DATA INTERPRETATION ON

QUESTIONNAIRE OF
MARKET POTENTIAL STUDY
OF KOTLER INSURANCE
S

1. How many members are there

in your family:
25

20

15
Axis Title
10

1 to 4

4 to 8

8 to 12

12 to 16

16 above

2. Number of dependent family

members:

_x000b_more than 8

_x0006_6 to 8

_x0006_4 to 6

_x0006_2 to 4

_x0006_1 to 2

3. In which would you like to

invest?

29%

30%

fixed deposit
post office
10%

19%
13%

mutual fund
share buying
insurance policy

4. Which sector would you

prefer?
25
23

20

15
13

10

public

private

5. Do you have any insurance

policy?

18%
5%

2%

50%

life insurance
vehicle insurance

25%

pension plan
medi claim
any other

6. Do you have any insurance

Policy in the following
companies?

23%

6%

52%

lic
tata-aig
birla sun life

8%
2%

icici
8%

max new york life

any other

7. Which type of policy do you

prefer?

18%
5%

2%

50%

life insurance
vehicle insurance

25%

pension plan
medi claim
any other

8. What is the mode of payment of

premium?

28%

online payment
60%
13%

hand to hand cash

through agents
through advisors

9. Would you like to have a

consolidated insurance policy that will
cover all the risks?

no; 14%

yes ; 86%