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Case Preparation Questions
What factors determine the demand for blades? How can demand be increased?
How is Gillette doing in Indonesia? Has Gillette leveraged its first mover advantage?
How should Gillette accelerate the development of blade market in Indonesia?
Refer the contribution calculations for Allan 1996 (E) growth estimates of 19% in the excel template, attached. You may calculate the contribution of different products for Effio 1996 (E) for 27.5% growth. Further, prepare an income expense statement for 1996 (as in Exhibit 3/ 4) based on revised 27.5% growth estimate of Effio. (you may assume the same product mix of Allan 1996 E for estimating contribuions for Effio's growth estimate of 27.5%)
Case Preparation Questions
What factors determine the demand for blades? How can demand be increased?
How is Gillette doing in Indonesia? Has Gillette leveraged its first mover advantage?
How should Gillette accelerate the development of blade market in Indonesia?
Refer the contribution calculations for Allan 1996 (E) growth estimates of 19% in the excel template, attached. You may calculate the contribution of different products for Effio 1996 (E) for 27.5% growth. Further, prepare an income expense statement for 1996 (as in Exhibit 3/ 4) based on revised 27.5% growth estimate of Effio. (you may assume the same product mix of Allan 1996 E for estimating contribuions for Effio's growth estimate of 27.5%)
Case Preparation Questions
What factors determine the demand for blades? How can demand be increased?
How is Gillette doing in Indonesia? Has Gillette leveraged its first mover advantage?
How should Gillette accelerate the development of blade market in Indonesia?
Refer the contribution calculations for Allan 1996 (E) growth estimates of 19% in the excel template, attached. You may calculate the contribution of different products for Effio 1996 (E) for 27.5% growth. Further, prepare an income expense statement for 1996 (as in Exhibit 3/ 4) based on revised 27.5% growth estimate of Effio. (you may assume the same product mix of Allan 1996 E for estimating contribuions for Effio's growth estimate of 27.5%)