armed with the GIR
Certificate, KSIC now plans to have a distributor in every state.
EXCLUSIVE STATUS
Manufacturers or traders can use the word ‘Mysore Silk’ to
market their silk fabric without KSIC’s nod product must be made in
Mysore district penal action for unauthorised use. Every Mysore silk saree
will carry a logo- Intellectual Property India.
The two pillers of Korean manufacturing sector are textile
industries (KSIC code 32) and machinery, equipment and electronics
industries (KSIC code 38). The output share of textile has decreased from
21.8% in 1970 to 13.7% in 1990 while that of machinery and equipment has
increased from 12.2% to 34.1%.
BRIEF ON PRODUCT
KSIC is the only organisation in the country commending the
entire gamut of silk production right from reeling of cocoons to the weaving
of pure silk fabric of various shades and designs, all under one roof. KSIC
uses only high quality pure natural silk and 100% pure gold zari. The zari
never turnish and will look fresh even over a long period of usage. KSIC is
the only organisation to give guarantee for its zari saree in the form of
embroidered code No. which is unique to each saree.
CHAPTER IV
ORGANISATION CHART
tor First
Labour
welfare Weaving Assistant Asst. Manager Dying Printing
Officer Master casting Master Master
Assistant
Asst. Assistants
Throwing
PERSONAL
General Manager SECRETARY
Asst.
Manager -
Personnel Asst. Purchase Silk Store Maintenance
Officer Special and stores Keeper Mech./Electri
Accounts
Officer officer cal
Officer
CHAPTER V
FUNCTIONAL DEPARTMENTS
PERSONNEL DEPARTMENT
a) Their procurement.
b) Their development.
DEFINITION
departments.
The total strength of the employees in KSIC Ltd in 31/03/2005 was 845
according to the records it was 895 in 31/03 2008.
1. MANPOWER OF KSIC
Executive level 9
Workers 607
Total 845
RECRUITMENT
The method by which the company recruits labour is
1. Direct recruitment.
2. Public service commission.
3. Employment exchange.
TRAINING
3. Apprenticeship training
APPRENTICESHIP TRAINING
a. Electrical
b. Plumber
c. Fitting
For selection or incumbent in cash trade, company seeks the list from the
regional training centre, as per the rules.
REMUNERATION TO EMPLOYEES
2. LEAVE POLICIES
STAFF WORKERS
WELFARE MEASURES
1. Security
2. Time Office
3. Telephone
4. Vehicle
SECURITY OFFICE
Security officer is the head of the security office and under him
other security guards.
OFFICE TIME
WORKING TIME
VEHICLES
TELEPHONE
DEPARTMENTAL CHART
Personal
Officer
Junior
Superintend
Junior
Assistant
Steno
Receptionist
Driver
Peon
SPAN OF CONTROL
Methods of purchasing
QUALITY CONTROL
⇒ Quality inspection
Quality of silk and fabrics checked during various stages of production such
as dyeing, weaving, stenciling etc, if the quality of the product is beyond the
standards prescribed then it is rejected.
⇒ PRODUCT DEVELOPMENT
⇒ DESIGNING
MARKETING DEPARTMENT
Marketing is the performance of business activities that direct the
flow of goods and services from the producer to the customer. It is a system
of interacting business activities designed to plan, promote and service to
existing and potential customers. The main function of marketing is to view
the customer as the very purpose of the business. It emphasizes on
identification of a market opportunity and fulfilling the needs of the
customers. Without marketing there is no consumer and without the
customer there is no use for the product or service the company is
producing.
At KSIC, the marketing department acts as a guide, and lead the
company’s other departments in developing, producing, fulfilling and
servicing products and services for their customers. Communication is vital
and the marketing department typically has a better understanding of the
market and customer needs. The goals and guidelines set by the Marketing
Department are in line with the vision and mission of the company. The
upper management is also involved in and endorses cooperation by all
departments in following and implementing the plan and integrating a
consistent message into all communication channels.
1. Product
Marketing department ensures that the product is of the same grade as
specified by the customers and meets the quality standards.
2. Price
The prices are based on pricing policies taken by the company based
on the market conditions. The pricing decisions are taken by the Marketing
Department after studying the market conditions and also comparing the
competitor’s price.
3. Promotion
It deals with advertising and sales promotion for the product. Since
the company goes for Industrial marketing department, mainly on electronic
segment, it concentrates on direct marketing as a means of promotion which
enjoys the advantage of two way communication.
5. Place
In this industry the place is not that much important. The production
plant is setup in Mysore.
COMPETITORS
The major competitors in India Kalyan Silk, Chennai Silk, Seemati
Silks, Kanchipuram silk, etc.
HOD
MARKETING MANAGER
ASSSSISTANT
MANAGER
MARKETING OFFICER
SALES OFFICER
Crepe Rich Pallu Stripes Body Lines Crepe Pallu Mango Body Plain
PRODUCTION DEPARTMENT
DEFINITION:
PRODUCTION
Production is concentrated in the existing two plants namely
sarees, semi crepe sarees. The sarees are printed or dyed. The sarees come in
a splash of Over 100 different colors and any numbers of design
Based on the taste of the end consumers the saree are printed and Dyed with
suitable eye catching colors. Various approved quantity of approved
chemicals are added at various stages as per silk manufacturing standards to
retain the luster and quality of the silk fabrics. The sheen and the visual
luxury of the crepes are only to be experienced. At 75 gms per mtr, the
KSIC silk sarees have an unmatched drape. These crepes have delicate
stands of zari interwoven in spectacular designs, in borders and pallu. The
printed crepes are tributes to designing and come with a double advantage
of possessing the crepe’s softness and a vibrant range of designs from floral
to geometric.
To protect esteemed customers imitation of KSIC silks, KSIC have
given a special embroidered number for each one of the sarees with unique
number and hologram.
Other products of silk include soft silks, hankeys, Neck ties,
Stoles, Cravats, dupion fabrics etc.
CAPACITY
The factor uses the best technology per say in raw silk manufacturing. It
follows the international silk association standards and has the following
stringent parameters for testing using standard machineries.
a) Renditta-
b) Type of Cocoon-
Grade A, Grade 2A, Grade 3A, Grade 4A, and Grade 5A.
Tenacity
Elongation
Cleanness
Neatness
The silk filature plant uses modern Japanese & Korean Machineries havin
denier control to produce quality silk yarn.
Wound on a reel. Re-reeling is done to make the silk yarn into a continuous
length and convert it into hanks. Reeled yarn is passed through yarn and
made into big reel. The approximate weight of the yarn is 100 to 120 gms.
To maintain quality the silk yarn undergoes various processes like silk
skinning to remove gum spots manually. The unit is in the process of
implementing ISO 9002 Standards.
FINANCE DEPARTMENT
DEPARTMENTAL CHART
Finance
Department
Account Grade
Account Grade-2
1. Finalization of account.
1. Cash book
2. General Ledger
3. Bank book
4. Sales general
5. Purchase general
Sl. Months Zari Printed Dress Total Gross Discount Net sales
No. Material Meters Sales Rs. Rs.
5 August - - - - - - -
6 September - - - - - - -
7 October - - - - - - -
8 November - - - - - - -
9 December - - - - - - -
10 January - - - - - - -
11 February - - - - - - -
12 March - - - - - - -
Loan Funds:
2 -
Secured Loans
6,01,39,259 6,01,39,259
Unsecured Loans
T JOHN INSTITUTE OF MANAGEMENT & SCIENCE, BANGALORE
- 58 - MBA 3rd Sem
KSIC LIMITED., BANGALORE.
64,01,86,259 64,01,86,259
APPLICATION OF FUNDS
Fixed Assets: 3
Gross Block
Less: Deprecation
28,21,71,740 28,08,63,383
Net Block
24,15,79,358 24,42,14,029
Capital Work-in-Progress
4,05,92,382 3,66,49,354
62,49,494
4,68,41,876 3,66,49,354
Investments
4
64,01,86,259 64,01,86259
Significant Accounting
Policies & Notes on Accounts 16
Significant Accounting 16
Policies & Notes on
accounts
Balance Sheet Abstract & 17
Company’s
General Business Profile
CHAPTER VI
SWOT ANALYSIS
STRENGTHS:
3. KSIC is the only organisation to give guarantee for its zari sarees in
the form of embroider code number which is unique to each saree.
4. KSIC uses only high quality pure silk and 100% pure gold saree.
WEAKNESS:
OPPORTUNITIES:
3. Employees will get PF, ESI, minimum bonus and gratuity benefits.
THREATS:
5. The code will contain the name of weaver and date of weaving.
In case of complaints, the weaver can be traced immediately.
CHAPTER VII
FINDINGS:
6. The person selected as a supervisor may not be qualified and this may
lead to poor supervision.
7. Change in technology.
10.Direct feedback.
CHAPTER VIII
CONCLUSION
BIBLIOGRAPHY
BOOKS USED:
Production Management -- K.
Aswathappa
Subbarao
Organizational Behaviour -- K.
Aswathappa
WEBSITES:
www.ksicsilk.com
www. info@ksic.com
www. google.com